#OMBmeet Soho Saturday 05/03/16
#OMBmeet Soho Saturday 05/03/16
In the first 2016 warm up for #OMBLive3, we are having an OMB meet-up in London on Saturday 5th March.
We'll be meeting at The Crown and Two Chairmen pub in Soho at 7-30pm on 05/03/16. Come down for a beer or 7 and some One Minute Briefs challenges. There are already a few OMBLES coming down and the more the merrier!!
E-mail me at interest@bankofcreativity.co.uk or tweet me @OneMinuteBriefs to let me know you'll be there as I may need to reserve an OMB table.
You can also let us know if you're attending on Facebook. https://www.facebook.com/events/1063245807031993/
Hope you can make it.
Nick x
In the first 2016 warm up for #OMBLive3, we are having an OMB meet-up in London on Saturday 5th March.
We'll be meeting at The Crown and Two Chairmen pub in Soho at 7-30pm on 05/03/16. Come down for a beer or 7 and some One Minute Briefs challenges. There are already a few OMBLES coming down and the more the merrier!!
E-mail me at interest@bankofcreativity.co.uk or tweet me @OneMinuteBriefs to let me know you'll be there as I may need to reserve an OMB table.
You can also let us know if you're attending on Facebook. https://www.facebook.com/events/1063245807031993/
Hope you can make it.
Nick x
February 13th 2016 - One Year On...
8pm February 13th 2016...
It's exactly one year since I suffered a heart attack at the wheel of my car whilst driving home from a football tournament after the happy and proud moment of my One Minute Briefs team getting to the final. Here's what happened: http://creative-account.blogspot.co.uk/2015/05/what-it-feels-like-tohave-heart-attack.html
I thought it was the end of the world, whether I survived or not... but with the help of family and friends I have been able to rebuild my confidence and return to work. I have been able to achieve things that, at the time, I thought would never be possible and I wanted to put the last year into words as a lot of people have helped me along the way.
Firstly, I must thank the NHS for their amazing work during the weeks I was in hospital. Their level of care was outstanding and they made the experience as good as it possibly could be at the lowest point in my life. I will never be able to thank them enough. When I left the hospital, I attended 'cardiac rehab' a day a week. This wasn't easy. At 26, I was half the age of the next youngest person in the group and I must admit that I really didn't want to be there. You start asking yourself 'why are you here'? I wasn't allowed to run or even walk too fast. I found it embarrassing as I'm used to running around a pitch and playing football every week but that couldn't happen. I had to start doing weights at ONE kilogram and follow the set program. But my confidence was on the floor and it was helping me. When I was at home, I was too scared to do anything but this was making me become active again and realise that life wasn't over. Week by week, I began to do more and more until I was asking them to let me run on the treadmill when the plan was telling me to walk. I started to feel like I could live normally again. In fact, when I had finished the course, I asked them if I could play for a few minutes at the end of a football tournament in memory of my old football coach Craig Sellers who had passed away in his car of a heart attack just two weeks before I had mine.
They said if I make sure I warm up properly I could play a couple of minutes as it was so important to me. And, it was my intention to. I was nervous about kicking a ball again, especially after it happened playing football but it was even more scary when I realised my team only had ten players plus me. Of course, me being me, I couldn't let them play a man down so I ended up playing the whole thing, scoring in the final and being announced as man of the tournament. Probably a bit of a sympathy vote, but I could still do it and by just getting out on the pitch I was able to start believing in myself. It was amazing to be a part of something and pay my respect to a great man too.
This really helped to motivate me and return to normality. I needed to as well. As I was freelance I wasn't getting paid for weeks and weeks but I don't like to sit and do nothing... so I decided to write a book for One Minute Briefs. Then create another book for Agency Quotes with Vikki Ross. People were telling me to rest but this gave me something to focus on and it was something I had wanted to do for a long time but never had the time to devote to it. Just a couple of weeks later I had two books published and on sale. Again, just putting my mind to something made it happen and it's amazing to see pictures of the books in people's homes and agencies along with the great comments about them that I have received.
Then I had to start thinking about 'real' work and I must thank McCann Birmingham for allowing me to work from home for a few weeks before a full return. They have an amazing team there who had sent me messages of support throughout and it was amazing to travel down there to work with them for a few weeks afterwards and work on some great campaigns for E-Lites, Vauxhall and Evans Halshaw as well as make a return to table tennis! The reception I got from everyone when I returned was amazing as they have such a friendly team and I hope to see them all again soon!
I then did a stint at the Leith Agency in Edinburgh in a freelance creative team with Stephen Hunter. It was great to work with someone who I'd originally met through One Minute Briefs and we worked on some great campaigns for Irn Bru, Famous Grouse, Sourz and.... Drink Aware! Whilst I was up in Scotland I was able to see a lot of my family who I hadn't seen in a few years and I will be making an effort to see them a lot more as life is too short not to! I also held a One Minute Briefs meet-up and there was a brilliant turn-out.
The OMBLES have been truly amazing in the past year. They were very supportive whilst I was ill and extremely loyal to the brilliant creative community. I always try and reward them for their efforts when I can and I have been able to give away thousands of pounds worth of prizes to the winners and I support them where I can. It was great to attend the Chip Shop Awards to cheer them on and see quite a few pick up awards. They even somehow persuaded me to dive in the hot tub afterwards in the middle of the event :O
Around the same time I was joined by one of the OMB followers, Aga, to host a stand at the D&AD New Blood Awards for the 3rd year running. It was an amazing success with the walls full with ideas even if it was on the hottest week of the year in the greenhouse that is Spitalfields Market in London! Was amazing to meet such great new creative talent and have lots of OMB followers visiting the stand.
Not long after this I was delighted to be announced as one of the NABS Centurions for my services to the creative industry. I was extremely pleased to receive this as it's not just about the work. It's about the efforts to try and make a difference and help others so it's extremely rewarding and I'd like to thank everyone who nominated me.
