One Minute Brief of the Day: Campaign for @TheWorldVsMS
One Minute Brief of the Day:
Campaign for @TheWorldVsMS
Today we've got an great brief to help raise awareness and come up with ideas for the amazing @TheWorldVsMS campaign. Please get involved whether it's a scribble, poster, film ideas or something else.
We're looking for ideas that advertises the campaign itself and also solutions to the brief on http://www.theworldvsms.com itself. I work at MAGNAFI and we will put some resource behind the winning ideas to help bring them to life too.
MAGNAFI's CEO Simon Lewis is especially keen for all the OMBLES to help us make a difference as his father has MS and knows at close hand the battles he faces each day.
Campaign for @TheWorldVsMS
Today we've got an great brief to help raise awareness and come up with ideas for the amazing @TheWorldVsMS campaign. Please get involved whether it's a scribble, poster, film ideas or something else.
We're looking for ideas that advertises the campaign itself and also solutions to the brief on http://www.theworldvsms.com itself. I work at MAGNAFI and we will put some resource behind the winning ideas to help bring them to life too.
MAGNAFI's CEO Simon Lewis is especially keen for all the OMBLES to help us make a difference as his father has MS and knows at close hand the battles he faces each day.
Please tweet your ideas to @OneMinuteBriefs @TheWorldVsMS @Magnafication
Prizes:
-Copy of the OMB Book or OMB Tee
-Free ticket to #OMBLive3
-Collaborate with MAGNAFI to have your idea made.
About the campaign:
Every day millions of people around the world live with multiple sclerosis (MS). With unpredictable symptoms, day-to-day tasks can be a real struggle – everything the everyday shouldn’t be.
That’s where The World vs.MS comes in. We’re exposing the daily challenges of living with multiple sclerosis, looking for ideas to solve them and developing one winning idea with the help of our partners Entrepreneurial Spark and MS Ireland.
And there’s one vital thing we need. You.
The MS community, teachers, students, designers, entrepreneurs, the world. We need your help. To expose these challenges. To provide ideas for solutions. To take on MS, together.
We’re currently looking for bright ideas to help solve our three chosen challenge briefs… and we want to hear yours.
The World vs.MS is about making a real difference to the lives of those living with multiple sclerosis (MS) and those who support them. By understanding their challenges, connecting people and driving innovation, our mission is to improve their everyday life.
We want to unite the MS community and give them a platform where their voice counts – to be an active movement that is driven by them, to ensure meaningful and relevant outcomes. But to do this, we also need to reach beyond the MS community, inviting collaboration and ideation from experts in a diverse range of fields, with the right skills and experience to help us drive innovation in MS.
In everything we do, we aim to expose the realities of living with MS and strive to empower everyone it affects by innovating for a better future.
http://www.theworldvsms.com
Prizes:
-Copy of the OMB Book or OMB Tee
-Free ticket to #OMBLive3
-Collaborate with MAGNAFI to have your idea made.
About the campaign:
Every day millions of people around the world live with multiple sclerosis (MS). With unpredictable symptoms, day-to-day tasks can be a real struggle – everything the everyday shouldn’t be.
That’s where The World vs.MS comes in. We’re exposing the daily challenges of living with multiple sclerosis, looking for ideas to solve them and developing one winning idea with the help of our partners Entrepreneurial Spark and MS Ireland.
And there’s one vital thing we need. You.
The MS community, teachers, students, designers, entrepreneurs, the world. We need your help. To expose these challenges. To provide ideas for solutions. To take on MS, together.
We’re currently looking for bright ideas to help solve our three chosen challenge briefs… and we want to hear yours.
The World vs.MS is about making a real difference to the lives of those living with multiple sclerosis (MS) and those who support them. By understanding their challenges, connecting people and driving innovation, our mission is to improve their everyday life.
We want to unite the MS community and give them a platform where their voice counts – to be an active movement that is driven by them, to ensure meaningful and relevant outcomes. But to do this, we also need to reach beyond the MS community, inviting collaboration and ideation from experts in a diverse range of fields, with the right skills and experience to help us drive innovation in MS.
