One Minute Brief of the Day: Campaign to get the NHS to Christmas Number 1. @NHS4XmasNo1 #LoveYourNHS

One Minute Brief of the Day:
Campaign to get the NHS to Christmas Number 1.
@NHS4XmasNo1 #LoveYourNHS

As some of you will have noticed, we ran a couple of briefs lately in support of the NHS.
The first brief we ran was to share ideas for a film and was won by @StephenHunter21.
Since then we've (@TheGateFilms) created a beautiful music video based on wedding vows that shows the relationship we all have with the NHS. See below:





We also created an amazing social campaign asking people 'Do you #LoveYourNHS?' and in response we received a huge amount of people sending us their 'I DO' pictures. See them here on the loveyournhs.co.uk website created by @BigBrandIdeas

So now we want you to help us in our final push to get the NHS to Christmas Number 1. You can help in any of the ways below. Preferably all 4!

1. Create your OMB poster & tweet it to @NHS4XmasNo1 & @OneMinuteBriefs with hashtags #NHS4XmasNo1 #LoveYourNHS

2. Download the track & get your family/friends to download too: http://www.nhsno1.com/download/

3. Change your profile pic to the @NHS4XmasNo1 logo above

4. SHARE SHARE SHARE SHARE SHARE SHARE SHARE 
We need you all to spread the word. Share the video and download links to everyone on your Facebook & Twitter. 
Example tweet:
I just downloaded 'A Bridge Over You' #LoveYourNHS @NHS4XmasNo1
https://www.youtube.com/watch?v=T8qHXlShfUQ
http://www.nhsno1.com/download/

Prize for the winners:
Creative Christmas Goodie Bag
Including:
- Pentel Markers
- OMB Book
- OMB tee
- A4 Ad Pad
- A6 Sketching Journal


So what's my involvement in all this? I'm not a doctor after all...but I really want to give something back to the NHS who made sure I was here today after I had a heart attack aged 26 earlier this year.
http://creative-account.blogspot.co.uk/2015/05/what-it-feels-like-tohave-heart-attack.html
That's why I'm proud to be a part of a campaign to get the NHS to Christmas Number 1. It has been brilliant to meet such inspirational people. We all rely on the NHS so please help us to make it happen!

More info below from nhsno1.com:
Join the Facebook Event here: https://www.facebook.com/events/1708420612728117/

WHAT ON EARTH?
A charity single by NHS staff including doctors, nurses and physios is on course to go head to head with the X-Factor for this year’s coveted Christmas number one spot.
WHAT'S THE SONG?
The song, “A Bridge over You” featuring smash hits by Coldplay and Simon and Garfunkel, is an emotional celebration of the thousands of NHS staff who go the extra mile every day.
WHO IS SUPPORTING?
The track and accompanying video have already ignited the enthusiasm of the nation, with the campaign to get the song to the top of the charts amassing more than 200K supporters in just four weeks, as well as generating millions of ‘shares’, ‘likes’ and ‘retweets’.
WHAT ABOUT CELEBS?
The campaign has been backed by a host of celebrities, from numerous MPs to the cast of Gogglebox. We've also had a ton of actors, pop stars, comedians, authors and many more get behind us.
WHAT ARE THE CHANCES?
Both the Official Charts Company and the bookmakers have made the song one of the big favourites to top the charts.
WHO WILL BENEFIT?
All proceeds from the song will be shared between Carers UK and Mind (including Mind's sister charities in Scotland and Northern Ireland), and a smaller percentage will also be distributed amongst smaller charities in the New Year.
WHO IS LEADING THIS?
The campaign to get the NHS to No.1 is being led by Dr Harriet Nerva (Junior Doctor), Dr Katie Rogerson (Junior Doctor) and Joe Blunden (NHS Communications Manager).

