Christmas is all about giving.
Merry Critmas is a campaign encouraging professional creatives in the advertising and marketing fields to give the gift of a festive portfolio review, or "book crit".
For undiscovered talent trying to break into advertising, it’s a foot in the door.
For established creatives, it’s a nice way of giving something back.
Now in it’s third year, the campaign has gone from strength to strength as Father Critmas has recently produced and starred in his own music video. This was a parody of Slade’s ‘Merry Christmas Everybody’ and was produced by GAS Music with BBC Radio’s Mike Sweeney on vocals. The film featured band Federal Charm and creative students from local universities.
The campaign was also being supported by NABS, Unity Radio, The Drum and pushed further via our very own @OneMinuteBriefs and @AgencyQuotes channels. Alongside ourselves, David Felton, Lizzie Owen and Louise Chorley were the lead elves on the project and over the past few years we have created close to a thousand book crit matches across the world. The campaign has always been led by film and last year’s film, which was also produced by Trunk, was a horror parody of IT movie and in the first year we were a fly on the wall during one of Father Critmas’ infamous book crits. These have helped us get into global creative publications and encourage big names to sign up such as Rory Sutherland of Ogilvy, Victoria Buchanan of Tribal Worldwide, Mike Rigby of RGA New York, Carole Davids of HeyHuman, Shaun McIlrath of Iris Worldwide and many more. We cant wait for Critmas again this year.