In everything we do, we aim to expose the realities of living with MS and strive to empower everyone it affects by innovating for a better future.
http://www.theworldvsms.com
One Minute Brief of the Day: Campaign to raise awareness of @RidefortheChild
One Minute Brief of the Day:
Tweet your entries to @OneMinuteBriefs and @RidefortheChild using the hashtag #rideforthechild and make sure that your name is in the corner of your entry
Prizes:
- Ride for the Child Tee shirt (as modelled by Shane below)
- Copy of the OMB Book.
To find out more about Ride for the Child See below:
Photos
Campaign to raise awareness of @RidefortheChild
Today we have an amazing brief in collaboration with a good friend of mine who is doing something amazing for charity. Shane is cycling from San Fran to New York, 3200 miles in 28 days from the 1st September 2016 and is raising money for children with deafness or cancer. You can donate to the cause here: http://uk.virginmoneygiving.com/fundraiser-web/fundraiser/showFundraiserProfilePage.action?userUrl=rideforthechild
Today we have an amazing brief in collaboration with a good friend of mine who is doing something amazing for charity. Shane is cycling from San Fran to New York, 3200 miles in 28 days from the 1st September 2016 and is raising money for children with deafness or cancer. You can donate to the cause here: http://uk.virginmoneygiving.com/fundraiser-web/fundraiser/showFundraiserProfilePage.action?userUrl=rideforthechild
And, I thought it would be amazing if the OMBLES could help raise awareness of this amazing challenge he is taking on and help to encourage donations to the cause.
Tweet your entries to @OneMinuteBriefs and @RidefortheChild using the hashtag #rideforthechild and make sure that your name is in the corner of your entry
Prizes:
- Ride for the Child Tee shirt (as modelled by Shane below)
- Copy of the OMB Book.
To find out more about Ride for the Child See below:
Website
Photos
Look forward to seeing some amazing creative ideas to support an amazing campaign.
Here is what Shane had says about the Ride:
The ride
America is approximately 38 times the size of the UK, it’s also around twice as warm in September with temperatures averaging 68°F. Most people – including myself – imagined America as a highly populated, booming place. That’s definitely true in the main cities, however the middle of America can best be summed up in one word: desolate.
It’s quite painful viewing the roads on Google Maps and I imagine they will be very lonely and unforgiving as I battle my way along them on my bike.
San Francisco to New York is around 3200 miles and I’m going to be cycling it over a period of 28 days. Averaging 120 miles a day, I will cross 11 states and proceed through four timezones. I will be tailed for the duration of the ride by a support team who will be stationed in an RV vehicle.
Although the ride itself is going to be tough, the support in the RV vehicle shouldn’t be underestimated. It’s essential that I’m never in need of food or water in such high temperatures. The washing, cooking, massaging (ha), organisation and of course the directions are all fundamental to the ride going smoothly.
Cycling a distance which is almost 40% further than the Tour De France and travelling a higher average distance per day, it’s not a challenge for the faint-hearted. Add the incredibly hot temperates into the mix and it’s an incredibly difficult challenge for anyone.
I will head through the Rocky Mountains, reaching elevations of over 9000ft and undoubtably experience fatigue because of high altitudes. I will be documenting information about the ride, my training and other bits and pieces in detail throughout the next year.
I’m 100% focused on my goal of completing the ride and doing my absolute best to reach my fundraising target of £10k. I really hope you can help me achieve it!
One Minute Brief of the Day: Advertise the OMB Awards & Tournament
One Minute Brief of the Day:
Advertise the OMB Awards & Tournament
With the #OMBLive3 event only a few weeks away, we want to get people involved in the 'Live' One Minute Briefs tournament and also get their votes in for OMBLE'S OMBLE of the Year. We want people to tweet in their votes and get people entering the tournament so today's brief is all about this.
Tickets to the event are going fast so don't miss out and get them now! https://www.eventbrite.co.uk/e/one-minute-briefs-live-3-tickets-26906352625
Prize: We are giving away a free ticket to #OMBLive3.