Good luck. Let's make it happen. #NHS4XmasNo1

One Minute Brief of the Day: Campaign to #ReinventSanta

One Minute Brief of the Day: Campaign to #ReinventSanta




Today we've got a very different but brilliant brief in collaboration with the guys at @RedLetterDaysUK

With a great prize on offer and a Christmas theme, make sure you get involved! Remember to tweet your ideas to @OneMinuteBriefs @RedLetterDaysUK with the hashtag #ReinventSanta

PRIZE for the winner:
£50 Red Letter Days Voucher
https://www.redletterdays.co.uk/experience/ref/gcwxb/a-red-letter-day-from-our-gbp50-christmas-gift-card-range

Info below:

Santa Claus, Father Christmas or even Papa Noel – whatever you call him, we all have the same image of the white bearded, robust bellied man in a red jacket who rides around in a sleigh with reindeer. We asked some of Team RLD and friends to re-invent Santa with a modern twist and here is what they came up with.

Now its over to you! How would you #ReinventSanta?
See some previous examples here:
http://blog.redletterdays.co.uk/re-invent-santa-claus/

One Minute Brief of the Day: Campaign to raise awareness of the importance of HIV testing on #WorldAidsDay

One Minute Brief of the Day:

Campaign to raise awareness of the importance of HIV testing on #WorldAidsDay

Today is #WorldAidsDay and we are collaborating with BioSure to raise awareness on a very important issue. Not only is this a chance to help a great cause but there is a great prize for the winning idea of Amazon vouchers.

Remember to include @biosureuk and @oneminutebriefs in your tweets and include your Twitter handle in the corner of your entries.

Brief - 

For this WAD we would like to raise awareness of the importance of HIV testing, let people know for the first time there is an additional testing option that provides your result in 15 minutes, educate around treatments making the virus ‘undetectable’ in a persons blood so their own health is not damaged and onward transmission is extremely unlikely and let people know that if you take risks (unprotected sex) anyone is at risk – not just the high risk groups that are always concentrated upon.

About BioSure - 

BioSure is a diagnostics business, established in 2011, working with the professional sector (NHS etc) and have specialised in sexual health. Due to an increase in prevalence, the number of undiagnosed and people diagnosed late and huge advances in treatments, the law in the UK changed in 2014 to permit the sale and marketing and sale of specifically CE marked HIV self tests. We worked with the British Standards Institute, the NHS and University College Hospital and have produced a test that fitted all of the criteria and is suitable for lay user use – we had to prove an untrained lay user could perform the test and read the result as accurately as a trained healthcare professional. In April this year we gained this CE mark and launched Europe’s first and the world’s most accurate HIV self test. It is extremely east to use, needs only a tiny drop of blood, is very accurate >99.7% and provides easy to read results in 15 minutes

With the lessons we have learned dealing directly with consumers, we understood that there is a massive gap in education and awareness around HIV and sexual health so we have just launched a new platform Last Taboo (www.lasttaboo.co.uk) designed to generate and normalise conversation around these topics, raise awareness and smash the stigma that still exists.

www.hivselftest.co.uk

www.lasttaboo.co.uk

#LoveYourNHS 'I DO' Pics

#LoveYourNHS 'I DO' Pics

A selection of pics created through a One Minute Brief campaign to raise awareness and create content to go into an NHS music video. An amazing response so far reaching hundreds of thousands of people. Tweet or FB post your 'I DO' pic using the hashtag #LoveYourNHS and nominate your friends/family to get involved too!

One Minute Brief of the Day: Tell us you #LoveYourNHS by saying #Ido with @NHSselfie

One Minute Brief of the Day:
Tell us you #LoveYourNHS by saying #Ido with @NHSselfie

After our last NHS brief reached well over half a million people via social media, we are delighted to announce a second brief based on the winning concept.

See the winning script below, which captures all the positivity of the NHS and shows how they are there for EVERYONE and invites you to #LoveYourNHS.