In the Summer, I also had a great meeting with Jon Butler, the MD of Big Brand Ideas. He asked me to take on a creative director role within his agency on a freelance basis and I was very pleased to get involved. It's been amazing to work with such a great team and help to produce concepts for great projects. I have continued to work each week with them til now and even joined in the weekly 5-aside with them to try and get a bit of fitness back! Big Brand Ideas also sponsored my OMB event in Manchester. Hosted by their digital lead (and my best mate) Adam Britton, we had an amazing night of speed networking, OMB tournaments, talks, awards and a ping pong tournament/dance off at the end before moving to the main room for some dodgy dancing and more JagerOMBS. After having to postpone the original event date due to being in hospital, I was glad to finally bring everyone together for what was a memorable night. See the video here: https://www.youtube.com/watch?v=NeXQTEoHfBo
Shortly after, I was at Arsenal's Emirates Stadium and delighted to pick up the award for Best Social Media for One Minute Briefs at the UK Agency Awards. Against such great competition, it was a great result and great to have two OMB followers Bernie and Phil there as guests. They outlasted everyone on the dance floor too!
Back closer to home, One Minute Briefs picked up Best Social Media at the Cheshire Business Awards and I was extremely pleased to be part of the Big Brand Ideas team that picked up Best Agency on the same night.
Then it was back to London again for the Great British Entrepreneur Awards. Here I achieved my lifelong ambition, to meet Caprice! And I got a selfie with Carol Smillie too. Was amazing to win a Social Enterprise Entrepreneur of the Year award and also a special award for Social Entrepreneurial Spark. An amazing night in which I never expected to be up on stage alongside some amazing entrepreneurs. In the same week I was also announced in the Social Buzz Top 50 alongside amazing names at Facebook, Twitter and Google etc and announced as a judge of the Chip Shop Awards.
I was now starting to get more and more busy and lecturing at various colleges and universities, when Simon Lewis got in touch and I started freelancing at Manchester creative house Magnafi. I have been working with them a lot since then on some brilliant projects including Bloom & Wild's debut TV ad, Samsung and, of course, the NHS.
The NHS is definitely the work I am most proud of. When Simon first asked me to get involved I saw it as an opportunity to say thank you for everything the NHS did for me last year and I wanted to get the amazing OMBLES involved. We set a brief to come up with an idea for a film to positively promote the NHS in uncertain times due to the cuts by Jeremy Hunt. We received a massive amount of entries and the campaign reached 500,000 people over social media in just two days. We were then contacted by the NHS to make their music video to help their campaign to get the NHS Choir to Xmas Number 1. Of course, we agreed and brought to life the winning concept by Stephen Hunter using wedding vows to show the relationship we all have with the NHS. The odds were against us with the likes of X-Factor, One Direction and Justin Bieber in the charts but I believed we could do it.
We created the music video which you can see here: https://www.youtube.com/watch?v=T8qHXlShfUQ and began a #LoveYourNHS social campaign that saw celebrities including Holly Willoughby, Michael Sheen, Luke Shaw and Chris Evans, as well as the public get involved by sending us pics of themselves holding up pics saying 'I DO' when posed with the question 'Do you #LoveYourNHS' This campaign reached millions of people along with radio and TV appearances and, as we began to overtake Bieber in the charts, he himself tweeted his support! Unbelievable.
And the rest is history, literally. We made history on Christmas Day. Sitting watching the Official Chart show, we awaited the result and at 1pm we were announced as Number 1. All the hard work had paid off and it was a truly overwhelming experience as family, friends and doctors began to get in touch in tears at the amazing story of the NHS. Simply amazing.
So, where do you go from Christmas Number 1? January was quiet in comparison but still very busy and, with lots of exciting projects in the pipeline, Magnafi offered me the position of Creative Director. Today, a year on from what happened, I accepted the offer and I'm relishing the challenge of making some amazing work with amazing people.
My experience has taught me to make the most of every opportunity.
Let's see what the next twelve months brings.
One Minute Brief of the Day: Advertise #HairRestoration with @ZieringUK
One Minute Brief of the Day:
Advertise #HairRestoration with @ZieringUK
Advertise #HairRestoration with @ZieringUK
Today we have an interesting brief with a brilliant prize of £100 Amazon Vouchers.
Not bad for a minute's work!
Tweet us your ideas/posters to @OneMinuteBriefs and @ZieringUK with for the chance to win.
About:
We provide surgical hair restoration for men and women, including facial hair (beard and eyebrows), and non surgical treatments to prevent male/female pattern hair loss.
It's a very open brief and completely open to interpretation. The more ideas the merrier.
Our corporate colours are black and white.
Further links here:
www.twitter.com/ZieringUK @ZieringUK
One Minute Brief of the Day: Campaign to promote WWF's Earth Hour
One Minute Brief of the Day:
Campaign to promote WWF's Earth Hour
Today we've got an amazing brief with a brilliant prize. Looking forward to seeing lots of you involved!
Brief:
Create a poster to tell the world about WWF’s Earth Hour
Tweet it to @OneMinuteBriefs & @wwf_uk with hashtag #EarthHourUK
Prize:
£250 cash
Top-line message: Celebrate WWF’s Earth Hour with us on 19 March at 8.30pm to show you care about the future of our brilliant planet.
Background: At 8.30pm on Saturday 19th March, millions of people across the world will switch off their lights for one hour to show they care about the future of our brilliant planet.
Globally, from Samoa to Tahiti, a record 172 countries and territories took part in the world’s biggest Earth Hour yet. The Sydney Harbour Bridge and Opera House, the world’s tallest building Burj Khalifa in Dubai, South Africa’s Table Mountain, The Acropolis in Athens, The Eiffel Tower in Paris, The Empire State Building and Times Square in New York City, and the Las Vegas Strip were just a few of the world-famous landmarks that joined in.
Year on year, millions of people unite for Earth Hour to show they care about the future of our planet, but switching off the lights is just the beginning. The choices we make and actions we take past that hour can help reduce the impacts of climate change on our planet, its wildlife and future generations.
Few paragraphs about the company:
WWF is one of the world’s largest independent conservation organisations, with more than five million supporters and a global network active in more than one hundred countries. Through our engagement with the public, businesses and government, we focus on safeguarding the natural world, creating solutions to the most serious environmental issues facing our planet, so that people and nature thrive. Find out more about our work, past and present at wwf.org.uk
Social/web links:
One Minute Brief of the Day: Advertise @DrawnBlind
One Minute Brief of the Day:
Advertise @DrawnBlind
A couple of days ago I created a new project called @DrawnBlind and think it would be great if the OMBLES could help me get it out there into the big wide Twitter world.
The project started as part of my @_WhatTheBook_ project but there have been calls to turn it into a project of it's own right and that's what I have done.
It is as simple as drawing things with your eyes closed. It's a lot of fun and the results are often hilarious. I am hoping to get people to send me requests to draw blind and I want people to tweet in their own drawings too. My aim is to get a charity involved and eventually hold an exhibition of the drawings.
So today's brief is to advertise the project in any way you like. (Maybe it's simply to do some blind drawings yourself) Whatever it is... you MUST draw/write your poster with your eyes closed. No cheating! You can open your eyes to write the tweet though ;)
For the prize I'm offering a creative goodie bag comprising of:
- One Minute Briefs Book
- Ad Pad
- Marker Pen
- OMB tee.
Get involved and tweet your images & FOLLOW @DrawnBlind & @OneMinuteBriefs with the hashtag #DrawnBlind
Other links:
https://www.instagram.com/_whatthebook_/
https://twitter.com/_whatthebook_
https://www.facebook.com/What-The-Book-816611165125703/
Advertise @DrawnBlind
A couple of days ago I created a new project called @DrawnBlind and think it would be great if the OMBLES could help me get it out there into the big wide Twitter world.
The project started as part of my @_WhatTheBook_ project but there have been calls to turn it into a project of it's own right and that's what I have done.
It is as simple as drawing things with your eyes closed. It's a lot of fun and the results are often hilarious. I am hoping to get people to send me requests to draw blind and I want people to tweet in their own drawings too. My aim is to get a charity involved and eventually hold an exhibition of the drawings.
So today's brief is to advertise the project in any way you like. (Maybe it's simply to do some blind drawings yourself) Whatever it is... you MUST draw/write your poster with your eyes closed. No cheating! You can open your eyes to write the tweet though ;)
For the prize I'm offering a creative goodie bag comprising of:
- One Minute Briefs Book
- Ad Pad
- Marker Pen
- OMB tee.
Get involved and tweet your images & FOLLOW @DrawnBlind & @OneMinuteBriefs with the hashtag #DrawnBlind
Other links:
https://www.instagram.com/_whatthebook_/
https://twitter.com/_whatthebook_
https://www.facebook.com/What-The-Book-816611165125703/
One Minute Brief of the Day: Promote #CharityTuesday @NHS4XmasNo1 supporting @mindcharity @carersuk @NIAMHwellbeing @samhtweets
One Minute Brief of the Day:
Promote #CharityTuesday @NHS4XmasNo1 supporting @mindcharity @carersuk @NIAMHwellbeing @samhtweets
We have just returned to number 1 above Justin Bieber in the iTunes chart. Can we stay there & get to #XmasNo1?
ALL PROCEEDS from the song being shared between Carers UK and Mind (including Mind's sister charities in Scotland and Northern Ireland), and a smaller percentage will also be distributed amongst smaller charities in the New Year.
BRIEF:
Promote how buying the single you will be donating to the charities at the same time as getting the NHS to the top of the charts. Please include any/all of the following in your tweets @mindcharity @carersuk @NIAMHwellbeing @samhtweets @NHS4XmasNo1 #CharityTuesday & link to download http://www.nhsno1.com/download in your tweets.
And, PLEASE download http://www.nhsno1.com/download, nominate all your family and friends to download it too and get involved in today's fun One Minute Brief!!
Video https://www.youtube.com/watch?v=T8qHXlShfUQ
About Mind:
We provide advice and support to empower anyone experiencing a mental health problem. We campaign to improve services, raise awareness and promote understanding. We won't give up until everyone experiencing a mental health problem gets support and respect.
About Carers UK:
Carers UK makes life better for carers.
Caring will affect us all at some point in our lives. We'll be here for you when that happens. With your help, we can be there for the 6,000 people who start looking after someone each day.
About NIAMH:
Niamh (the Northern Ireland Association for Mental Health) is the largest and longest established independent charity focusing on mental health and wellbeing services in Northern Ireland.
About SAMH:
SAMH is the Scottish Association for Mental Health.
At SAMH we believe there is no health without mental health. We're here to provide help, information and support; to campaign on behalf of people with mental health problems and to raise money to fund our vital work. We're here for everyone, and we're here for you.
If anyone can help make this happen. The OMBLES can! #NHS4XmasNo1
One Minute Brief of the Day: Campaign to help the NHS to overtake Justin Bieber in the race for #XmasNo1 @NHS4XmasNo1 #LoveYourNHS
One Minute Brief of the Day:
Campaign to help the NHS to overtake Justin Bieber in the race for #XmasNo1
@NHS4XmasNo1 #LoveYourNHS
Calling all OMBLES. We need your help. As One Minute Briefs has played a big part in the #NHS4XmasNo1 I have decided to devote the next few OMBs to the cause and will be giving OMB tees/pads/books to the winners.
Your support this year has been immense since I needed the NHS myself earlier this year http://creative-account.blogspot.co.uk/2015/05/what-it-feels-like-tohave-heart-attack.html and I think we can all really help the NHS choir in their quest. Especially with all proceeds from the song being shared between Carers UK and Mind (including Mind's sister charities in Scotland and Northern Ireland), and a smaller percentage will also be distributed amongst smaller charities in the New Year.
So please download http://www.nhsno1.com/download, nominate all your family and friends to download it too and get involved in today's fun One Minute Brief!! More info below:
BRIEF:
You may have noticed that the NHS Choir is currently sat at Number 2 in the charts. Just behind Justin Bieber. Now we need you to spread the word and encourage the public to help the NHS overtake Bieber!! We want you to do this by tweeting us your posters and we want you to include @NHS4XmasNo1 @LoveYourNHS & @OneMinuteBriefs in your tweets with the hashtag #NHS4XmasNo1 & download link http://www.nhsno1.com/download & video https://www.youtube.com/watch?v=T8qHXlShfUQ
If anyone can help make this happen. The OMBLES can! #NHS4XmasNo1
Campaign to help the NHS to overtake Justin Bieber in the race for #XmasNo1
@NHS4XmasNo1 #LoveYourNHS
Calling all OMBLES. We need your help. As One Minute Briefs has played a big part in the #NHS4XmasNo1 I have decided to devote the next few OMBs to the cause and will be giving OMB tees/pads/books to the winners.
Your support this year has been immense since I needed the NHS myself earlier this year http://creative-account.blogspot.co.uk/2015/05/what-it-feels-like-tohave-heart-attack.html and I think we can all really help the NHS choir in their quest. Especially with all proceeds from the song being shared between Carers UK and Mind (including Mind's sister charities in Scotland and Northern Ireland), and a smaller percentage will also be distributed amongst smaller charities in the New Year.
So please download http://www.nhsno1.com/download, nominate all your family and friends to download it too and get involved in today's fun One Minute Brief!! More info below:
BRIEF:
You may have noticed that the NHS Choir is currently sat at Number 2 in the charts. Just behind Justin Bieber. Now we need you to spread the word and encourage the public to help the NHS overtake Bieber!! We want you to do this by tweeting us your posters and we want you to include @NHS4XmasNo1 @LoveYourNHS & @OneMinuteBriefs in your tweets with the hashtag #NHS4XmasNo1 & download link http://www.nhsno1.com/download & video https://www.youtube.com/watch?v=T8qHXlShfUQ
If anyone can help make this happen. The OMBLES can! #NHS4XmasNo1
One Minute Brief of the Day: Campaign to get the NHS to Christmas Number 1. @NHS4XmasNo1 #LoveYourNHS
One Minute Brief of the Day:
Campaign to get the NHS to Christmas Number 1.
@NHS4XmasNo1 #LoveYourNHS
As some of you will have noticed, we ran a couple of briefs lately in support of the NHS.
The first brief we ran was to share ideas for a film and was won by @StephenHunter21.
Since then we've (@TheGateFilms) created a beautiful music video based on wedding vows that shows the relationship we all have with the NHS. See below:
We also created an amazing social campaign asking people 'Do you #LoveYourNHS?' and in response we received a huge amount of people sending us their 'I DO' pictures. See them here on the loveyournhs.co.uk website created by @BigBrandIdeas
So now we want you to help us in our final push to get the NHS to Christmas Number 1. You can help in any of the ways below. Preferably all 4!
1. Create your OMB poster & tweet it to @NHS4XmasNo1 & @OneMinuteBriefs with hashtags #NHS4XmasNo1 #LoveYourNHS
2. Download the track & get your family/friends to download too: http://www.nhsno1.com/download/
3. Change your profile pic to the @NHS4XmasNo1 logo above
4. SHARE SHARE SHARE SHARE SHARE SHARE SHARE
We need you all to spread the word. Share the video and download links to everyone on your Facebook & Twitter.
Example tweet:
I just downloaded 'A Bridge Over You' #LoveYourNHS @NHS4XmasNo1
https://www.youtube.com/watch?v=T8qHXlShfUQ
http://www.nhsno1.com/download/
Prize for the winners:
Creative Christmas Goodie Bag
Including:
- Pentel Markers
- OMB Book
- OMB tee
- A4 Ad Pad
- A6 Sketching Journal
So what's my involvement in all this? I'm not a doctor after all...but I really want to give something back to the NHS who made sure I was here today after I had a heart attack aged 26 earlier this year.
http://creative-account.blogspot.co.uk/2015/05/what-it-feels-like-tohave-heart-attack.html
That's why I'm proud to be a part of a campaign to get the NHS to Christmas Number 1. It has been brilliant to meet such inspirational people. We all rely on the NHS so please help us to make it happen!
More info below from nhsno1.com:
Join the Facebook Event here: https://www.facebook.com/events/1708420612728117/
WHAT ON EARTH?
A charity single by NHS staff including doctors, nurses and physios is on course to go head to head with the X-Factor for this year’s coveted Christmas number one spot.
WHAT'S THE SONG?
The song, “A Bridge over You” featuring smash hits by Coldplay and Simon and Garfunkel, is an emotional celebration of the thousands of NHS staff who go the extra mile every day.
WHO IS SUPPORTING?
The track and accompanying video have already ignited the enthusiasm of the nation, with the campaign to get the song to the top of the charts amassing more than 200K supporters in just four weeks, as well as generating millions of ‘shares’, ‘likes’ and ‘retweets’.
WHAT ABOUT CELEBS?
The campaign has been backed by a host of celebrities, from numerous MPs to the cast of Gogglebox. We've also had a ton of actors, pop stars, comedians, authors and many more get behind us.
WHAT ARE THE CHANCES?
Both the Official Charts Company and the bookmakers have made the song one of the big favourites to top the charts.
WHO WILL BENEFIT?
All proceeds from the song will be shared between Carers UK and Mind (including Mind's sister charities in Scotland and Northern Ireland), and a smaller percentage will also be distributed amongst smaller charities in the New Year.
WHO IS LEADING THIS?
The campaign to get the NHS to No.1 is being led by Dr Harriet Nerva (Junior Doctor), Dr Katie Rogerson (Junior Doctor) and Joe Blunden (NHS Communications Manager).
Good luck. Let's make it happen. #NHS4XmasNo1
Campaign to get the NHS to Christmas Number 1.
@NHS4XmasNo1 #LoveYourNHS
As some of you will have noticed, we ran a couple of briefs lately in support of the NHS.
The first brief we ran was to share ideas for a film and was won by @StephenHunter21.
Since then we've (@TheGateFilms) created a beautiful music video based on wedding vows that shows the relationship we all have with the NHS. See below:
We also created an amazing social campaign asking people 'Do you #LoveYourNHS?' and in response we received a huge amount of people sending us their 'I DO' pictures. See them here on the loveyournhs.co.uk website created by @BigBrandIdeas
So now we want you to help us in our final push to get the NHS to Christmas Number 1. You can help in any of the ways below. Preferably all 4!
1. Create your OMB poster & tweet it to @NHS4XmasNo1 & @OneMinuteBriefs with hashtags #NHS4XmasNo1 #LoveYourNHS
2. Download the track & get your family/friends to download too: http://www.nhsno1.com/download/
3. Change your profile pic to the @NHS4XmasNo1 logo above
4. SHARE SHARE SHARE SHARE SHARE SHARE SHARE
We need you all to spread the word. Share the video and download links to everyone on your Facebook & Twitter.
Example tweet:
I just downloaded 'A Bridge Over You' #LoveYourNHS @NHS4XmasNo1
https://www.youtube.com/watch?v=T8qHXlShfUQ
http://www.nhsno1.com/download/
Prize for the winners:
Creative Christmas Goodie Bag
Including:
- Pentel Markers
- OMB Book
- OMB tee
- A4 Ad Pad
- A6 Sketching Journal
So what's my involvement in all this? I'm not a doctor after all...but I really want to give something back to the NHS who made sure I was here today after I had a heart attack aged 26 earlier this year.
http://creative-account.blogspot.co.uk/2015/05/what-it-feels-like-tohave-heart-attack.html
That's why I'm proud to be a part of a campaign to get the NHS to Christmas Number 1. It has been brilliant to meet such inspirational people. We all rely on the NHS so please help us to make it happen!
More info below from nhsno1.com:
Join the Facebook Event here: https://www.facebook.com/events/1708420612728117/
WHAT ON EARTH?
A charity single by NHS staff including doctors, nurses and physios is on course to go head to head with the X-Factor for this year’s coveted Christmas number one spot.
WHAT'S THE SONG?
The song, “A Bridge over You” featuring smash hits by Coldplay and Simon and Garfunkel, is an emotional celebration of the thousands of NHS staff who go the extra mile every day.
WHO IS SUPPORTING?
The track and accompanying video have already ignited the enthusiasm of the nation, with the campaign to get the song to the top of the charts amassing more than 200K supporters in just four weeks, as well as generating millions of ‘shares’, ‘likes’ and ‘retweets’.
WHAT ABOUT CELEBS?
The campaign has been backed by a host of celebrities, from numerous MPs to the cast of Gogglebox. We've also had a ton of actors, pop stars, comedians, authors and many more get behind us.
WHAT ARE THE CHANCES?
Both the Official Charts Company and the bookmakers have made the song one of the big favourites to top the charts.
WHO WILL BENEFIT?
All proceeds from the song will be shared between Carers UK and Mind (including Mind's sister charities in Scotland and Northern Ireland), and a smaller percentage will also be distributed amongst smaller charities in the New Year.
WHO IS LEADING THIS?
The campaign to get the NHS to No.1 is being led by Dr Harriet Nerva (Junior Doctor), Dr Katie Rogerson (Junior Doctor) and Joe Blunden (NHS Communications Manager).
Good luck. Let's make it happen. #NHS4XmasNo1
One Minute Brief of the Day: Campaign to #ReinventSanta
One Minute Brief of the Day: Campaign to #ReinventSanta
Today we've got a very different but brilliant brief in collaboration with the guys at @RedLetterDaysUK
With a great prize on offer and a Christmas theme, make sure you get involved! Remember to tweet your ideas to @OneMinuteBriefs @RedLetterDaysUK with the hashtag #ReinventSanta
PRIZE for the winner:
£50 Red Letter Days Voucher
https://www.redletterdays.co.uk/experience/ref/gcwxb/a-red-letter-day-from-our-gbp50-christmas-gift-card-range
Today we've got a very different but brilliant brief in collaboration with the guys at @RedLetterDaysUK
With a great prize on offer and a Christmas theme, make sure you get involved! Remember to tweet your ideas to @OneMinuteBriefs @RedLetterDaysUK with the hashtag #ReinventSanta
PRIZE for the winner:
£50 Red Letter Days Voucher
https://www.redletterdays.co.uk/experience/ref/gcwxb/a-red-letter-day-from-our-gbp50-christmas-gift-card-range
Info below:
Santa Claus, Father Christmas or even Papa Noel – whatever you call him, we all have the same image of the white bearded, robust bellied man in a red jacket who rides around in a sleigh with reindeer. We asked some of Team RLD and friends to re-invent Santa with a modern twist and here is what they came up with.
Now its over to you! How would you #ReinventSanta?
See some previous examples here:
http://blog.redletterdays.co.uk/re-invent-santa-claus/
Santa Claus, Father Christmas or even Papa Noel – whatever you call him, we all have the same image of the white bearded, robust bellied man in a red jacket who rides around in a sleigh with reindeer. We asked some of Team RLD and friends to re-invent Santa with a modern twist and here is what they came up with.
Now its over to you! How would you #ReinventSanta?
See some previous examples here:
http://blog.redletterdays.co.uk/re-invent-santa-claus/
One Minute Brief of the Day: Campaign to raise awareness of the importance of HIV testing on #WorldAidsDay
One Minute Brief of the Day:
Campaign to raise awareness of the importance of HIV testing on #WorldAidsDay
Today is #WorldAidsDay and we are collaborating with BioSure to raise awareness on a very important issue. Not only is this a chance to help a great cause but there is a great prize for the winning idea of Amazon vouchers.
Remember to include @biosureuk and @oneminutebriefs in your tweets and include your Twitter handle in the corner of your entries.
Brief -
For this WAD we would like to raise awareness of the importance of HIV testing, let people know for the first time there is an additional testing option that provides your result in 15 minutes, educate around treatments making the virus ‘undetectable’ in a persons blood so their own health is not damaged and onward transmission is extremely unlikely and let people know that if you take risks (unprotected sex) anyone is at risk – not just the high risk groups that are always concentrated upon.
About BioSure -
BioSure is a diagnostics business, established in 2011, working with the professional sector (NHS etc) and have specialised in sexual health. Due to an increase in prevalence, the number of undiagnosed and people diagnosed late and huge advances in treatments, the law in the UK changed in 2014 to permit the sale and marketing and sale of specifically CE marked HIV self tests. We worked with the British Standards Institute, the NHS and University College Hospital and have produced a test that fitted all of the criteria and is suitable for lay user use – we had to prove an untrained lay user could perform the test and read the result as accurately as a trained healthcare professional. In April this year we gained this CE mark and launched Europe’s first and the world’s most accurate HIV self test. It is extremely east to use, needs only a tiny drop of blood, is very accurate >99.7% and provides easy to read results in 15 minutes
With the lessons we have learned dealing directly with consumers, we understood that there is a massive gap in education and awareness around HIV and sexual health so we have just launched a new platform Last Taboo (www.lasttaboo.co.uk) designed to generate and normalise conversation around these topics, raise awareness and smash the stigma that still exists.