(If you've already got one we'll refund it or you can bring along a friend)
Advertise the OMB Awards & Tournament
With the #OMBLive3 event only a few weeks away, we want to get people involved in the 'Live' One Minute Briefs tournament and also get their votes in for OMBLE'S OMBLE of the Year. We want people to tweet in their votes and get people entering the tournament so today's brief is all about this.
Tickets to the event are going fast so don't miss out and get them now! https://www.eventbrite.co.uk/e/one-minute-briefs-live-3-tickets-26906352625
Prize: We are giving away a free ticket to #OMBLive3.
(If you've already got one we'll refund it or you can bring along a friend)
One Minute Brief of the Day: Advertise @OldPhotoRestore
One Minute Brief of the Day:
Advertise @OldPhotoRestore
Today we've got a great brief with our friend @PickNickDesign who offers a photo restoration service @OldPhotoRestore - restoring faded & damaged old photos and colourising black & white photos.
About: It is likely that you or a family member have a collection of old photos that are slowly deteriorating and those family history moments are fading away. By having those photos restored, it will not only create a backup, but you are restoring the captured moments of your family history for future generations to enjoy.
Brief: To advertise the benefits of photo restoration.
Prize: £50 worth of free photo restoration to use for yourself or as a gift. (High resolution scan/s will be required.)
Hashtag: #PhotoRestoration
Tag: @OneMinuteBriefs and @OldPhotoRestore
Resources: You are welcome to use the following logo and photos.
Further Reading: www.photorestoration.services, www.facebook.com/OldPhotoRestore/,www.twitter.com/oldphotorestore
Guest Blog Post by @WorldOfOlly - The Value of a Minute
Guest Blog Post by @WorldOfOlly - The Value of a Minute
We often forget the value of a minute. It can be the
difference between a football team winning the cup, and deeming themselves a
failure. It can be the difference between securing tickets to Glastonbury, and having
to watch it on TV. For me, one minute was the difference between the proudest
moment of my advertising career, and never knowing I was one minute away from
it.
One morning in January 2016, One Minute Briefs set their
daily brief on Twitter – advertise WWF’s Earth Hour campaign. That was it. Five
words. I read it, thought it was a nice brief and put my phone down.
For a split second I was ready to let it float away and
become nothing more than a passing thought. But we Creatives don’t have such
luxury to let things go.
My subconscious started smashing thoughts together. Could
this go with that? Where does this fit in? Discard that. Wait, bring a bit more
of that in. Nearly there. Just a touch of this. And done!
After 60 seconds of intense brain fuckery, an idea dropped
into my conscious. I like to imagine it had a little bow on top, for
presentation purposes. A quick scamp. Bang that out on Twitter. Done.
Let me save you the X Factor suspense. The idea won. Out of
160 very worthy entries, mine came out on top. And with it, a £250 prize.
Summer holiday to France sorted. I just got back actually. It was very nice.
At this point most people would stop. Bask in the moment.
Lap up the applause. Then move on. But most people aren’t Creatives. We aren’t
happy until an idea has been pushed to the very edge of its potential.
I got in contact with the client at WWF who set the brief
with OMB. One request – let’s make this idea happen. And we did. With help from
friends in the industry, the idea was designed up, a campaign strategy created
and away it went.
There is nothing more satisfying for a Creative than to see
work you’re truly proud of out in the real world. Actually, that’s a lie.
Recognition is more satisfying. And that came in the form of a Platinum Hermes
Award several weeks later.
It took me one minute to create that idea. A
competition-winning idea, that ran as a live campaign and went on to win a
prestigious award. Don’t forget the holiday it paid for.
One Minute Briefs taught me the value of a minute. I will be
forever grateful to them for giving me my proudest moment in advertising. Could
you be a minute away from yours? They’ve just posted today’s brief.
Olly Cooper - @WorldOfOlly
One Minute Brief of the Day: Campaign to #EndLoneliness with @Magnafication
One Minute Brief of the Day:
Campaign to #EndLoneliness with @Magnafication
Campaign to #EndLoneliness with @Magnafication
Today we've got an exciting opportunity to make a difference was a great cause. We are collaborating with kindness.org and @magnafication for today's brief and the winning idea will be turned into a film.
Last time we did a brief like this, we beat Justin Bieber to Xmas No.1 so don't miss out on the opportunity to get involved. Your idea has the potential to be huge!!
The aim is to get members of the public to ask for advice from the elderly who may be experiencing loneliness and, in turn, getting valuable advice from people who have so much experience of the world.
We are looking for ideas... whether it’s a scribble, a storyboard, a sentence, sketch or poster… we are looking for your ideas to help #EndLoneliness
Remember to tweet your ideas to @Magnafication and @OneMinuteBriefs with the hashtag #LessLoneliness You can sign up to receive updates at http://www.kindness.org too.
Prizes:
1. Have your idea turned into a film shot and directed by Magnafi.
2. Students/Grads could win a placement at Magnafi.
3. Copy of the OMBook
Kindness.org will launch at the start of September and is set to be one of the biggest social platforms across the globe and we are creating one of the ten campaigns they are launching with. See below for details:
In today’s modern world, Young people have never before been so isolated from wise counsel and advice and we think by connecting them with elder generations we can offer them a perspective on life that’s just not available to them in day to day life.
The problem
Loneliness is killing people every day. FACT.
Loneliness is spreading through society and is rapidly becoming an epidemic in the elderly. As a result, they are, quite literally, dying of loneliness. Surely this is one of the worst ways to die and it’s all because our culture deems them to be of little value, which they quickly begin to believe themselves.
3 quick facts...
- Estimated 800,000 elderly are chronically lonely.
- A fifth of older Britons feel lonely ALL the time
- Loneliness is as bad for one’s health as smoking fifteen cigarettes a day. It is actually worse for you than obesity because it increases the risk of heart disease, blood clots and dementia.
When vulnerable people are diagnosed with something like cancer, more often than not relatives and medical professionals surround them with support and care. Loneliness is a killer, but no one comes to help.
Unlike cancer it is easily within our power to solve it.
However, this is by no means simply a sympathetic cause. We actually need the help of the elderly at exactly the time they need ours.
It is easy to focus on the physical decline that occurs as we grow old and the media continually shout about the cost to us all of an ageing population. But, what we've forgotten is that the inevitable physical decline occurs as wisdom and experience continues to grow. And, with the human world evolving at a mind-boggling speed, we all really need to be able to access that.
Never before in human history have we all lived such separated lives with people geographically (and therefore often emotionally) removed from family and friends, as well as working longer hours than ever. We think technology keeps us closer, but our feelings tell us something very different.
Loneliness isn't simply a problem of the elderly. It manifests itself in the young, with record levels of anxiety, depression and other mental health problems being diagnosed. When a parent or relative isn't there, when a peer group is the problem, when social media can't be trusted... who can young people turn to for advice?
What If we could tap into lifetimes of accrued knowledge and experience in the elderly and give them a voice whilst bridging a generational gap to solve two big social problems in one.
This way we can give elderly people a sense of pride and self worth by actively creating connections and relationships for them with people who value their thoughts. Furthermore, this will give younger people access to confidential independent advice from someone with a very different perspective than they are typically used to and thereby help alleviate the stresses of modern life.
Last time we did a brief like this, we beat Justin Bieber to Xmas No.1 so don't miss out on the opportunity to get involved. Your idea has the potential to be huge!!
The aim is to get members of the public to ask for advice from the elderly who may be experiencing loneliness and, in turn, getting valuable advice from people who have so much experience of the world.
We are looking for ideas... whether it’s a scribble, a storyboard, a sentence, sketch or poster… we are looking for your ideas to help #EndLoneliness
Remember to tweet your ideas to @Magnafication and @OneMinuteBriefs with the hashtag #LessLoneliness You can sign up to receive updates at http://www.kindness.org too.
Prizes:
1. Have your idea turned into a film shot and directed by Magnafi.
2. Students/Grads could win a placement at Magnafi.
3. Copy of the OMBook
Kindness.org will launch at the start of September and is set to be one of the biggest social platforms across the globe and we are creating one of the ten campaigns they are launching with. See below for details:
In today’s modern world, Young people have never before been so isolated from wise counsel and advice and we think by connecting them with elder generations we can offer them a perspective on life that’s just not available to them in day to day life.
The problem
Loneliness is killing people every day. FACT.
Loneliness is spreading through society and is rapidly becoming an epidemic in the elderly. As a result, they are, quite literally, dying of loneliness. Surely this is one of the worst ways to die and it’s all because our culture deems them to be of little value, which they quickly begin to believe themselves.
3 quick facts...
- Estimated 800,000 elderly are chronically lonely.
- A fifth of older Britons feel lonely ALL the time
- Loneliness is as bad for one’s health as smoking fifteen cigarettes a day. It is actually worse for you than obesity because it increases the risk of heart disease, blood clots and dementia.
When vulnerable people are diagnosed with something like cancer, more often than not relatives and medical professionals surround them with support and care. Loneliness is a killer, but no one comes to help.
Unlike cancer it is easily within our power to solve it.
However, this is by no means simply a sympathetic cause. We actually need the help of the elderly at exactly the time they need ours.
It is easy to focus on the physical decline that occurs as we grow old and the media continually shout about the cost to us all of an ageing population. But, what we've forgotten is that the inevitable physical decline occurs as wisdom and experience continues to grow. And, with the human world evolving at a mind-boggling speed, we all really need to be able to access that.
Never before in human history have we all lived such separated lives with people geographically (and therefore often emotionally) removed from family and friends, as well as working longer hours than ever. We think technology keeps us closer, but our feelings tell us something very different.
Loneliness isn't simply a problem of the elderly. It manifests itself in the young, with record levels of anxiety, depression and other mental health problems being diagnosed. When a parent or relative isn't there, when a peer group is the problem, when social media can't be trusted... who can young people turn to for advice?
What If we could tap into lifetimes of accrued knowledge and experience in the elderly and give them a voice whilst bridging a generational gap to solve two big social problems in one.
This way we can give elderly people a sense of pride and self worth by actively creating connections and relationships for them with people who value their thoughts. Furthermore, this will give younger people access to confidential independent advice from someone with a very different perspective than they are typically used to and thereby help alleviate the stresses of modern life.
The mission
We'd like to connect millions of elderly people experiencing loneliness with younger generations searching for guidance and advice. That starts on kindness.org with a small project.
We’ve collaborated with Age UK to find 5 elderly people who have experienced feeling lonely and set them up with an email address and tablet.
The future
We'd like to create a platform where we can recruit as many elderly people who are feeling lonely as possible and connect them with a global audience of younger people searching for help. We aspire to create a web community where millions of people can easily send and receive help and support.
We'd like to connect millions of elderly people experiencing loneliness with younger generations searching for guidance and advice. That starts on kindness.org with a small project.
We’ve collaborated with Age UK to find 5 elderly people who have experienced feeling lonely and set them up with an email address and tablet.
The future
We'd like to create a platform where we can recruit as many elderly people who are feeling lonely as possible and connect them with a global audience of younger people searching for help. We aspire to create a web community where millions of people can easily send and receive help and support.
D&AD/OMB
D&AD/OMB
Calling all OMBLES. I need your help!!
From the 6th-8th July is the D&AD New Blood Exhibition.
One Minute Briefs has been at the event for each of the last 3 years and the stand has been a great success with lots of interest and interaction. We've loved being a part of it but unfortunately I can't make it this year as I am on a videoshoot.
Therefore, I'm looking for an OMBLE/S to step in and run the stand for one or more of the days.
The 5th is for the private view which is in the evening and the 6th and 7th are through the day. All you'd need to do is set some OMB head-to-heads and maybe challenge people to face you too! I'd be happy for you to make use of the space to promote yourselves too and you can of course use this for your portfolio/CV as you wish.
If you're interested then please let me know asap as I need to confirm our place. Would be amazing to make it a 4th year at this amazing event.
E-mail me at interest@bankofcreativity.co.uk
Thanks,
Nick
Calling all OMBLES. I need your help!!
From the 6th-8th July is the D&AD New Blood Exhibition.
One Minute Briefs has been at the event for each of the last 3 years and the stand has been a great success with lots of interest and interaction. We've loved being a part of it but unfortunately I can't make it this year as I am on a videoshoot.
Therefore, I'm looking for an OMBLE/S to step in and run the stand for one or more of the days.
The 5th is for the private view which is in the evening and the 6th and 7th are through the day. All you'd need to do is set some OMB head-to-heads and maybe challenge people to face you too! I'd be happy for you to make use of the space to promote yourselves too and you can of course use this for your portfolio/CV as you wish.
If you're interested then please let me know asap as I need to confirm our place. Would be amazing to make it a 4th year at this amazing event.
E-mail me at interest@bankofcreativity.co.uk
Thanks,
Nick
One Minute Brief of the Day: Advertise the @JCBmachines #Hydradig
One Minute Brief of the Day: Advertise the @JCBmachines #Hydradig
After our last brief with JCB went so well, we're doing another collab! We've got a great brief for you with some brilliant branded prizes to be won.
We're looking for your One Minute sketches, designs, notes to advertise the JCB Hydradig. Feel free to use the images below in your ads or for reference.
The winner receive a selection of JCB goodies ranging from a JCB model, JCB pens, notepads, folders, JCB 3D USB stick, keyrings, caps, gloves, mugs and more!
See below for info on the JCB Hydradig.
http://hydradig.jcb.com/machine.html
FIRST FOR VISIBILITY
See all four wheels.
Moving the engine and tanks to the chassis lets you see all four wheels from your driving position.
Reduced counterweight and tailswing lets you work against a wall with confidence.
The JCB CommandPlus cab has more glass to further enhance your visibility.
Optional LED lights give you amazing daylight working conditions after dark.
FIRST FOR STABILITY
1000kg at maximum reach*
Work in total confidence with class-leading over the side stability and with reduced tailswing.
Engine and tanks mounted to chassis lower the centre of gravity and transform stability.
Match every job with any combination of dozer and stabiliser options.
Choose single, dual or floatation tyres to suit the ground conditions.
* Twin articulation boom offering lift capacity of 1000kgs through 360° off dual tyres
FIRST FOR MOBILITY
Stable 40kph roading
A lower centre of gravity and 2.6m wheelbase provides unrivalled true and stable 40kph roading.
No changing gear with our stepless single speed hydrostatic transmission.
Manufacturer approved 3.5T towing capability and trailer lets you take all your attachments with you.
Achieve high torque at low revs with the 81kW JCB Ecomax engine.
FIRST FOR MANOEUVRABILITY
Under 4m turning radius
Turn and work in a single carriageway with an under 4m turning radius.
Enjoy 3 steer modes in 1 machine with 2WS, 4WS and crab steer.
Always face forwards with our new reverse steer option.
Go anywhere performance with class-leading axle oscillation
FIRST FOR SERVICEABILITY
Rapid ground level servicing
No more climbing on to upper structure with ground level access to all daily checks.
Unrivalled serviceability with class-leading SAE rating.
Long 500 hour intervals on all dig end, dozer and stabiliser grease points.
After our last brief with JCB went so well, we're doing another collab! We've got a great brief for you with some brilliant branded prizes to be won.
We're looking for your One Minute sketches, designs, notes to advertise the JCB Hydradig. Feel free to use the images below in your ads or for reference.
The winner receive a selection of JCB goodies ranging from a JCB model, JCB pens, notepads, folders, JCB 3D USB stick, keyrings, caps, gloves, mugs and more!
See below for info on the JCB Hydradig.
http://hydradig.jcb.com/machine.html
FIRST FOR VISIBILITY
See all four wheels.
Moving the engine and tanks to the chassis lets you see all four wheels from your driving position.
Reduced counterweight and tailswing lets you work against a wall with confidence.
The JCB CommandPlus cab has more glass to further enhance your visibility.
Optional LED lights give you amazing daylight working conditions after dark.
FIRST FOR STABILITY
1000kg at maximum reach*
Work in total confidence with class-leading over the side stability and with reduced tailswing.
Engine and tanks mounted to chassis lower the centre of gravity and transform stability.
Match every job with any combination of dozer and stabiliser options.
Choose single, dual or floatation tyres to suit the ground conditions.
* Twin articulation boom offering lift capacity of 1000kgs through 360° off dual tyres
FIRST FOR MOBILITY
Stable 40kph roading
A lower centre of gravity and 2.6m wheelbase provides unrivalled true and stable 40kph roading.
No changing gear with our stepless single speed hydrostatic transmission.
Manufacturer approved 3.5T towing capability and trailer lets you take all your attachments with you.
Achieve high torque at low revs with the 81kW JCB Ecomax engine.
FIRST FOR MANOEUVRABILITY
Under 4m turning radius
Turn and work in a single carriageway with an under 4m turning radius.
Enjoy 3 steer modes in 1 machine with 2WS, 4WS and crab steer.
Always face forwards with our new reverse steer option.
Go anywhere performance with class-leading axle oscillation
FIRST FOR SERVICEABILITY
Rapid ground level servicing
No more climbing on to upper structure with ground level access to all daily checks.
Unrivalled serviceability with class-leading SAE rating.
Long 500 hour intervals on all dig end, dozer and stabiliser grease points.
OMBTips: A Guide to OMBling
OMBTips: A Guide to OMBling
A few people have been asking for tips on OMB lately so I've put a list together to help all the OMBLES!
1. Have No Fear.
There's no such thing as a bad idea at OMB. It's all about quick thinking. Don't be scared of sharing an idea, ever.
2. Hashtags
Use related hashtags when you tweet your entries. This will give it much more chance of getting shared.
3. Mentions
The more people/Twitter feeds you mention in your tweets, the more chance you will have of people sharing it. Tweet your ideas to influencers and celebrities. And, if they RT, your entries have the potential to go viral.
4. Tags
You can now tag people into images on Twitter. If you are tagged in a tweet you're likely to share it. So get tagging people!
5. @'s
Don't start your tweet with an @. It will only go to the person you are mentioning and you will be hindering it's chances of getting shared.
Eg.
Wrong: @OneMinuteBriefs here is my poster.
Right: Here is my poster @OneMinuteBriefs
6. Multiple Photos.
Twitter now allows you to attach multiple photos to a tweet. But when it comes to OMB entries, don't!! Tweeting your entries separately means that you have more chance of having your ideas seen and shared.
7. Bios
Putting @OneMinuteBriefs and #OMBLE in your Twitter bio guarantees you a follow from OMB. It is also a quick shortcut for you to get involved each day. Make sure you don't miss out on those prizes!!
8. OMBook
Get yourself a copy of the OMBook here: http://www.lulu.com/shop/nick-entwistle/one-minute-briefs-ombook/paperback/product-22327680.html?ppn=1
In this book you'll find OMB stories, testimonials and a Hall of Fame etc.
9. Websites
Add your OMB's onto your website and portfolios. These are a great way of adding work to your book and getting recognition for being involved. And if you are an OMB winner, feel free to use the badge below on websites/email signatures etc.
10. Get involved.
Stick at it. If you don't win straight away. Look at the winners and their simplicity. Learn from them. Keep entering. Try different things. There are no rules and restrictions here apart from quick one minute ideas. Scribbles are valued as much as photoshopped ideas. The idea is king. Enter every day. Not only will you improve your creative thinking, you'll meet some amazing new friends, win prizes and experience some amazing opportunities. OMB is a fantastic community and we want you all to be a part of it.
Remember you're an OMBLE.
Thanks,
Nick
A few people have been asking for tips on OMB lately so I've put a list together to help all the OMBLES!
1. Have No Fear.
There's no such thing as a bad idea at OMB. It's all about quick thinking. Don't be scared of sharing an idea, ever.
2. Hashtags
Use related hashtags when you tweet your entries. This will give it much more chance of getting shared.
3. Mentions
The more people/Twitter feeds you mention in your tweets, the more chance you will have of people sharing it. Tweet your ideas to influencers and celebrities. And, if they RT, your entries have the potential to go viral.
4. Tags
You can now tag people into images on Twitter. If you are tagged in a tweet you're likely to share it. So get tagging people!