Due to the success of the previous campaign, we aren't just going to be creating a film. We're actually going to be producing a music video and we want you all to be in it!!! With the track due to go on sale a week before Christmas, we are inviting you to get involved in today's brief for the chance to appear in the music video and show how much you #LoveYourNHS. We're also hoping to get it to the top of the Xmas Music Charts.

In keeping with the 'wedding vows' theme, today's brief is a very simple question: Do you love and cherish your NHS?

If you do... then we want you to say #Ido with a selfie of you holding up a piece of paper with the message 'I DO' on it and we want you to get all of your family, friends and workmates to do it too! See examples below :

This can be as creative as you like. You can be on your own, in groups, in interesting places, doing something fun... but the most important thing is the #Ido message with the hashtag #LoveYourNHS

As well as this, we're looking to get as many people as possible involved. So we want you to create posters to encourage people to get involved. We want you to mention as many people in your tweets as possible. From celebs, to family and friends, we want you to get as many people involved as possible to raise awareness, appear in the track and, above all, show how much you all #LoveYourNHS

Prizes: 
1. Winner of the best poster will have their idea featured in publicity for the #NHS4XmasNo1
2. A selection will be used in a montage in the music video of ‘A Bridge Over You’ which is a mix between Bridge Over Troubled Water and Fix You. You can also download and print off the image below and send us a picture with it. Get involved!!

#OMBmeet Soho Friday 13/11/15

#OMBmeet Soho Friday 13/11/15

After the brilliant success of #OMBLIVE 2 in Manchester on October 23rd, it's time to have a mini OMB meet-up in London.

I will be holding a few meet-ups in various places in the lead up to #OMBLIVE 3 next year so come and say hello.

For this Friday's OMBmeet, we'll be meeting at The Crown and Two Chairmen pub in Soho at 7-30pm on 13/11/15. Come down for a beer or 7 and some One Minute Briefs. There's already a few OMBLES coming down and the more the merrier!!

E-mail me at interest@bankofcreativity.co.uk to let me know you'll be there as I may need to book an OMB table.

Cheers,
Nick

One Minute Brief of the Day: Campaign to promote the happiness people get from helping out at a local sports club.

One Minute Brief of the Day:

Campaign to promote the happiness people get from helping out at a local sports club.




Today we've got an amazing opportunity to collaborate with Join In UK for a fantastic cause. Don't miss out on this one! There's also a brilliant prize to be won so it's well worth getting involved.

We're looking for posters, scripts, scribbles and 'most importantly' a branding device that could become the 'Red Nose' of sport volunteering.

Tweet us at @OneMinuteBriefs & @JoininUK with your ideas!

Prize: £200 Amazon Vouchers

See below for more info on what's needed.

WHO: The audience is adults involved in sport at any level. 

WHAT: A simple, selfie-friendly, branding device to symbolise the happiness and wellbeing benefits of helping out at your local sports club.

HOW: Sports people will do, buy, photograph and post this action to show appreciation for those who already give their time and encourage more to do so. The Paddy Power Rainbow laces campaign is a good example. We want something that could, ideally work with a retail partner (supermarket, sports stores). 

Join In’s pioneering research shows volunteering in sport makes you happier.

"In October 2014, Join In presented pioneering research into volunteering in sport and it’s immense value to the economy. The value comes from the fact that volunteering in sport makes you happier and healthier. One volunteer also creates the capacity for 8.5 people to play sport, with all the health, wellbeing and productivity benefits that result. 

BBC Sports Personality of The Year

Building on the original research, Join In ran the #BigThankYou to volunteers in sport with BBC Sports Personality of the Year 2014. This campaign trended globally on Twitter, beating the X Factor final. 

This year, Join In and Get Inspired have built the #BigThankYou into the #BigHelpOut, with a target of 10,000 new volunteers into community sport. We launched on the 7th July with Eddie Izzard and Dame Tanni Grey-Thompson on BBC Breakfast and The One Show. So again at BBC Sports Personality in December 2015, Join In will have access to loads of sports stars on the red carpet... 

Can we get some of the talent to do, say or wear something symbolic of our campaign around happiness and wellbeing through helping out? Could we make 2016 'The Year of Happiness Through Helping Out in Sport'...?

One Minute Brief of the Day: Advertise @VapoMoWax Menthol Moustache Wax to raise money for #Movember

One Minute Brief of the Day:

Advertise @VapoMoWax Menthol Moustache Wax to raise money for #Movember

We love self-initiated projects and we love this product created by one of the OMBLES Ant Jackson and her creative partner A fun idea with a good cause in mind. Get involved!

Remember to tweet your ads to us with your Twitter handles on them to @OneMinuteBriefs & @VapoMoWax with hashtags #Movember #VapoMo

About the project: 

Because only one of us in our creative team can grow a beard, we invented a product to raise money for Money for Movember. It combines the grooming benefits of a standard moustache wax, with the alleviating benefits of a menthol vapour rub, and it’s called VapoMo. We're selling 100 jars on IndieGoGo to raise as much money as possible for the Movember Foundation.

IndieGoGo: http://igg.me/at/vapomowax/x/12539115

Prizes: One handcrafted tub of VapoMo, great for yourself or to give as a gift. And, a drink on us next time you're in London. 

One Minute Brief of the Day: Campaign to encourage people to plant more trees for #DoItDay #TreesForTrees

One Minute Brief of the Day:

Campaign to encourage people to plant more trees for #DoItDay #TreesForTrees

Today we've got the chance to be part of #DoItDay and make a difference for the #treesfortrees initiative.

We're looking for ideas that can be posters, ambient, film or anything else you think of to encourage people to plant more trees. Remember to use the hashtags #DoitDay #treesfortrees and tweet to @oneminutebriefs @thedrum @drumdoitday @The_HOEF @DennisUK

See below for more info on the campaign:

http://www.thedrum.com/news/2015/10/29/dennis-publishing-preps-treesfortrees-cinema-push-ahead-drums-do-it-day

There is a great prize for the winner too so get involved!!!

One Minute Brief of the Day: Campaign to #SaveOurNHS with @TheGateFilms

One Minute Brief of the Day:

Campaign to #SaveOurNHS with @TheGateFilms

Today, we have got the amazing opportunity to collaborate with our friends and award-winning production company, The Gate Films. Not only that, we're calling on all you creatives to share your ideas for an amazing cause. We want you to help #SaveOurNHS.

So, whether it’s a scribble, a storyboard, a sentence, sketch or poster… The Gate Films are looking for your ideas to help #SaveOurNHS

And… they’ll be turning the best idea into reality… they'll take that idea and work with you to turn it into a film. This is an opportunity that is not to be missed!

Remember to tweet your ideas to @TheGateFilms & @OneMinuteBriefs with the hashtag #SaveOurNHS. You could also mention @NHSEngland, @Jeremy_Hunt or even @David_Cameron. The more shares the better!

Prizes: 
1. Have your idea turned into a film shot and directed by The Gate Films.
2. OMB T-Shirt
3. Copy of the OMBook

See below for more info and video:

The Gate’s CEO, Simon Lewis

“There is a strong belief between many doctors and staff working in the NHS, that it’s on it’s last legs. This is due to the chronic underfunding that is decimating it to the point where it cannot survive, which means there is a real risk of it being replaced by a system that isn’t ‘free at the point of access’.

The trouble is… the people who see this most, the people who work within the NHS, are too busy, too tired, too stretched, to effectively create a campaign to let us know what’s really going on. And why should they?

It’s our NHS, it serves us, so surely it should be us who save it?... If we want to.

As the most respected advertising industry in the world, surely we can generate enough noise to make a difference… If we want to.”

Please join us in our mission to create something special… let’s #SaveOurNHS

One Minute Brief of the Day: Advertise @AutoExpress

One Minute Brief of the Day: Advertise @AutoExpress

Today we've got an amazing opportunity to collaborate with the UK’s biggest-selling car magazine. As well as this, there is a brilliant prize to be won worth £200!!!

We are looking for ideas that promote the three ways to access Auto Express car content 

– magazine, website and app

Remember to include @AutoExpress & @OneMinuteBriefs in your ads along with the hashtags #Mio & #MiVue for the chance to win.

Prize: MiTAC Mio MiVue 600 In car Dash Cam & 1 year's magazine subscription

Perfect to use yourself or to give as a great gift, the Mio MiVue 658 Touch Super HD DashCam is stylish, lightweight and perfect for recording any journey! This handy piece of technology will capture the moment of an impact so can provide proof before, during and after an accident. Its extreme HD 2304 pixel camera will ensure you can provide evidence for any claim, helping to protect your no claims bonus. Its integrated GPS will track your speed, longitude, latitude and also has safety camera data with monthly updates! Pics below.

Background: 

Auto Express is the UK’s biggest-selling car magazine, bringing users the latest car news and reviews, in-depth group tests, features and consumer advice. Auto Express content is available through the print magazine published every Wednesday, on our industry leading website and via the new free mobile app, which is published on a Monday and updated daily through the week. We’d like to highlight the benefits of these three key ways of consuming Auto Express words, pictures and videos, specifically targeting buyers of new and used cars.

Links

Auto Express: http://www.autoexpress.co.uk/
Auto Express Facebook: https://www.facebook.com/AutoExpress
Auto Express Twitter: https://twitter.com/@autoexpress
Auto Express App:
iOS: https://itunes.apple.com/gb/app/auto-express/id577042528?mt=8
Android: https://play.google.com/store/apps/details?id=air.com.pixelmags.reader.managed.android_amazon.dennis_auto_express
Kindle: http://www.amazon.co.uk/Auto-Express-Magazine-Kindle-Tablet/dp/B009D82YS6/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1439888329&sr=1-1&keywords=auto+express
Auto Express magazine subscription: http://subscribe.autoexpress.co.uk/

One Minute Brief of the Day: Create an ad for a campaign to improve road safety for motorcyclists, in association with Carole Nash

One Minute Brief of the Day:

Create an ad for a campaign to improve road safety for motorcyclists, in association with Carole Nash

Today we've got a fantastic opportunity to work with a brilliant brand to raise awareness of road users that don't quite get the same press as their pedal counterparts. We're looking forward to seeing how everyone approaches the brief, which is completely open to interpretation!!

Brief:

Create an ad for a campaign to improve road safety for motorcyclists, in association with Carole Nash

Prize:

The winning entry will receive a £100 Amazon voucher!!

Please include the Carole Nash logo and include your twitter handle on your images.

Remember to include @insidebikes and @OneMinuteBriefs in your tweets.

About Carole Nash:

Carole Nash is celebrating its 30^th birthday this year, and is both a leading and pioneering motorcycle insurance specialist providing cover for around 240,000 motorcycles and scooters.

http://www.carolenash.com/

One Minute Brief of the Day: Advertise @TheGrubbHub

One Minute Brief of the Day:
Advertise @TheGrubbHub

Today we've got a great brief for the chance to win £50 Amazon vouchers with your one minute idea!!
My good friend Carlo, who lives in Perth, Australia, has set up a great new business called the Grubb Hub and I thought it would make for a brilliant OMB to help them create some cool content and make some noise on their brand new Twitter. Remember to follow and tweet to @TheGrubbHub and @OneMinuteBriefs. Links and info below. Get involved!! See links and copy below for more info:


Website: www.thegrubbhub.com.au
Facebook: /thegrubbhub
Instagram: thegrubbhub
Twitter: @thegrubbhub


About:We are a 'healthy' online lunch delivery service aimed at office workers who are time poor and have very little alternative options for lunch. Our specific target audience at the minute is an area called Osborne Park, and more specifically the Herdsman Business park located within Osborne park. It's a densely populated semi-industrial area with loads of offices and very little choice for decent food.


How it works:
People go on our website, pick what they want for lunch, pay online with PayPal or credit card and we deliver it to their office reception, then send them an email letting them know it has arrived. From their point of view, it's a seamless service. Any order placed before 11am that day has a guarantee of delivery by 12pm (just in time for most lunches) and after that point we operate an on demand service up until 2pm which normally has a waiting time of around 5 - 15 minutes. There is no minimum order and no delivery fee. We are better than Uber ;)


All our food is made by a trained chef. Food types are mainly salads, sandwiches, wraps, raw slices, cold pressed juices and iced coffee.

One Minute Brief of the Day: Campaign to #VoteAndyCIPR

One Minute Brief of the Day:
Campaign to #VoteAndyCIPR

Today we've got an exciting opportunity to get involved in an election campaign! Our friend Andy Green is standing for President of the Chartered Institute of Public Relations (CIPR) - http://www.andygreencreativity.com/2015/09/why-im-standing-for-president-of-the-chartered-institute-of-public-relations/

We're looking to raise awareness and support Andy in his quest to transform the PR industry. The winner will receive £50 Amazon vouchers too! Remember to include @andygreencre8iv and @oneminutebriefs in your tweets with the hashtags #VoteAndyCIPR & #NewSchoolPR

A typical definition OMB have found for Public Relations (PR) is:

the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.

Andy is standing on a platform of #NewSchoolPR as he believes the PR industry needs a revolution, to change things where you deliver things by:

·        listening,

·        being honest

·        and earning trust

in order to

·        create better relationships,

·        build Brand reputation

·        and achieve social influence.

See his pledges below.

The election campaign is now underway - http://www.cipr.co.uk/content/about-us/cipr-elections/2015

One Minute Brief of the Day: Advertise @BigBrandIdeas

One Minute Brief of the Day:
Advertise @BigBrandIdeas

Today's brief is in collaboration with our friends and #OMBLIVE sponsors Big Brand Ideas. As you may know, I (Nick) started working with 'BBI' in July as Creative Director but the connections don’t end there as BBI’s Digital Innovation Manager, Adam Britton, will be hosting the #OMBLIVE event as he did last year.

For today's winner BBI have put together the 'Ultimate Creative Hamper' stuffed with goodies worth over £100. Remember to include @oneminutebriefs and @bigbrandideas in your tweets for the chance to win. 

See info and links below.

Big Brand Ideas are a full service digital agency located in Macclesfield town centre. Their Managing Director Jon Butler founded the business 4 years ago after many years working client side and the agency has grown year on year, resulting in a recent move into brand new, much larger offices. 

Along with moving earlier this month, BBI have recently re-branded and launched their new website. Their services include Search Marketing, Web Design & Development, Bespoke Games, Lead Generation, Graphic Design, Video Production and Branding. They have some very exciting and experienced talent on offer and are collaborating with agencies and brands worldwide.

Find out more about BBI here:

Website: www.bigbrandideas.co.uk

Blog: www.bigbrandideas.co.uk/the-hub

Twitter: @bigbrandideas

Instagram: @bigbrandideas

Facebook: www.facebook.com/BigBrandIdeas

One Minute Brief of the Day: Advertise #DMSRefresh

One Minute Brief of the Day:

Advertise #DMSRefresh

Today we are able to give away a brilliant prize for a great brief! Get involved and remember to include @DMSLDN and @OneMinuteBriefs in your tweets.

Refresh is a one-day pop-up conference from the team behind the Digital Marketing Show. Taking place on 30^th September at the Odeon - Swiss Cottage, London, Refresh provides visitors with actionable advice and inspiration on all aspects of digital marketing. 

The line-up of expert industry speakers include digital gurus from JUST EAT, ITV and Powwownow. 

Tickets are only £299, and can be purchased at refresh.digitalmarketingshow.co.uk. 

Digital Marketing Show Refresh is suitable for marketers with little or no exposure to online marketing channels, alongside professionals who want to hone their digital skills. Attendees will be provided with dynamic solutions to help leverage their digital marketing skills, including premium seminar sessions on the hot topics of 2015 such as; mobile, social media in the B2B space and understanding your data.

http://refresh.digitalmarketingshow.co.uk/index.php

https://twitter.com/DMSLDN

The winner will receive a free ticket to Refresh – worth £299.

One Minute Brief of the Day: Advertise the @OneMinuteBriefs Book

One Minute Brief of the Day:
Advertise the @OneMinuteBriefs Book

Today marks the official launch of our new book!! Grab your copy here: http://www.lulu.com/shop/nick-entwistle/one-minute-briefs-ombook/paperback/product-22327680.html Remember to take a selfie with it when you get it using the hashtag #OMBook

To celebrate, we'll be giving away a signed copy or two to the winner/s of today's brief. And, if you've already ordered yours, we'll give you an OMB tee-shirt or another special OMB prize.

Tweet us your ad entries & we'll feature them at our upcoming event. Remember to put your twitter handles on your ads and tweet to @OneMinuteBriefs with the hashtag #OMBook. Try to include the link http://www.lulu.com/shop/nick-entwistle/one-minute-briefs-ombook/paperback/product-22327680.html in your tweets.

See below for more info:

The time has come for us to publish our very first book!

If you don’t already know about OMB, this is how it works:

One Rule. One Minute. Create an ad.

Yes, it really is that simple.

And, as we approach 10,000 Twitter followers, we’ve decided to create this book as a celebration of the brilliant creative community that has been built in the last couple of years via @OneMinuteBriefs.

In the book you’ll find amazing ideas, testimonials and more from OMB and our fantastic followers, otherwise known as the OMBLES.

One Minute Briefs promotes brands and causes via social media by challenging their 9600+ followers on Twitter to respond to a brief in One Minute and reward the best ideas with prizes. When their followers publish their ideas, they are shared by OMB and their followers, which creates a snowball effect generating hundreds of thousands of mentions per day which is all positive advertising content. This enables brands/charities to engage with a large audience very quickly and cost effectively. It is also a great tool for educational workshops, talks, events and is a popular social network for the creative industry.

We’re hosting an event too. Grab your tickets fast as they are nearly sold out.

http://www.eventbrite.co.uk/e/one-minute-briefs-live-2-tickets-15386449284

Twitter:

@OneMinuteBriefs

Website:

oneminutebriefs.co.uk

One Minute Brief of the Day: Campaign against the Virgin Trains railcard policy change.

One Minute Brief of the Day:

Campaign against the Virgin Trains railcard policy change. 

Today we've got an interesting brief with some great prizes on offer. After reading the open letter by @hannahwrote last week, we have decided to run a brief to show our support. 

You can see the letter below. 

Remember to sign the petition and include a link to it in your ads/tweets here: bit.ly/virginrailcard

Background

On 6 September, Virgin Trains will scrap their off-peak prices for peak-time trains discount for railcard holders. For many, their commute will triple in price with just two weeks’ notice.

The deal has existed for years with no indication it could be revoked. Many have made big life decisions based on the price of travel with their railcards.

People affected include students, interns and graduates with a 16-25 railcard. But disabled people and over-60s will also have to reconsider their work and home-lives.

The policy change means people on a junior salary (or even no salary if they’re doing placements) will find getting to work difficult, or even impossible.

Prizes

£50 Amazon voucher

An hour’s book crit with Alistair Ross, Creative Partner at The Gate London.

