Working together with Rosetta Stone, we devised a brief to encourage our community to share posters around the theme of learning a new language as a New Year Resolution. This really sparked everyone’s imagination as we received a huge amount of entries.
With everyone talking about their own resolutions, it put the Rosetta Stone brand in front of a mass audience via social media and every piece of content was advertising their service. This resulted in a lot of people signing up initially and the brand awareness it delivered at such a relevant time was extremely strong.
Rosetta offered free subscriptions, worth hundreds of pounds, as prizes and were so impressed by our campaign that they offered huge discounts to everyone who entered.
Quote from Rosetta Stone:
“Thanks for getting the brief out so early. We’re really enjoying it and we’re very pleased with the quality and quantity of entries.”
Facebook Link to Shortlist: