#LyttleFight - Using the C-word to help Isabella

We were approached by Isabella’s godmother to run a One Minute Briefs campaign to raise awareness and encourage donations to the charity. The campaign itself had huge reach but we didn’t stop there. Together with the family, we developed a script for a film based on one of the ideas by @ZedTrafficker that at only 10 years old, Isabella shouldn’t know the ‘C’ word. A film was then made and edited by our friends at Trunk and sent out via the charity Facebook feed. Within hours it had 1 million views and captured the attention of publishers across the world who wanted to buy the rights and share the profits. We declined these offers as we felt it had more sharing potential and the more people see it, the more people will donate. It quickly received 10 million views on Unilad, as well as featuring on The Hook, Daily Mirror, Daily Mail and BBC National News. We ran further One Minute Briefs campaigns and asked for people to send in their own videos to ‘the C-word’ and nominate others to do the same. This helped make the campaign go even more viral and has helped the family to raise more than £100,000 towards getting Isabella the life-saving treatment in America she needed.

Unfortunately, we received the awful news that she never became well enough to be able to have the treatment and sadly passed away. The money raised will now go to help other people and we will continue to support the family in the future.

#LoveYourNHS - Beating Bieber to Christmas Number 1

Love Your NHS was created when we collaborated with the Gate Films on an NHS themed One Minute Brief and it reached well over half a million people on Twitter and Facebook in it’s first day. We ran a competition asking people to send in their film ideas to show what the NHS means to them in uncertain times. The winning idea was created by @StephenHunter21 and featured an emotive concept based on traditional wedding vows.

As part of the ‘vows’ theme, we asked NHS staff and the general public to send pictures of themselves holding up a sign saying ‘I DO’ for #LoveYourNHS.  We receive a huge amount of pictures from people, including Michael Sheen, Chris Evans, Piers Morgan, Holly Willoughby, Luke Shaw & Jessie Ware along with mass support from the public.

Off the back of this, we created a @LoveYourNHS account on Twitter & Facebook which, along with @OneMinuteBriefs created content and gave the #NHS4XmasNo1 a huge push socially by reaching millions of people without any budget. This helped the campaign reach celebrities and encourage other people to get involved. Once the race began on the 18th December, it was clear that we were in a very close battle with Justin Bieber after overtaking One Direction and the X-Factor winner Louisa in the live chart. We were neck and neck all week but Bieber opened up a lead which we closed the next day after appearing on the Chris Evans Radio Show. After this we spent many hours at the top of the iTunes and Amazon chart which shows that we had overtaken Bieber in the race. Justin Bieber then showed his support for our campaign via Twitter which raised awareness of the NHS across the world as we hit SKY and BBC News.

And… we did it. On Christmas Day the official charts were announced. We were the official Xmas Number 1 2015 and saw our music video before the Queen’s speech. Surreal.

#MerryCritmas - A global campaign to kickstart junior creative careers

Christmas is all about giving.
Merry Critmas is a campaign encouraging professional creatives in the advertising and marketing fields to give the gift of a festive portfolio review, or "book crit".
For undiscovered talent trying to break into advertising, it’s a foot in the door.
For established creatives, it’s a nice way of giving something back.

Now in it’s third year, the campaign has gone from strength to strength as Father Critmas has recently produced and starred in his own music video. This was a parody of Slade’s ‘Merry Christmas Everybody’ and was produced by GAS Music with BBC Radio’s Mike Sweeney on vocals. The film featured band Federal Charm and creative students from local universities.

The campaign was also being supported by NABS, Unity Radio, The Drum and pushed further via our very own @OneMinuteBriefs and @AgencyQuotes channels. Alongside ourselves, David Felton, Lizzie Owen and Louise Chorley were the lead elves on the project and over the past few years we have created close to a thousand book crit matches across the world. The campaign has always been led by film and last year’s film, which was also produced by Trunk, was a horror parody of IT movie and in the first year we were a fly on the wall during one of Father Critmas’ infamous book crits. These have helped us get into global creative publications and encourage big names to sign up such as Rory Sutherland of Ogilvy, Victoria Buchanan of Tribal Worldwide, Mike Rigby of RGA New York, Carole Davids of HeyHuman, Shaun McIlrath of Iris Worldwide and many more. We cant wait for Critmas again this year.

#YoungLifeWriters - Bringing the poetry of Emma Sykes to life through spoken word

Spoken-word artist, Emma Sykes, approached us to create a series of films capturing her beautiful poetry and bring it to life after meeting her and her family at a Team High Sheriff event where Emma featured as a fellow ambassador. Using the base location of her parents’ family business, The Haven in Greenfield, we shot Emma’s spoken word performance in a variety of backgrounds mixed with cutaways of the stunning surroundings and wildlife. Music accompanying the footage was performed by Ambiere.

In the latest film, we juxtaposed the beautiful nature shots with industrial shots from the Northern Quarter district of Manchester to give it a different feel and reflect the content of the poem.

This film will be entered into an award to promote Emma’s work and all of the films are to be used as inspiration for another project the family run called https://twitter.com/YoungLifeWriter where 16-25 year olds are encouraged to share their stories and thoughts through their words.

We look forward to doing more of these films in the future!!

#BreatheLife - Campaigning to end loneliness in the elderly

Encouraging young people to ask elders for advice & end loneliness

Loneliness is one of the greatest causes of death in older people. In the UK alone, a fifth of older people feel lonely ALL the time. We wanted to help change that and worked with The Gate Films to develop a campaign through kindness.org. This involved us creating a film with the concept coming out of one of our One Minute Briefs social campaigns based on the silence older people hear every day with no-one to talk to.

We developed a system involving simple email request for wise advice, to help restore feelings of self worth in older people and helped younger people gain valuable insight in the process. We found five brilliant older people from Cheshire in the UK. Together they had over 250 years of wisdom to offer. For 30 days, they were available to offer their thoughts questions younger people may have.

The campaign inspired lots more people to get involved as many comments and questions were sent in and responded to. This has also sparked conversation online with people pledging to devote their time to others on an ongoing basis. We are very proud to have been involved in this great initiative and see the difference it has made to the lives of others.

#StopCyberBullyingDay - Spreading Cybersmile's message across the world

Working with our friends at Cybersmile, we created & starred in a video with Trunk containing messages of support for #STOPCYBERBULLYINGDAY from celebrities across the world.

Several edits of the film were produced to be optimised for the influencers’ social feeds. Rather than them sharing the video from our feed, we sent the film directly to them to upload on their own channels, resulting in much more engagement with hundreds of thousands of views overall. To make the campaign even stronger, we ran a One Minute Brief to coincide with the trending hashtag and create lots of shareable content to spark conversation around cyber-bullying on the day. This was then used in articles and blogs to amplify the campaign further.