#OMBmeet Soho Friday 13/11/15

#OMBmeet Soho Friday 13/11/15

After the brilliant success of #OMBLIVE 2 in Manchester on October 23rd, it's time to have a mini OMB meet-up in London.

I will be holding a few meet-ups in various places in the lead up to #OMBLIVE 3 next year so come and say hello.

For this Friday's OMBmeet, we'll be meeting at The Crown and Two Chairmen pub in Soho at 7-30pm on 13/11/15. Come down for a beer or 7 and some One Minute Briefs. There's already a few OMBLES coming down and the more the merrier!!

E-mail me at interest@bankofcreativity.co.uk to let me know you'll be there as I may need to book an OMB table.

Cheers,
Nick

One Minute Brief of the Day: Campaign to promote the happiness people get from helping out at a local sports club.

One Minute Brief of the Day:

Campaign to promote the happiness people get from helping out at a local sports club.




Today we've got an amazing opportunity to collaborate with Join In UK for a fantastic cause. Don't miss out on this one! There's also a brilliant prize to be won so it's well worth getting involved.

We're looking for posters, scripts, scribbles and 'most importantly' a branding device that could become the 'Red Nose' of sport volunteering.

Tweet us at @OneMinuteBriefs & @JoininUK with your ideas!

Prize: £200 Amazon Vouchers

See below for more info on what's needed.

WHO: The audience is adults involved in sport at any level. 

WHAT: A simple, selfie-friendly, branding device to symbolise the happiness and wellbeing benefits of helping out at your local sports club.

HOW: Sports people will do, buy, photograph and post this action to show appreciation for those who already give their time and encourage more to do so. The Paddy Power Rainbow laces campaign is a good example. We want something that could, ideally work with a retail partner (supermarket, sports stores). 

Join In’s pioneering research shows volunteering in sport makes you happier.

"In October 2014, Join In presented pioneering research into volunteering in sport and it’s immense value to the economy. The value comes from the fact that volunteering in sport makes you happier and healthier. One volunteer also creates the capacity for 8.5 people to play sport, with all the health, wellbeing and productivity benefits that result. 

BBC Sports Personality of The Year

Building on the original research, Join In ran the #BigThankYou to volunteers in sport with BBC Sports Personality of the Year 2014. This campaign trended globally on Twitter, beating the X Factor final. 

This year, Join In and Get Inspired have built the #BigThankYou into the #BigHelpOut, with a target of 10,000 new volunteers into community sport. We launched on the 7th July with Eddie Izzard and Dame Tanni Grey-Thompson on BBC Breakfast and The One Show. So again at BBC Sports Personality in December 2015, Join In will have access to loads of sports stars on the red carpet... 

Can we get some of the talent to do, say or wear something symbolic of our campaign around happiness and wellbeing through helping out? Could we make 2016 'The Year of Happiness Through Helping Out in Sport'...?

One Minute Brief of the Day: Advertise @VapoMoWax Menthol Moustache Wax to raise money for #Movember

One Minute Brief of the Day:

Advertise @VapoMoWax Menthol Moustache Wax to raise money for #Movember

We love self-initiated projects and we love this product created by one of the OMBLES Ant Jackson and her creative partner A fun idea with a good cause in mind. Get involved!

Remember to tweet your ads to us with your Twitter handles on them to @OneMinuteBriefs & @VapoMoWax with hashtags #Movember #VapoMo

About the project: 

Because only one of us in our creative team can grow a beard, we invented a product to raise money for Money for Movember. It combines the grooming benefits of a standard moustache wax, with the alleviating benefits of a menthol vapour rub, and it’s called VapoMo. We're selling 100 jars on IndieGoGo to raise as much money as possible for the Movember Foundation.

IndieGoGo: http://igg.me/at/vapomowax/x/12539115

Prizes: One handcrafted tub of VapoMo, great for yourself or to give as a gift. And, a drink on us next time you're in London. 

One Minute Brief of the Day: Campaign to encourage people to plant more trees for #DoItDay #TreesForTrees

One Minute Brief of the Day:

Campaign to encourage people to plant more trees for #DoItDay #TreesForTrees

Today we've got the chance to be part of #DoItDay and make a difference for the #treesfortrees initiative.

We're looking for ideas that can be posters, ambient, film or anything else you think of to encourage people to plant more trees. Remember to use the hashtags #DoitDay #treesfortrees and tweet to @oneminutebriefs @thedrum @drumdoitday @The_HOEF @DennisUK

See below for more info on the campaign:

http://www.thedrum.com/news/2015/10/29/dennis-publishing-preps-treesfortrees-cinema-push-ahead-drums-do-it-day

There is a great prize for the winner too so get involved!!!

One Minute Brief of the Day: Campaign to #SaveOurNHS with @TheGateFilms

One Minute Brief of the Day:

Campaign to #SaveOurNHS with @TheGateFilms

Today, we have got the amazing opportunity to collaborate with our friends and award-winning production company, The Gate Films. Not only that, we're calling on all you creatives to share your ideas for an amazing cause. We want you to help #SaveOurNHS.

So, whether it’s a scribble, a storyboard, a sentence, sketch or poster… The Gate Films are looking for your ideas to help #SaveOurNHS

And… they’ll be turning the best idea into reality… they'll take that idea and work with you to turn it into a film. This is an opportunity that is not to be missed!

Remember to tweet your ideas to @TheGateFilms & @OneMinuteBriefs with the hashtag #SaveOurNHS. You could also mention @NHSEngland, @Jeremy_Hunt or even @David_Cameron. The more shares the better!

Prizes: 
1. Have your idea turned into a film shot and directed by The Gate Films.
2. OMB T-Shirt
3. Copy of the OMBook

See below for more info and video:

The Gate’s CEO, Simon Lewis

“There is a strong belief between many doctors and staff working in the NHS, that it’s on it’s last legs. This is due to the chronic underfunding that is decimating it to the point where it cannot survive, which means there is a real risk of it being replaced by a system that isn’t ‘free at the point of access’.

The trouble is… the people who see this most, the people who work within the NHS, are too busy, too tired, too stretched, to effectively create a campaign to let us know what’s really going on. And why should they?

It’s our NHS, it serves us, so surely it should be us who save it?... If we want to.

As the most respected advertising industry in the world, surely we can generate enough noise to make a difference… If we want to.”

Please join us in our mission to create something special… let’s #SaveOurNHS

One Minute Brief of the Day: Advertise @AutoExpress

One Minute Brief of the Day: Advertise @AutoExpress

Today we've got an amazing opportunity to collaborate with the UK’s biggest-selling car magazine. As well as this, there is a brilliant prize to be won worth £200!!!

We are looking for ideas that promote the three ways to access Auto Express car content 

– magazine, website and app

Remember to include @AutoExpress & @OneMinuteBriefs in your ads along with the hashtags #Mio & #MiVue for the chance to win.

Prize: MiTAC Mio MiVue 600 In car Dash Cam & 1 year's magazine subscription

Perfect to use yourself or to give as a great gift, the Mio MiVue 658 Touch Super HD DashCam is stylish, lightweight and perfect for recording any journey! This handy piece of technology will capture the moment of an impact so can provide proof before, during and after an accident. Its extreme HD 2304 pixel camera will ensure you can provide evidence for any claim, helping to protect your no claims bonus. Its integrated GPS will track your speed, longitude, latitude and also has safety camera data with monthly updates! Pics below.

Background: 

Auto Express is the UK’s biggest-selling car magazine, bringing users the latest car news and reviews, in-depth group tests, features and consumer advice. Auto Express content is available through the print magazine published every Wednesday, on our industry leading website and via the new free mobile app, which is published on a Monday and updated daily through the week. We’d like to highlight the benefits of these three key ways of consuming Auto Express words, pictures and videos, specifically targeting buyers of new and used cars.

Links

Auto Express: http://www.autoexpress.co.uk/
Auto Express Facebook: https://www.facebook.com/AutoExpress
Auto Express Twitter: https://twitter.com/@autoexpress
Auto Express App:
iOS: https://itunes.apple.com/gb/app/auto-express/id577042528?mt=8
Android: https://play.google.com/store/apps/details?id=air.com.pixelmags.reader.managed.android_amazon.dennis_auto_express
Kindle: http://www.amazon.co.uk/Auto-Express-Magazine-Kindle-Tablet/dp/B009D82YS6/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1439888329&sr=1-1&keywords=auto+express
Auto Express magazine subscription: http://subscribe.autoexpress.co.uk/

One Minute Brief of the Day: Create an ad for a campaign to improve road safety for motorcyclists, in association with Carole Nash

One Minute Brief of the Day:

Create an ad for a campaign to improve road safety for motorcyclists, in association with Carole Nash

Today we've got a fantastic opportunity to work with a brilliant brand to raise awareness of road users that don't quite get the same press as their pedal counterparts. We're looking forward to seeing how everyone approaches the brief, which is completely open to interpretation!!

Brief:

Create an ad for a campaign to improve road safety for motorcyclists, in association with Carole Nash

Prize:

The winning entry will receive a £100 Amazon voucher!!

Please include the Carole Nash logo and include your twitter handle on your images.

Remember to include @insidebikes and @OneMinuteBriefs in your tweets.

About Carole Nash:

Carole Nash is celebrating its 30^th birthday this year, and is both a leading and pioneering motorcycle insurance specialist providing cover for around 240,000 motorcycles and scooters.

http://www.carolenash.com/

One Minute Brief of the Day: Advertise @TheGrubbHub

One Minute Brief of the Day:
Advertise @TheGrubbHub

Today we've got a great brief for the chance to win £50 Amazon vouchers with your one minute idea!!
My good friend Carlo, who lives in Perth, Australia, has set up a great new business called the Grubb Hub and I thought it would make for a brilliant OMB to help them create some cool content and make some noise on their brand new Twitter. Remember to follow and tweet to @TheGrubbHub and @OneMinuteBriefs. Links and info below. Get involved!! See links and copy below for more info:


Website: www.thegrubbhub.com.au
Facebook: /thegrubbhub
Instagram: thegrubbhub
Twitter: @thegrubbhub


About:We are a 'healthy' online lunch delivery service aimed at office workers who are time poor and have very little alternative options for lunch. Our specific target audience at the minute is an area called Osborne Park, and more specifically the Herdsman Business park located within Osborne park. It's a densely populated semi-industrial area with loads of offices and very little choice for decent food.


How it works:
People go on our website, pick what they want for lunch, pay online with PayPal or credit card and we deliver it to their office reception, then send them an email letting them know it has arrived. From their point of view, it's a seamless service. Any order placed before 11am that day has a guarantee of delivery by 12pm (just in time for most lunches) and after that point we operate an on demand service up until 2pm which normally has a waiting time of around 5 - 15 minutes. There is no minimum order and no delivery fee. We are better than Uber ;)


All our food is made by a trained chef. Food types are mainly salads, sandwiches, wraps, raw slices, cold pressed juices and iced coffee.

One Minute Brief of the Day: Campaign to #VoteAndyCIPR

One Minute Brief of the Day:
Campaign to #VoteAndyCIPR

Today we've got an exciting opportunity to get involved in an election campaign! Our friend Andy Green is standing for President of the Chartered Institute of Public Relations (CIPR) - http://www.andygreencreativity.com/2015/09/why-im-standing-for-president-of-the-chartered-institute-of-public-relations/

We're looking to raise awareness and support Andy in his quest to transform the PR industry. The winner will receive £50 Amazon vouchers too! Remember to include @andygreencre8iv and @oneminutebriefs in your tweets with the hashtags #VoteAndyCIPR & #NewSchoolPR

A typical definition OMB have found for Public Relations (PR) is:

the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.

Andy is standing on a platform of #NewSchoolPR as he believes the PR industry needs a revolution, to change things where you deliver things by:

·        listening,

·        being honest

·        and earning trust

in order to

·        create better relationships,

·        build Brand reputation

·        and achieve social influence.

See his pledges below.

The election campaign is now underway - http://www.cipr.co.uk/content/about-us/cipr-elections/2015

One Minute Brief of the Day: Advertise @BigBrandIdeas

One Minute Brief of the Day:
Advertise @BigBrandIdeas

Today's brief is in collaboration with our friends and #OMBLIVE sponsors Big Brand Ideas. As you may know, I (Nick) started working with 'BBI' in July as Creative Director but the connections don’t end there as BBI’s Digital Innovation Manager, Adam Britton, will be hosting the #OMBLIVE event as he did last year.

For today's winner BBI have put together the 'Ultimate Creative Hamper' stuffed with goodies worth over £100. Remember to include @oneminutebriefs and @bigbrandideas in your tweets for the chance to win. 

See info and links below.

Big Brand Ideas are a full service digital agency located in Macclesfield town centre. Their Managing Director Jon Butler founded the business 4 years ago after many years working client side and the agency has grown year on year, resulting in a recent move into brand new, much larger offices. 

Along with moving earlier this month, BBI have recently re-branded and launched their new website. Their services include Search Marketing, Web Design & Development, Bespoke Games, Lead Generation, Graphic Design, Video Production and Branding. They have some very exciting and experienced talent on offer and are collaborating with agencies and brands worldwide.

Find out more about BBI here:

Website: www.bigbrandideas.co.uk

Blog: www.bigbrandideas.co.uk/the-hub

Twitter: @bigbrandideas

Instagram: @bigbrandideas

Facebook: www.facebook.com/BigBrandIdeas

One Minute Brief of the Day: Advertise #DMSRefresh

One Minute Brief of the Day:

Advertise #DMSRefresh

Today we are able to give away a brilliant prize for a great brief! Get involved and remember to include @DMSLDN and @OneMinuteBriefs in your tweets.

Refresh is a one-day pop-up conference from the team behind the Digital Marketing Show. Taking place on 30^th September at the Odeon - Swiss Cottage, London, Refresh provides visitors with actionable advice and inspiration on all aspects of digital marketing. 

The line-up of expert industry speakers include digital gurus from JUST EAT, ITV and Powwownow. 

Tickets are only £299, and can be purchased at refresh.digitalmarketingshow.co.uk. 

Digital Marketing Show Refresh is suitable for marketers with little or no exposure to online marketing channels, alongside professionals who want to hone their digital skills. Attendees will be provided with dynamic solutions to help leverage their digital marketing skills, including premium seminar sessions on the hot topics of 2015 such as; mobile, social media in the B2B space and understanding your data.

http://refresh.digitalmarketingshow.co.uk/index.php

https://twitter.com/DMSLDN

The winner will receive a free ticket to Refresh – worth £299.

One Minute Brief of the Day: Advertise the @OneMinuteBriefs Book

One Minute Brief of the Day:
Advertise the @OneMinuteBriefs Book

Today marks the official launch of our new book!! Grab your copy here: http://www.lulu.com/shop/nick-entwistle/one-minute-briefs-ombook/paperback/product-22327680.html Remember to take a selfie with it when you get it using the hashtag #OMBook

To celebrate, we'll be giving away a signed copy or two to the winner/s of today's brief. And, if you've already ordered yours, we'll give you an OMB tee-shirt or another special OMB prize.

Tweet us your ad entries & we'll feature them at our upcoming event. Remember to put your twitter handles on your ads and tweet to @OneMinuteBriefs with the hashtag #OMBook. Try to include the link http://www.lulu.com/shop/nick-entwistle/one-minute-briefs-ombook/paperback/product-22327680.html in your tweets.

See below for more info:

The time has come for us to publish our very first book!

If you don’t already know about OMB, this is how it works:

One Rule. One Minute. Create an ad.

Yes, it really is that simple.

And, as we approach 10,000 Twitter followers, we’ve decided to create this book as a celebration of the brilliant creative community that has been built in the last couple of years via @OneMinuteBriefs.

In the book you’ll find amazing ideas, testimonials and more from OMB and our fantastic followers, otherwise known as the OMBLES.

One Minute Briefs promotes brands and causes via social media by challenging their 9600+ followers on Twitter to respond to a brief in One Minute and reward the best ideas with prizes. When their followers publish their ideas, they are shared by OMB and their followers, which creates a snowball effect generating hundreds of thousands of mentions per day which is all positive advertising content. This enables brands/charities to engage with a large audience very quickly and cost effectively. It is also a great tool for educational workshops, talks, events and is a popular social network for the creative industry.

We’re hosting an event too. Grab your tickets fast as they are nearly sold out.

http://www.eventbrite.co.uk/e/one-minute-briefs-live-2-tickets-15386449284

Twitter:

@OneMinuteBriefs

Website:

oneminutebriefs.co.uk

One Minute Brief of the Day: Campaign against the Virgin Trains railcard policy change.

One Minute Brief of the Day:

Campaign against the Virgin Trains railcard policy change. 

Today we've got an interesting brief with some great prizes on offer. After reading the open letter by @hannahwrote last week, we have decided to run a brief to show our support. 

You can see the letter below. 

Remember to sign the petition and include a link to it in your ads/tweets here: bit.ly/virginrailcard

Background

On 6 September, Virgin Trains will scrap their off-peak prices for peak-time trains discount for railcard holders. For many, their commute will triple in price with just two weeks’ notice.

The deal has existed for years with no indication it could be revoked. Many have made big life decisions based on the price of travel with their railcards.

People affected include students, interns and graduates with a 16-25 railcard. But disabled people and over-60s will also have to reconsider their work and home-lives.

The policy change means people on a junior salary (or even no salary if they’re doing placements) will find getting to work difficult, or even impossible.

Prizes

£50 Amazon voucher

An hour’s book crit with Alistair Ross, Creative Partner at The Gate London.

Team McDonald's

Team McDonald's

As I'm sure you will have noticed, due to the mass coverage and social trending, Burger King this week made a proposal to McDonald's for 'World Peace Day'. You can read the proposal below and McDonald's' response to it, which has come in for a lot of criticism. Criticism that I believe is unfair.

Burger King were very naughty in the way they went about this. It was a genius tactic because, whatever response they got, they were always going to look good. And, if McDonald's didn't want to take part they would look bad. By publicly suggesting it, they were always going to get huge PR and back McDonald's into a corner. Therefore, I feel it was a bullying tactic that has made McDonald's look silly and encouraged people to send them abuse just because they didn't want to take part in their 'see-through' PR stunt disguised as a truce for World Peace Day.

In the McDonald's response, they say 'A simple phone call will do next time'.
Obviously this was a dig at Burger King, and rightly so. It could have been a great campaign and as McDonald's suggest, they could have collaborated on a meaningful global effort. Not just a pop-up shop in the middle of nowhere.

McDonald's also mention that there is simply a friendly business competition between the two, yet by doing this Burger King have brought to light a seemingly bitter rivalry in which they need to make peace.

In the response, McDonald's did commit to raising awareness. Not only that, they committed to doing something much bigger than what was suggested by Burger King. They should be commended for that and not abused.

Burger King haven't made peace. By going about things in this way, they've only made the rivalry fiercer. And, at the same time, given loads of free exposure to McDonald's.

In my personal opinion, McDonald's have come out of this better.

Anyway, I'm off for a Big Mac.

Peace.

One Minute Brief of the Day: Advertise the Return of #OMBLIVE2

One Minute Brief of the Day: 
Advertise the Return of #OMBLIVE2

Deja vu anyone? Me too. 
Unfortunately #OMBLIVE2 had to be postponed due to my untimely heart attack during a tournament playing for OMB F.C!! on Friday the 13th February.

Since then I've been recovering but feel the time was right to reschedule. So on Friday 23rd October, #OMBLIVE2 (TAKE 2) will be happening!

A lot of tickets have gone already but we want to see as many of you there as possible so make sure you get your tickets quick! http://www.eventbrite.co.uk/e/one-minute-briefs-live-2-tickets-15386449284 Don't miss out!

BRIEF: Advertise the Return of #OMBLIVE2
Remember to include your Twitter handle, @OneMinuteBriefs and sponsors @BigBrandIdeas in your tweets. Include the event link in your tweets if you can too!

PRIZE: Today's brief is a fun one to advertise the event, so we're giving away two tickets to today's winner. If you've already got tickets, don't worry, you'll win OMB T-shirts or bring along your friends!

Info about the event and ticket form below: 

OMBLIVE2 HAS ARRIVED!

sponsored by BIG BRAND IDEAS

OMBLIVE IS BACK AFTER LAST YEAR'S BRILLIANT EVENT WHICH YOU CAN SEE HERE: https://www.youtube.com/watch?v=42pWkAnH6eU

OMB LIVE #2

@

TWENTY TWENTY TWO

20 Dale St, Manchester, M1 1EZ

23/10/2015 19:00pm

Free JagerOMB with every ticket.

We are One Minute Briefs... so, of course, the theme is all about One Minute.

Here are a few things that will be happening on the night.

- One Minute Briefs Workshops/Battles/Challenges

- One Minute Briefs Gallery 

- One Minute Briefs Awards

- Guest Exhibits & Appearances

- Talk by creator of OMB - Nick Entwistle 

- One Minute Talks by a selection of OMBLES and members of the creative industry

- One Minute Speed Dating (networking)*

- One Minute Talent Show

- One Minute Video Links

- One Minute Briefs Tournament

- Live OMB Twitter Wall

- DJ

- Private Bar - aka lots of JagerOMBs

- Prizes to be won on the night

If you have any questions please get in touch at interest@bankofcreativity.co.uk

Powered by Eventbrite

One Minute Brief of the Day: Advertise the #AgencyQuotesBook

One Minute Brief of the Day:

Advertise the #AgencyQuotesBook

As well as running One Minute Briefs, I also co-run Agency Quotes and myself & Vikki Ross are delighted to announce that we are launching the first ever @AgencyQuotes book and we're giving a copy away to the winner of today's brief! All you've got to do is create a one minute ad to advertise the book. Remember to include @AgencyQuotes @OneMinuteBriefs and #AgencyQuotesBook in your tweets!

About:

As well as running @OneMinuteBriefs, I also run @AgencyQuotes with Vikki Ross (@VikkiRossWrites), and we just launched the first ever @AgencyQuotes book! To celebrate, we're giving a copy away to the winner of today's brief. Just create an ad to promote the book in one minute and tweet your entry to @OneMinuteBriefs and @AgencyQuotes using the #AgencyQuotesBook hashtag.

Can't wait to see if you're a winner? Get your @AgencyQuotes book here and tweet us a photo when it arrives!

http://www.lulu.com/shop/nick-entwistle-and-vikki-ross/agency-quotes/paperback/product-22297315.html

Other Links:

https://twitter.com/AgencyQuotes

https://agencyquotes.rapanuistore.com

One Minute Brief of the Day: Advertise #InvisiblePaint

One Minute Brief of the Day: 

Advertise #InvisiblePaint

Today we've got a great collaborative brief with a brilliant prize. The brief is a bit of a different one so have fun with it and get involved! Remember to include @OneMinuteBriefs @TheDrumCon and @TheDrum in your tweets.

About:

We’ve all been in that meeting; the brainstorm, the thought shower or whatever PG name the creative process now needs to be called where ideas from all extremes are flung onto the table like packets of sweets. There are ideas that could work at a push and there are those that are damn right ridiculous. Our brief is to sell us an idea that could never work. Could you sell us invisible paint? 

Show us your inner Del Boy. Make sure that you include the Content Awards logo.

Prize:

- A FREE entry into the Drum Content Awards for you/your agency.

-All the best entries will be retweeted by the account with a summary of the best being featured on The Drum. 

Social/Web Links:

Twitter - https://twitter.com/TheDrumCon

Website - http://www.thedrumcontentawards.com/

One Minute Brief of the Day: Create ads to launch the hottest hot sauce ever to sail the seven seas - The Weeping Seaman.

One Minute Brief of the Day:
Create ads to launch the hottest hot sauce ever to sail the seven seas - The Weeping Seaman.



Today we've got an interesting brief in collaboration, with our friends up in Edinburgh, on a great new product which you can also win as a prize along with a t-shirt, a box of craft beer and have your winning idea mentioned on both The Leith blog and the Fishermen's Mission blog.

Remember to tweet your ads to @weepingseaman @OneMinuteBriefs @TheLeith #WeepingSeaman

About:

Looking for a hot sauce to really judder your rudder?

Well down periscope sailor.

The Leith Agency have cast their nets across the seven seas to find one of the hottest chillies in the world, the Trinidad Scorpion, for The Weeping Seaman.
It's a sauce hot enough to make even the hardiest seadog howl like a puppy.

But it's not all tears 'cos profits from The Weeping Seaman go to The Fishermen's Mission.Let's see if you've got the buoys for it.

http://leith.co.uk/the-weeping-seaman-a-hot-sauce-to-really-judder-your-rudder/Good luck with it. Looking forward to seeing the ideas!

One Minute Brief of the Day: Advertise JCB

One Minute Brief of the Day:

Advertise JCB

Today we've got an exciting opportunity to collaborate on a brief with the brilliant brand, JCB. With a great prize available, make sure you get involved! Remember to tweet your ads to @JCBMachines and @OneMinuteBriefs with the hashtag #JCB

Brief: Advertise JCB
This ad could be at a brand level, for a machine range, or for a particular product...and there's plenty to choose from! Their range consists of over 300 machines in the construction, agricultural, industrial and power generation sectors. For more information visit www.jcb.com. 
FB: JCB https://www.facebook.com/JCB 
Twitter: @jcbmachines https://twitter.com/JCBmachines 
LinkedIn: https://www.linkedin.com/company/jcb?trk=biz-brand-tree-co-logo 
Instagram: @jcbmachines 

PRIZE:
JCB is offering over £140 worth of phone accessories from their new range. Perfect for yourself or to give as gifts! 
1 x Bluetooth speaker
1 x Powerbank
1 x Dual car charger or car charger
1 x Case for those with an iPhone 6, 6 plus or Galaxy S6
1 x Screen protector for iPhone 6, 6 plus or Galaxy S6
Pic below. 

"Don’t worry if you don’t win! All items are available to buy online here: http://www.jcbshop.com 

Good luck! We're looking forward to seeing the ideas!

OMBNews

UK Agency Awards Shortlist:

Delighted to share the news that we have been shortlisted for Best Content Marketing and Best Social Media Campaign in the UK Agency Awards. Looking forward to the awards evening on September 10th at the Emirates Stadium

OMB FANTASY LEAGUE:

Congratulations to Phil Waddicor on winning our Sky Sports Fantasy Football League this year!!

NOMB,NOMB:

This fantastic ad was created by @Matthew__Wyatt to represent the 8 nominations that our followers received for the Chip Shop Awards. It just goes to show that OMB ads are real work and can be rewarded. Well done to @Chorles for winning a Chip! It was great to go down to Camden to show my support and was even better when my family and the OMBLES were together for a few beers beforehand as you can see in the pics below.

OMB Finalists in MPA Football Challenge:

In our very first OMB F.C. football tournament we played some great football on our way to the final and beat some great agencies in the process. Thanks to all the players for a great effort. See Max below modelling the OMB tee and runners-up medal! Unfortunately, I think I put a bit too much effort in and had a heart attack! Unlucky Friday the 13th for me! I wrote a blog about it here: http://creative-account.blogspot.co.uk/2015/05/what-it-feels-like-tohave-heart-attack.html

OMB Pitch UK Finalists:

Out of over 1000 entries we made it to the final 30 of The Pitch UK. Considering all of the fantastic businesses we were up against during the process of pitches and presentations in Manchester and Bristol, it is a great achievement and we are really pleased to have made it so far. Hopefully, we'll go one better next year.

OZ OMBLE:

One of our first ever followers and OMB legend was over from Australia in June and it was great to finally meet him over a beer at #CopywritersUnite. Great to see people meeting from all over the world as a result of One Minute Briefs.

Fave Tweets & Comments:

Every now and again, I save some of the amazing tweets and comments we receive from people we collaborate with and our followers. Here are of few of them...

Credit to the OMBLES:

Check out these ads that went viral after being sent from the mighty accounts of these big brands and check who had the ideas first. OMB allows us to do response advertising and the ideas being shared deserve a lot of credit. Imitation is the sincerest form of flattery too.

OMBattles:

Great to see OMB being used to it's full potential. Dan Scott battling in One Minute here to get himself into the School of Communication Arts. Very impressed with the pro-active attitude and want to see more students doing things like this.

Are you #BeachBodyReady?

Getting involved each day will earn it's rewards, not only in prizes but in exposure of your work to a wider audience and if organisations like The Drum pick it up then you're on to a winner. This fantastic ad by the @mac_daddies got the recognition it deserved.

Fresh Awards

With the hard work being put in and the brilliant community being built on Twitter, I'm always pleased when it receives recognition. We won a few awards for One Minute Briefs on the night and it was a brilliant event as ever. It doesn't just go to us either, this is for everyone who gets involved each day.

OMBmeet Birmingham:

Look how pretty we all are. Another great turn out for our Twitter meet-ups and I love this pic of the ones that were still left at the end of the night. Maybe that shows with the questionable poses! Not long before Trev fell in the canal. Can't wait til the next meet.

Meeting Theo Paphitis:

As we were chosen by Theo Paphitis as one of his #SBS winners, we were invited to a special event in Birmingham where the winners were awarded and got to see some very inspiring talks by successful entrepreneurs. I took along one of our loyal followers @katesteeth, who, unfortunately, fell asleep during photographs haha!

Filming for a Beautiful Constraint:

Thanks to @SSPTweeting for filming a video of me for A Beautiful Constraint. After a great social collab I answered some of their questions on social media and One Minute Briefs. You can see the video here: https://www.youtube.com/watch?v=tBzRVc40mVQ

OMBmeet Edinburgh:

As I freelance and travel around the UK I'm organising more and more meet-ups for followers of OMB. It's great to get people together in real life and meet the friends and contacts we've made online. Lots of people are now in a jobs and have found new opportunities from getting involved and it's a big part of One Minute Briefs. This particular one was in Scotland and we had a great turn-out!

OMB hits China:

Not content with being our star striker for OMB F.C., Max Gordon has been reppin' OMB in China!! Here he is at the Great Wall. Great pic!

Illustration:

Want Some Studio sent me this great illustration after asking me for my advice on social media at a recent OMB meet-up in Edinburgh. My advice was 'Share shit' and I was really pleased to receive this drawing. Love it.

D&AD New Blood 2015:

It was always going to be difficult to top the stands we've run at the past 2 D&AD New Blood exhibitions but we were busier than ever! In sweltering heat at Old Spitalfields and with the help of Aga, we filled the walls with ideas and met some amazing creative talent. Let's hope we'll be there again next year!

OMBMascot:

For something so fast-paced you'd think we'd have a hare as a mascot, but no...our official mascot is Blue the tortoise! He helps me to judge the winners each day as you can see below so make sure your ideas are appealing to tortoises too!

Anti-Fur Campaign:

We were approached by Peta UK who support the ethical treatment of animals. They proposed that we use the One Minute Briefs platform to Campaign against wearing Fur and the response was amazing. We were featured on all sorts of blogs and on the Peta site and Facebook. We enjoy putting OMB to good use for causes like this so if any of you have any ideas on future briefs then please let us know.

The Best Job in the World:

The recruitment company Orchard got in touch with us about working together on a brief and it was an unusual one as our followers had to make up the brief as it was to advertise the best job in the world. It was a fantastic experiment and a good opportunity to make a good connection with Orchard.

Manchester Talent Day:

We attended the Manchester Talent Day and held workshops throughout the day. It was great to help out some of the students and meet some of the local industry talent. We were also able to network and plan some future Manchester based collaborations to help nurture young talent. Great stuff!

Fresh Awards Collaboration:

The Fresh Awards are now collaborating with us on an OMB every month up until their awards. We appreciate how they are working with us to create brilliant competitions that offer people the chance to win free Fresh Award entries and Ad Pads. We have a good relationship with the Fresh Team and look forward to the next brief!

Campaign for sponsors of Winter Olympics to support LGBT rights:

Recently we collaborated with The Drum and Chip Shop Awards for our OMB of the Day and  the OMBLES responded fantastically with hundreds of entries. The ads created were featured across the world and we even featured in the New York Times. The winner was Carolyn Lonsdale with her brilliant Visa advert. The Drum and Chip Shop were that pleased with the results that off the back of this successful campaign they created their own version of OMB and even called it 'Tight Briefs'!! 

OMB Dictionary: 

The OMB has become such a tight community that we have all started to speak our own language and now @Dr_Draper has written an OMB dictionary for us all to use. We love it and can't wait until some of the words make it into the Oxford Dictionary.

Cedar Mount High School Talk: 

We had the privilege of meeting some very respectful and talented children at a high school in Gorton Manchester. We did a talk about One Minute Briefs and the vast opportunities available in the creative industries. They gained a lot from the experience and we did a Live One Minute Brief at the end of the talk to advertise sausages. You can guess some of the results. They featured us in a nice article in their newsletter.

OMB inspired Christmas presents:
We had this fantastic image sent to us from @PWCFreelance of gifts inspired by OMB that were given to him by his daughter. What a brilliant idea. It's the thought that counts as we all know! Love it!

Manchester Twestival:
We were invited to be a part of the Manchester Twestival this year and it was a top event. Our stand was a big success and the level of interaction was brilliant. The live tweet wall was full of OMB which is what we like to see. Great to see the quality of live One Minute Briefs after a few pints. Was also great to see some of our followers taking over the stand for us when we were chatting to people. Got to meet a lot of followers from Twitter so it was a good night all round. It inspired us to create a devoted OMB event. Watch this space!

Promax UK Event:
Recently we were invited to be part of the fantastic Promax UK event. This took place in Kensington and we were honoured to be part of a line-up that included industry legends Tony Kaye and Sir John Hegarty. Our talk went really well and the workshop we ran all day was a big success. Hopefully we will be invited back to do it again. Because the afterparty was quality! ;)

Freshtival Window Display:
As part of the Freshtival event, we were invited to take over a shop window in the Lowry Outlet Mall alongside other agencies such as McCann Birmingham, BJL and BIG Communications. We ended up receiving award for it from Fresh so it was well worth it. Wanted to keep the mannequins!

Freshtival Talk:
The Fresh Awards invited us to do a talk at their Freshtival event this year and we we happy to be a part of it. We spoke about how OMB works and a few case studies etc and it went really well. Plus, we got to meet a few of our followers for a beer too. Bonus! Thanks to Rob Gorton and Shane Bryan for helping us with our talk.

Borderline Genius:
We collaborated with our friends 'The Ad Pad' as we put a brief out to create their ad to go into Campaign Magazine. Gareth Alvarez came up with a fantastic line and had his work published. It is great to be able to provide a platform for people to be able to build their portfolio and encourage live work being published where possible. Below are the Ad Pad prizes being sent across the world!

Advark Magazine:
We had a great piece written about us by Advark Magazine recently. We also set a brief to their readers to win a prize. Read the article here: http://issuu.com/advarkmagazine/docs/advark_magazine_issue__003

4000 Followers:
Reached the brilliant milestone of 4000 followers recently. But it's not all about quantity. We feel that we have a fantastic Twitter community that is more interactive than anything else we see. That is down to us all working together to try and achieve something great.

Lucozade Brief:

Always nice when brands recognise the good work that OMB produces and an exciting collaboration gave us our second highest amount of entries. Hope you enjoyed your Lucozade prizes and it gave you the energy to do lots more OMBs!

OMB Reg Plate:

Our OMBLES have become such big fans that they have started buying personalised reg plates ;)

MPA Awards Specially Commended:

It was fantastic to have even been nominated for such a brilliant category 'Next Big Thing' so to be the only people to receive a special commendation was amazing. Unfortunately we couldn't attend the event but we received our award. Thanks to everyone who has helped us to achieve it.

NABS Thank You Ad:

NABS asked us to collaborate with them to create a Thank You ad that has just appeared in Campaign and Marketing Magazine. We had a fantastic response and the winner was Robert Gorton. Not many people can say they have had their work published in such high profile mags so this is a great story for OMB and we are pleased to work with such a good cause.

Fave Tweets 2:

We've had lots more stand-out tweets lately. Here are a few more of our faves. Thanks to you all for your kind words.

The Ad Wizard of Oz:

We are lucky enough to have followers all over the world, one of which is Ryan Wallman aka. Dr Draper who wouldn't be able to attend when we have our OMB event soon. But @ryancreatescopy has decided that we should all club together to ship him over! Here is his poster. Just another thing to show how great the OMB community is!

OMB Fantasy Football League:

As if we weren't competitive enough over Twitter, we decided to create an OMB Fantasy Football League off the back of a brief we ran and the response has been fantastic with 32 players so far and some great ads as you can see below! I'm sat in 12 but will be top soon! If you would like to join the league please follow this link: http://fantasy.premierleague.com/my-leagues/401387/join/?autojoin-code=1256340-401387

OMB Enthusiasts:

We were looking over Twitter the other day and were pleasantly surprised by the amount of people who had OMB in their Twitter bios! It's an amazing compliment that One Minute Briefs is important enough to them to mention. Thanks so much! Below are a few examples.