With the lessons we have learned dealing directly with consumers, we understood that there is a massive gap in education and awareness around HIV and sexual health so we have just launched a new platform Last Taboo (www.lasttaboo.co.uk) designed to generate and normalise conversation around these topics, raise awareness and smash the stigma that still exists.
#LoveYourNHS 'I DO' Pics
#LoveYourNHS 'I DO' Pics
A selection of pics created through a One Minute Brief campaign to raise awareness and create content to go into an NHS music video. An amazing response so far reaching hundreds of thousands of people. Tweet or FB post your 'I DO' pic using the hashtag #LoveYourNHS and nominate your friends/family to get involved too!
One Minute Brief of the Day: Tell us you #LoveYourNHS by saying #Ido with @NHSselfie
One Minute Brief of the Day:
Tell us you #LoveYourNHS by saying #Ido with @NHSselfie
After our last NHS brief reached well over half a million people via social media, we are delighted to announce a second brief based on the winning concept.
See the winning script below, which captures all the positivity of the NHS and shows how they are there for EVERYONE and invites you to #LoveYourNHS.
Due to the success of the previous campaign, we aren't just going to be creating a film. We're actually going to be producing a music video and we want you all to be in it!!! With the track due to go on sale a week before Christmas, we are inviting you to get involved in today's brief for the chance to appear in the music video and show how much you #LoveYourNHS. We're also hoping to get it to the top of the Xmas Music Charts.
In keeping with the 'wedding vows' theme, today's brief is a very simple question: Do you love and cherish your NHS?
If you do... then we want you to say #Ido with a selfie of you holding up a piece of paper with the message 'I DO' on it and we want you to get all of your family, friends and workmates to do it too! See examples below :
This can be as creative as you like. You can be on your own, in groups, in interesting places, doing something fun... but the most important thing is the #Ido message with the hashtag #LoveYourNHS
As well as this, we're looking to get as many people as possible involved. So we want you to create posters to encourage people to get involved. We want you to mention as many people in your tweets as possible. From celebs, to family and friends, we want you to get as many people involved as possible to raise awareness, appear in the track and, above all, show how much you all #LoveYourNHS
Prizes:
1. Winner of the best poster will have their idea featured in publicity for the #NHS4XmasNo1
2. A selection will be used in a montage in the music video of ‘A Bridge Over You’ which is a mix between Bridge Over Troubled Water and Fix You. You can also download and print off the image below and send us a picture with it. Get involved!!
Tell us you #LoveYourNHS by saying #Ido with @NHSselfie
After our last NHS brief reached well over half a million people via social media, we are delighted to announce a second brief based on the winning concept.
See the winning script below, which captures all the positivity of the NHS and shows how they are there for EVERYONE and invites you to #LoveYourNHS.
In keeping with the 'wedding vows' theme, today's brief is a very simple question: Do you love and cherish your NHS?
If you do... then we want you to say #Ido with a selfie of you holding up a piece of paper with the message 'I DO' on it and we want you to get all of your family, friends and workmates to do it too! See examples below :
This can be as creative as you like. You can be on your own, in groups, in interesting places, doing something fun... but the most important thing is the #Ido message with the hashtag #LoveYourNHS
As well as this, we're looking to get as many people as possible involved. So we want you to create posters to encourage people to get involved. We want you to mention as many people in your tweets as possible. From celebs, to family and friends, we want you to get as many people involved as possible to raise awareness, appear in the track and, above all, show how much you all #LoveYourNHS
Prizes:
1. Winner of the best poster will have their idea featured in publicity for the #NHS4XmasNo1
2. A selection will be used in a montage in the music video of ‘A Bridge Over You’ which is a mix between Bridge Over Troubled Water and Fix You. You can also download and print off the image below and send us a picture with it. Get involved!!
#OMBmeet Soho Friday 13/11/15
#OMBmeet Soho Friday 13/11/15
After the brilliant success of #OMBLIVE 2 in Manchester on October 23rd, it's time to have a mini OMB meet-up in London.
I will be holding a few meet-ups in various places in the lead up to #OMBLIVE 3 next year so come and say hello.
For this Friday's OMBmeet, we'll be meeting at The Crown and Two Chairmen pub in Soho at 7-30pm on 13/11/15. Come down for a beer or 7 and some One Minute Briefs. There's already a few OMBLES coming down and the more the merrier!!
E-mail me at interest@bankofcreativity.co.uk to let me know you'll be there as I may need to book an OMB table.
Cheers,
Nick
After the brilliant success of #OMBLIVE 2 in Manchester on October 23rd, it's time to have a mini OMB meet-up in London.
I will be holding a few meet-ups in various places in the lead up to #OMBLIVE 3 next year so come and say hello.
For this Friday's OMBmeet, we'll be meeting at The Crown and Two Chairmen pub in Soho at 7-30pm on 13/11/15. Come down for a beer or 7 and some One Minute Briefs. There's already a few OMBLES coming down and the more the merrier!!
E-mail me at interest@bankofcreativity.co.uk to let me know you'll be there as I may need to book an OMB table.
Cheers,
Nick
One Minute Brief of the Day: Campaign to promote the happiness people get from helping out at a local sports club.
One Minute Brief of the Day:
Campaign to promote the happiness people get from helping out at a local sports club.
Today we've got an amazing opportunity to collaborate with Join In UK for a fantastic cause. Don't miss out on this one! There's also a brilliant prize to be won so it's well worth getting involved.
Today we've got an amazing opportunity to collaborate with Join In UK for a fantastic cause. Don't miss out on this one! There's also a brilliant prize to be won so it's well worth getting involved.
We're looking for posters, scripts, scribbles and 'most importantly' a branding device that could become the 'Red Nose' of sport volunteering.
Tweet us at @OneMinuteBriefs & @JoininUK with your ideas!
Prize: £200 Amazon Vouchers
Tweet us at @OneMinuteBriefs & @JoininUK with your ideas!