Team McDonald's

Team McDonald's

As I'm sure you will have noticed, due to the mass coverage and social trending, Burger King this week made a proposal to McDonald's for 'World Peace Day'. You can read the proposal below and McDonald's' response to it, which has come in for a lot of criticism. Criticism that I believe is unfair.

Burger King were very naughty in the way they went about this. It was a genius tactic because, whatever response they got, they were always going to look good. And, if McDonald's didn't want to take part they would look bad. By publicly suggesting it, they were always going to get huge PR and back McDonald's into a corner. Therefore, I feel it was a bullying tactic that has made McDonald's look silly and encouraged people to send them abuse just because they didn't want to take part in their 'see-through' PR stunt disguised as a truce for World Peace Day.

In the McDonald's response, they say 'A simple phone call will do next time'.
Obviously this was a dig at Burger King, and rightly so. It could have been a great campaign and as McDonald's suggest, they could have collaborated on a meaningful global effort. Not just a pop-up shop in the middle of nowhere.

McDonald's also mention that there is simply a friendly business competition between the two, yet by doing this Burger King have brought to light a seemingly bitter rivalry in which they need to make peace.

In the response, McDonald's did commit to raising awareness. Not only that, they committed to doing something much bigger than what was suggested by Burger King. They should be commended for that and not abused.

Burger King haven't made peace. By going about things in this way, they've only made the rivalry fiercer. And, at the same time, given loads of free exposure to McDonald's.

In my personal opinion, McDonald's have come out of this better.

Anyway, I'm off for a Big Mac.

Peace.

One Minute Brief of the Day: Advertise the Return of #OMBLIVE2

One Minute Brief of the Day: 
Advertise the Return of #OMBLIVE2

Deja vu anyone? Me too. 
Unfortunately #OMBLIVE2 had to be postponed due to my untimely heart attack during a tournament playing for OMB F.C!! on Friday the 13th February.

Since then I've been recovering but feel the time was right to reschedule. So on Friday 23rd October, #OMBLIVE2 (TAKE 2) will be happening!

A lot of tickets have gone already but we want to see as many of you there as possible so make sure you get your tickets quick! http://www.eventbrite.co.uk/e/one-minute-briefs-live-2-tickets-15386449284 Don't miss out!

BRIEF: Advertise the Return of #OMBLIVE2
Remember to include your Twitter handle, @OneMinuteBriefs and sponsors @BigBrandIdeas in your tweets. Include the event link in your tweets if you can too!

PRIZE: Today's brief is a fun one to advertise the event, so we're giving away two tickets to today's winner. If you've already got tickets, don't worry, you'll win OMB T-shirts or bring along your friends!

Info about the event and ticket form below: 

OMBLIVE2 HAS ARRIVED!

sponsored by BIG BRAND IDEAS

OMBLIVE IS BACK AFTER LAST YEAR'S BRILLIANT EVENT WHICH YOU CAN SEE HERE: https://www.youtube.com/watch?v=42pWkAnH6eU

OMB LIVE #2

@

TWENTY TWENTY TWO

20 Dale St, Manchester, M1 1EZ

23/10/2015 19:00pm

Free JagerOMB with every ticket.

We are One Minute Briefs... so, of course, the theme is all about One Minute.

Here are a few things that will be happening on the night.

- One Minute Briefs Workshops/Battles/Challenges

- One Minute Briefs Gallery 

- One Minute Briefs Awards

- Guest Exhibits & Appearances

- Talk by creator of OMB - Nick Entwistle 

- One Minute Talks by a selection of OMBLES and members of the creative industry

- One Minute Speed Dating (networking)*

- One Minute Talent Show

- One Minute Video Links

- One Minute Briefs Tournament

- Live OMB Twitter Wall

- DJ

- Private Bar - aka lots of JagerOMBs

- Prizes to be won on the night

If you have any questions please get in touch at interest@bankofcreativity.co.uk

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