PAPYRUS HOPELINE 24-7: BECAUSE SUICIDAL THOUGHTS DON’T WAIT.
BRIEF:
Create a film/social campaign encouraging people to donate to the Papyrus Hopeline 24/7 Emergency Appeal and raise awareness of young suicide.
THE IDEA:
We worked with several volunteers to dramatise the reality that young people would face if they didn’t receive the support they need, when they need it the most.
Suicidal thoughts don’t wait but we showed the silence and automated messages that young people that reach out would be met with if the Hopeline could no longer offer a 24 hour service.
ASSETS:
We created four short films in landscape and portrait formats to be shared on all social platforms.
Amplifying the campaign through a One Minute Briefs campaign and reached out to radio stations and local press.
Working with our Out-Of-Home media contacts, we were able to roll out a national billboard campaign, featuring stills from the films, to spread the important message far and wide. We also created social media graphics for additional content.
INTEREST:
The Emergency Appeal has, so far, raised £381,018.
The campaign was picked up by the press and radio stations including the BBC & Unity.
5 million impressions via @OneMinuteBriefs & film campaign.
JAMIE LAING & MR WILSON’S BAND GIVE THE PUBLIC A MORNING BOOST
BRIEF:
Create a film to capture tired commuters being given a ‘Morning Boost’ by Original Source, Arielle Free and Mr Wilson’s Band.
THE IDEA:
We brought Smoking Gun’s concept to life with a video that transitions between a mundane morning at King’s Cross Station into a fast-paced energetic edit that encapsulated a ‘flash-mob’ style dance with branded shower themed DJ booth and dressing gowns.
Our job was to capture the reaction of the public as they broke out into random dance sequences set to music, delivered by DJ Arielle Free, alongside product giveaways. Not only that, we also documented Mr Wilson’s brass band walking through playing classic 90s hits.
Our crew worked in an agile way to be able to move swiftly and show the public joining in with their own dance moves.
ASSETS:
The film was delivered in both landscape and portrait versions for use on various social platforms with a main reel for Instagram.
INTEREST:
1.1 Million Views on Instagram
BRIEF:
Create a film to capture Jamie Laing delivering a ‘Morning Boost’ to his wife Sophie Habboo.
THE IDEA:
We wrote, produced and directed this film for Smoking Gun’s concept of Jamie waking Sophie up with a brass band playing a classic 90s hit. We created some intrigue with him breaking the 4th wall and talking to camera about his cunning plan…before letting them in and surprising her with a morning boost courtesy of Original Source as they marched through the flat and did a lap of the bed. This was all in the aim of promoting a £10k holiday giveaway. Luckily, Sophie saw the funny side and joined Jamie to dance in the end.
ASSETS:
The film was delivered in both landscape and portrait versions for usage on various social platforms with a main reel for Instagram.
INTEREST:
1.5 Million Views on Instagram
THE BIG BUCKLEY DUEL
BRIEF:
Create a film to promote the new Philips ‘Dual-Stack' air-fryer with James and Clair Buckley
THE IDEA:
Smoking Gun challenged the perfect pair to have a ‘duel’ in the kitchen. Our task was to bring this thems to life and show the products unique new features in an engaging way. Taking inspiration from classic Western films, we put together a script that parodied that style in a head-to-head cooking challenge with plenty of comedy soundbites on the menu alongside showcasing the fantastic food they made. We had a lot of fun with this one.
ASSETS:
The film was delivered in portrait format for use on Instagram.
https://www.instagram.com/reel/DSQM8TsjIi8/?hl=en
INTEREST:
1.3 Million Views & 40,000 likes on Instagram
A STEAMY GETAWAY - WITH RYAN THOMAS & LUCY MECK
BRIEF:
Create a film to promote the Philips Steamer during a nostalgic getaway with Ryan Thomas and Lucy Meck
THE IDEA:
Where’s better than Blackpool for a surprise, steamy getaway? Smoking Gun tasked us with bringing to life their nostalgic take on a weekend break as Ryan treated Lucy to a trip she will never forget. At least the clothes they were wearing looked the part as the seagulls stole their chips.
We delivered a script that enticed you in with Ryan’s promise of a steamy getaway…before abruptly landing in Blackpool, where we would document their trip, from the arcades, to the pier, to a horse and carriage. And even a glamourous dance in front of the Eiffel (ahem) Blackpool Tower.
ASSETS:
The film was delivered in portrait format for use on Instagram.
https://www.instagram.com/reel/DLaITRgo-W6/?hl=en
INTEREST:
3.1 Million Views & 22,600 likes on Instagram
CHAOS WITH CHARLOTTE DAWSON
BRIEF:
Create a film to promote the new Philips ‘One-Up’ Mop with Charlotte Dawson
THE IDEA:
Charlotte Dawson meets Chaos…was the brief from Smoking Gun. What a brief! We went right to work on a script that showed a frantic edit of Charlotte tidying up after the kids with an old mop splashing everywhere and breaking every two seconds…juxtaposed with the smooth gliding of the One-Up Mop as it shows up at the door to save the day. She boots the old one out…literally… and dances away without a care in the world as she enjoys her spick-and-span kitchen (Matcha in hand).
ASSETS:
The film was delivered in portrait format for use on Instagram.
INTEREST:
1 Million Views & 36,000 likes on Instagram
SAM, ZARA & A SURPRISE GUEST
BRIEF:
Create a film to promote the Philips Espresso Coffee Machine around Valentine’s Day with Sam Thompson, Zara McDermott (and someone else)
THE IDEA:
The script for this one was all about the evoking the love language of coffee with Sam and Zara. With plenty of cheekiness between the pair along with some steamy product shots, things where hotting up. Until Pete Wicks makes a shock appearance.
ASSETS:
The film was delivered in portrait format for use on Instagram.
INTEREST:
2.1 Million Views on Instagram
BRIEF:
Create a film to promote the new Philips ‘
THE IDEA:
Charlotte Dawson meets Chaos…was the brief from Smoking Gun. What a brief! We went right to work on a script that showed a frantic edit of Charlotte tidying up after the kids with an old mop splashing everywhere and breaking every two seconds…juxtaposed with the smooth gliding of the One-Up Mop as it shows up at the door to save the day. She boots the old one out…literally… and dances away without a care in the world as she enjoys her spick-and-span kitchen (Matcha in hand).
ASSETS:
The film was delivered in portrait format for use on Instagram.
INTEREST:
1 Million Views & 36,000 likes on Instagram