Prize: £200 Amazon Vouchers
See below for more info on what's needed.
WHO: The audience is adults involved in sport at any level.
WHAT: A simple, selfie-friendly, branding device to symbolise the happiness and wellbeing benefits of helping out at your local sports club.
HOW: Sports people will do, buy, photograph and post this action to show appreciation for those who already give their time and encourage more to do so. The Paddy Power Rainbow laces campaign is a good example. We want something that could, ideally work with a retail partner (supermarket, sports stores).
Join In’s pioneering research shows volunteering in sport makes you happier.
"In October 2014, Join In presented pioneering research into volunteering in sport and it’s immense value to the economy. The value comes from the fact that volunteering in sport makes you happier and healthier. One volunteer also creates the capacity for 8.5 people to play sport, with all the health, wellbeing and productivity benefits that result.
BBC Sports Personality of The Year
Building on the original research, Join In ran the #BigThankYou to volunteers in sport with BBC Sports Personality of the Year 2014. This campaign trended globally on Twitter, beating the X Factor final.
This year, Join In and Get Inspired have built the #BigThankYou into the #BigHelpOut, with a target of 10,000 new volunteers into community sport. We launched on the 7th July with Eddie Izzard and Dame Tanni Grey-Thompson on BBC Breakfast and The One Show. So again at BBC Sports Personality in December 2015, Join In will have access to loads of sports stars on the red carpet...
Can we get some of the talent to do, say or wear something symbolic of our campaign around happiness and wellbeing through helping out? Could we make 2016 'The Year of Happiness Through Helping Out in Sport'...?
One Minute Brief of the Day: Advertise @VapoMoWax Menthol Moustache Wax to raise money for #Movember
One Minute Brief of the Day:
About the project:
Advertise @VapoMoWax Menthol Moustache Wax to raise money for #Movember
We love self-initiated projects and we love this product created by one of the OMBLES Ant Jackson and her creative partner A fun idea with a good cause in mind. Get involved!
Remember to tweet your ads to us with your Twitter handles on them to @OneMinuteBriefs & @VapoMoWax with hashtags #Movember #VapoMo
About the project:
Because only one of us in our creative team can grow a beard, we invented a product to raise money for Money for Movember. It combines the grooming benefits of a standard moustache wax, with the alleviating benefits of a menthol vapour rub, and it’s called VapoMo. We're selling 100 jars on IndieGoGo to raise as much money as possible for the Movember Foundation.
IndieGoGo: http://igg.me/at/vapomowax/x/12539115
Prizes: One handcrafted tub of VapoMo, great for yourself or to give as a gift. And, a drink on us next time you're in London.
IndieGoGo: http://igg.me/at/vapomowax/x/12539115
Prizes: One handcrafted tub of VapoMo, great for yourself or to give as a gift. And, a drink on us next time you're in London.
One Minute Brief of the Day: Campaign to encourage people to plant more trees for #DoItDay #TreesForTrees
One Minute Brief of the Day:
Campaign to encourage people to plant more trees for #DoItDay #TreesForTrees
Today we've got the chance to be part of #DoItDay and make a difference for the #treesfortrees initiative.
We're looking for ideas that can be posters, ambient, film or anything else you think of to encourage people to plant more trees. Remember to use the hashtags #DoitDay #treesfortrees and tweet to @oneminutebriefs @thedrum @drumdoitday @The_HOEF @DennisUK
See below for more info on the campaign:
There is a great prize for the winner too so get involved!!!
One Minute Brief of the Day: Campaign to #SaveOurNHS with @TheGateFilms
One Minute Brief of the Day:
Campaign to #SaveOurNHS with @TheGateFilms
Today, we have got the amazing opportunity to collaborate with our friends and award-winning production company, The Gate Films. Not only that, we're calling on all you creatives to share your ideas for an amazing cause. We want you to help #SaveOurNHS.
Prizes:
1. Have your idea turned into a film shot and directed by The Gate Films.
2. OMB T-Shirt
3. Copy of the OMBook
Today, we have got the amazing opportunity to collaborate with our friends and award-winning production company, The Gate Films. Not only that, we're calling on all you creatives to share your ideas for an amazing cause. We want you to help #SaveOurNHS.
So, whether it’s a scribble, a storyboard, a sentence, sketch or poster… The Gate Films are looking for your ideas to help #SaveOurNHS
And… they’ll be turning the best idea into reality… they'll take that idea and work with you to turn it into a film. This is an opportunity that is not to be missed!
Remember to tweet your ideas to @TheGateFilms & @OneMinuteBriefs with the hashtag #SaveOurNHS. You could also mention @NHSEngland, @Jeremy_Hunt or even @David_Cameron. The more shares the better!
1. Have your idea turned into a film shot and directed by The Gate Films.
2. OMB T-Shirt
3. Copy of the OMBook
See below for more info and video:
The Gate’s CEO, Simon Lewis
“There is a strong belief between many doctors and staff
working in the NHS, that it’s on it’s last legs. This is due to the chronic
underfunding that is decimating it to the point where it cannot survive, which
means there is a real risk of it being replaced by a system that isn’t ‘free at
the point of access’.
The trouble is… the people who see this most, the people who
work within the NHS, are too busy, too tired, too stretched, to effectively
create a campaign to let us know what’s really
going on. And why should they?
It’s our NHS, it serves us, so surely it should be us who
save it?... If we want to.
As the most respected advertising industry in the world,
surely we can generate enough noise to make a difference… If we want to.”
Please join us in our mission to create something special… let’s #SaveOurNHS
One Minute Brief of the Day: Advertise @AutoExpress
One Minute Brief of the Day: Advertise @AutoExpress
Background:
Today we've got an amazing opportunity to collaborate with the UK’s biggest-selling car magazine. As well as this, there is a brilliant prize to be won worth £200!!!
We are looking for ideas that promote the three ways to access Auto Express car content
– magazine, website and app
Remember to include @AutoExpress & @OneMinuteBriefs in your ads along with the hashtags #Mio & #MiVue for the chance to win.