Highly Commended - Next Big Thing - MPA Awards 2013:

On Thursday 12th September 2013 we received a nomination in Rising Star and Highly Commended in the Next Big Thing category at the MPA Awards at Gorton Monastery. Unfortunately, we couldn't be at the event but it looked amazing from the photos. It is brilliant to be recognised for the work we put in on OMBs and, of course, from you our talented OMBLES.
See link here: http://www.mpa.org.uk/53-degrees-of-inspiration-and-mpa-awards/the-winners

Fave Tweets:

We get lots of brilliant tweets mentioning One Minute Briefs so we thought we would pick out a selection of them and feature them. Thanks to everyone who gets involved each day over Twitter.

Test-Tube Burger Adverts:

Another great collaboration with The Drum to create what must be the first adverts for test-tube burgers! We set the brief this week and it was noticed by people across the world. It's great to be able to produce response advertising like this that has never been done before and our followers produced some fantastic ideas which were featured by The Drum, BuzzFeed and FastCoExist who altogether have over 500,000 followers. Great stuff!

MPA Awards Finalists:

Another great bit of news was that we are finalists in the MPA awards for two categories. 'Rising Star' and 'Next Best Thing'. It is amazing to be up against such strong opposition which includes some well established agencies. Again, big credit to our followers and we hope to win it for you all!

FRESH News:

Had an amazing bit of news the other day when we found out that we had been nominated for FRESH Breakthrough. We'd like to thank all of our followers for helping to make this happen. We are actually hosting workshops and a talk at the FRESHtival in September and are taking over a store in the Lowry with OMBs so it would be great if you can attend and with a bit of luck we might even bring home an award!

OMBLES Appreciation:

We like to call our fantastic followers the OMBLES as we have such a great team spirit. Every so often, when we do a brief, a brand picks up on our OMBLES fantastic ideas. In this case, Owen Evans was sent some goodies by Ben and Jerrys in appreciation for his efforts. It goes to show that a great idea is never wasted and best shared. The collaborative community we now have will always try and get each other's work recognised in some sort of way and we love that. Here is a pic of Owen's obvious delight!

D&AD New Blood Stand:

We recently hosted a stand at D&AD New Blood after being asked a while back. We found it to be a great experience as we had a huge amount of interaction on our stand. We literally filled the stand with people's One Minute Briefs. The whole thing was filmed and we are in the process of creating a video to share with you soon. It was good to see education engaging with OMBs and we are working on how to integrate it further as an educational tool. Thanks to everyone who got involved. Below are a few pics of the stand etc.

Chip Shop Awards:

We attended the Chip Shop Awards as guests due to the One Minute Briefs Microchips brief that we ran a little while back. It was a fantastic event at the Ministry of Sound in London and it was great to meet the winner and runners up. Having not attended Chip Shop before it was refreshing to see that the event was as entertaining as the type of work entered. Here we are below with the award and the winner of the OMB Microchip award.

Coincedence or Not?:

Upon Sir Alex Ferguson's retirement, we decided to set a One Minute Brief to advertise the new job. We sent this idea to The Sun Newspaper and the next day it was on the front page! Perhaps it was down to us, or them, but either way a great idea.

Our first Official Enthusiast!:

Always nice to see when people actually class themselves as a @OneMinuteBriefs enthusiast! Cheers Chris Millar!

Brand Flakes:

Brilliant blog post by Brand Flakes here. http://www.brandflakesforbreakfast.com/search?updated-max=2013-04-12T08:10:00-04:00&max-results=10 This has helped push traffic to our site so we appreciate the time in writing the article about us. If anyone else would like to do an article please let us know so we can promote it. Thanks.

Influence and Outreach:

We have been measured on our influence on creativity and outreach for the interaction and creative output we have with our followers. As you can see we are up around the top. This is a fantastic achievement that wouldn't be able to happen without you all. Thank you.

The Denver Egotist:

Brilliant article about us written all the way in Colorado!! Thanks for the mention it is much appreciated. Good to see some new followers from Denver too! Cheers.

Campaign Turkey:

Was great to see Campaign Turkey mentioned us! Good to see we are inspiring people across the world and not just the UK!

Blue Bus Brazil Blog:

Was a nice surprise to see such an influential blog in brazil talking about One Minute Briefs!! We hope they are saying good things as our translating skills aren't the best! Thanks so much for the mention. 

TAXI:

Great blog post written about us by TAXI This has got us talked about in Australia, California, Brazil and Brighton! Thanks so much to all our followers for helping us to make this happen.

Thank you note:

We have just received this brilliant thank you note from Jay Sangha. Great idea that we really appreciate. It's amazing to hear that we are positively affecting the way people work in the advertising industry. Hopefully we can inspire many more people in the future.

Thanks for being involved Jay! Look forward to more of your One Minute Briefs.

AdLand Feature:

Great article written about us by AdLand TV based in Sweden. Much appreciated.

LBi London Talk:

We had the privilege of talking about One Minute Briefs as a new way of pitching at the Art of New Business Event at LBI, London. Thanks to Karla and Sarah for arranging a brilliant event.

The Drum:

We had a successful collaboration with The Drum to create a One Minute Brief competition to advertise 'Britain is Shit'. The partnership went well and we hope to work together on these current affairs briefs much more in future.

Mentions:

We've recently appeared in PR Week, Brand Republic and Campaign. 

Cheers for the mentions guys.

Fanmail!!!:

One of our fans has sent us a brilliant gift. Some One Minute Briefs!

Great Idea. Not worn them yet though. Thank you!

Blog Mentions:

Thank you for all the great mentions on the following blogs and websites. Really appreciate it!

  

Glad to Help:

We were approached for help with naming a new blog. Had a nice little thank you here.

You're welcome. Anytime.