Love Your NHS was created when we collaborated with the Gate Films on an NHS themed One Minute Brief and it reached well over half a million people on Twitter and Facebook in it’s first day. We ran a competition asking people to send in their film ideas to show what the NHS means to them in uncertain times. The winning idea was created by @StephenHunter21 and featured an emotive concept based on traditional wedding vows.
As part of the ‘vows’ theme, we asked NHS staff and the general public to send pictures of themselves holding up a sign saying ‘I DO’ for #LoveYourNHS. We receive a huge amount of pictures from people, including Michael Sheen, Chris Evans, Piers Morgan, Holly Willoughby, Luke Shaw & Jessie Ware along with mass support from the public.
Off the back of this, we created a @LoveYourNHS account on Twitter & Facebook which, along with @OneMinuteBriefs created content and gave the #NHS4XmasNo1 a huge push socially by reaching millions of people without any budget. This helped the campaign reach celebrities and encourage other people to get involved. Once the race began on the 18th December, it was clear that we were in a very close battle with Justin Bieber after overtaking One Direction and the X-Factor winner Louisa in the live chart. We were neck and neck all week but Bieber opened up a lead which we closed the next day after appearing on the Chris Evans Radio Show. After this we spent many hours at the top of the iTunes and Amazon chart which shows that we had overtaken Bieber in the race. Justin Bieber then showed his support for our campaign via Twitter which raised awareness of the NHS across the world as we hit SKY and BBC News.
And… we did it. On Christmas Day the official charts were announced. We were the official Xmas Number 1 2015 and saw our music video before the Queen’s speech. Surreal.