Prize: MiTAC Mio MiVue 600 In car Dash Cam & 1 year's magazine subscription
Perfect to use yourself or to give as a great gift, the Mio MiVue 658 Touch Super HD DashCam is stylish, lightweight and perfect for recording any journey! This handy piece of technology will capture the moment of an impact so can provide proof before, during and after an accident. Its extreme HD 2304 pixel camera will ensure you can provide evidence for any claim, helping to protect your no claims bonus. Its integrated GPS will track your speed, longitude, latitude and also has safety camera data with monthly updates! Pics below.
Background:
Auto Express is the UK’s biggest-selling car magazine, bringing users the latest car news and reviews, in-depth group tests, features and consumer advice. Auto Express content is available through the print magazine published every Wednesday, on our industry leading website and via the new free mobile app, which is published on a Monday and updated daily through the week. We’d like to highlight the benefits of these three key ways of consuming Auto Express words, pictures and videos, specifically targeting buyers of new and used cars.
Links
Auto Express: http://www.autoexpress.co.uk/
Auto Express Facebook: https://www.facebook.com/AutoExpress
Auto Express Twitter: https://twitter.com/@autoexpress
Auto Express App:
iOS: https://itunes.apple.com/gb/app/auto-express/id577042528?mt=8
Android: https://play.google.com/store/apps/details?id=air.com.pixelmags.reader.managed.android_amazon.dennis_auto_express
Kindle: http://www.amazon.co.uk/Auto-Express-Magazine-Kindle-Tablet/dp/B009D82YS6/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1439888329&sr=1-1&keywords=auto+express
Auto Express magazine subscription: http://subscribe.autoexpress.co.uk/
Links
Auto Express: http://www.autoexpress.co.uk/
Auto Express Facebook: https://www.facebook.com/AutoExpress
Auto Express Twitter: https://twitter.com/@autoexpress
Auto Express App:
iOS: https://itunes.apple.com/gb/app/auto-express/id577042528?mt=8
Android: https://play.google.com/store/apps/details?id=air.com.pixelmags.reader.managed.android_amazon.dennis_auto_express
Kindle: http://www.amazon.co.uk/Auto-Express-Magazine-Kindle-Tablet/dp/B009D82YS6/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1439888329&sr=1-1&keywords=auto+express
Auto Express magazine subscription: http://subscribe.autoexpress.co.uk/
One Minute Brief of the Day: Create an ad for a campaign to improve road safety for motorcyclists, in association with Carole Nash
One Minute Brief of the Day:
Create an ad for a campaign to improve road safety for motorcyclists, in association with Carole Nash
Today we've got a fantastic opportunity to work with a brilliant brand to raise awareness of road users that don't quite get the same press as their pedal counterparts. We're looking forward to seeing how everyone approaches the brief, which is completely open to interpretation!!
Brief:
Create an ad for a campaign to improve road safety for motorcyclists, in association with Carole Nash
Prize:
The winning entry will receive a £100 Amazon voucher!!
Please include the Carole Nash logo and include your twitter handle on your images.
Remember to include @insidebikes and @OneMinuteBriefs in your tweets.
About Carole Nash:
Carole Nash is celebrating its 30th birthday this year, and is both a leading and pioneering motorcycle insurance specialist providing cover for around 240,000 motorcycles and scooters.
One Minute Brief of the Day: Advertise @TheGrubbHub
One Minute Brief of the Day:
Advertise @TheGrubbHub
Today we've got a great brief for the chance to win £50 Amazon vouchers with your one minute idea!!
My good friend Carlo, who lives in Perth, Australia, has set up a great new business called the Grubb Hub and I thought it would make for a brilliant OMB to help them create some cool content and make some noise on their brand new Twitter. Remember to follow and tweet to @TheGrubbHub and @OneMinuteBriefs. Links and info below. Get involved!! See links and copy below for more info:
Website: www.thegrubbhub.com.au
Facebook: /thegrubbhub
Instagram: thegrubbhub
Twitter: @thegrubbhub
About:We are a 'healthy' online lunch delivery service aimed at office workers who are time poor and have very little alternative options for lunch. Our specific target audience at the minute is an area called Osborne Park, and more specifically the Herdsman Business park located within Osborne park. It's a densely populated semi-industrial area with loads of offices and very little choice for decent food.
How it works:
People go on our website, pick what they want for lunch, pay online with PayPal or credit card and we deliver it to their office reception, then send them an email letting them know it has arrived. From their point of view, it's a seamless service. Any order placed before 11am that day has a guarantee of delivery by 12pm (just in time for most lunches) and after that point we operate an on demand service up until 2pm which normally has a waiting time of around 5 - 15 minutes. There is no minimum order and no delivery fee. We are better than Uber ;)
All our food is made by a trained chef. Food types are mainly salads, sandwiches, wraps, raw slices, cold pressed juices and iced coffee.
Advertise @TheGrubbHub
Today we've got a great brief for the chance to win £50 Amazon vouchers with your one minute idea!!
My good friend Carlo, who lives in Perth, Australia, has set up a great new business called the Grubb Hub and I thought it would make for a brilliant OMB to help them create some cool content and make some noise on their brand new Twitter. Remember to follow and tweet to @TheGrubbHub and @OneMinuteBriefs. Links and info below. Get involved!! See links and copy below for more info:
Website: www.thegrubbhub.com.au
Facebook: /thegrubbhub
Instagram: thegrubbhub
Twitter: @thegrubbhub
About:We are a 'healthy' online lunch delivery service aimed at office workers who are time poor and have very little alternative options for lunch. Our specific target audience at the minute is an area called Osborne Park, and more specifically the Herdsman Business park located within Osborne park. It's a densely populated semi-industrial area with loads of offices and very little choice for decent food.
How it works:
People go on our website, pick what they want for lunch, pay online with PayPal or credit card and we deliver it to their office reception, then send them an email letting them know it has arrived. From their point of view, it's a seamless service. Any order placed before 11am that day has a guarantee of delivery by 12pm (just in time for most lunches) and after that point we operate an on demand service up until 2pm which normally has a waiting time of around 5 - 15 minutes. There is no minimum order and no delivery fee. We are better than Uber ;)
All our food is made by a trained chef. Food types are mainly salads, sandwiches, wraps, raw slices, cold pressed juices and iced coffee.