It has been amazing to do so many collaborative briefs with WWF as the content we create has had an impact in changing the world for the better and encourage change.
One brief in particular that we have helped spread the message of is #EarthHour which inspires people to act on climate change. We asked our followers to design a poster for social media that demonstrates in a simple way the complex issue of climate change, and why it’s so important that we act now.
Some of the entries were magnificent, one of which has since won international awards, and the reach of the campaign matched the quality due to the quantity of entries and shareability of the content on our feed.
Winners of the briefs received entry to the exclusive #EarthHour event as well as amazing cash prizes. The campaign itself had a huge impact on WWF’s social presence and resulted in them coming back for many more briefs since.
Quote from WWF:
“At WWF we were looking to engage a new audience in our work and turned to the wonderful OMB community for Earth Hour and Wear it Wild. Not only were the creative executions inspiring, fun, thought provoking and exceptional quality - we also found new followers and a new audience for our key campaigns.”
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