5. @'s
Don't start your tweet with an @. It will only go to the person you are mentioning and you will be hindering it's chances of getting shared.
Eg.
Wrong: @OneMinuteBriefs here is my poster.
Right: Here is my poster @OneMinuteBriefs
6. Multiple Photos.
Twitter now allows you to attach multiple photos to a tweet. But when it comes to OMB entries, don't!! Tweeting your entries separately means that you have more chance of having your ideas seen and shared.
7. Bios
Putting @OneMinuteBriefs and #OMBLE in your Twitter bio guarantees you a follow from OMB. It is also a quick shortcut for you to get involved each day. Make sure you don't miss out on those prizes!!
8. OMBook
Get yourself a copy of the OMBook here: http://www.lulu.com/shop/nick-entwistle/one-minute-briefs-ombook/paperback/product-22327680.html?ppn=1
In this book you'll find OMB stories, testimonials and a Hall of Fame etc.
9. Websites
Add your OMB's onto your website and portfolios. These are a great way of adding work to your book and getting recognition for being involved. And if you are an OMB winner, feel free to use the badge below on websites/email signatures etc.
10. Get involved.
Stick at it. If you don't win straight away. Look at the winners and their simplicity. Learn from them. Keep entering. Try different things. There are no rules and restrictions here apart from quick one minute ideas. Scribbles are valued as much as photoshopped ideas. The idea is king. Enter every day. Not only will you improve your creative thinking, you'll meet some amazing new friends, win prizes and experience some amazing opportunities. OMB is a fantastic community and we want you all to be a part of it.
Remember you're an OMBLE.
Thanks,
Nick
One Minute Brief of the Day: Campaign to promote Ducks in a Row Life Coaching
One Minute Brief of the Day:
Today we've got a brilliant brief for an interesting subject with a fantastic prize. Looking forward to seeing lots of you get involved!!
Tweet your posters to @ducksinarow_uk and @oneminutebriefs for the chance to win three life-coaching sessions worth £300!!
Campaign to promote Ducks in a Row Life Coaching
Today we've got a brilliant brief for an interesting subject with a fantastic prize. Looking forward to seeing lots of you get involved!!
The Brief
Design a poster for social media that does one of the following:
· Advertises Ducks in a Row Life Coaching (please include logo).
· Advertises life coaching in general.
· Tackles the stigma surrounding life coaching.
Design a poster for social media that does one of the following:
· Advertises Ducks in a Row Life Coaching (please include logo).
· Advertises life coaching in general.
· Tackles the stigma surrounding life coaching.
Tweet your posters to @ducksinarow_uk and @oneminutebriefs for the chance to win three life-coaching sessions worth £300!!
Background
What is Life Coaching?
A life coach is a person who is employed to help people overcome difficulties or challenges in their lives and achieve their goals. They are not therapists or counsellors. They inspire people and show them the tools to get them from where they are to where they want to be.
Examples of what people may be life coached on include: motivation, goal setting, weight loss, work/ life balance, relationships, personal development, health, and organisational skills etc- the possibilities are endless!
About Ducks in a Row
Life coaching is extremely popular in the U.S. and our vision is to make life coaching affordable and accessible for everyone in the U.K. We strongly believe that it has a hugely positive effect on individuals as well as society as a whole.
“You don’t have to be ill to get better”
As well as personal coaching, we have created a training course for others to become coaches. The big difference between us and other courses is that we don’t simply train people to become life coaches and leave them to it. The aftercare support is just as important to us as the training itself. We help people build their own business as well as source clients through social media and marketing.
Brand Values
Integrity, positivity, excellence, accountability, family, knowledge and gratitude.
http://www.ducksinarow.uk.com/
What is Life Coaching?
A life coach is a person who is employed to help people overcome difficulties or challenges in their lives and achieve their goals. They are not therapists or counsellors. They inspire people and show them the tools to get them from where they are to where they want to be.
Examples of what people may be life coached on include: motivation, goal setting, weight loss, work/ life balance, relationships, personal development, health, and organisational skills etc- the possibilities are endless!
About Ducks in a Row
Life coaching is extremely popular in the U.S. and our vision is to make life coaching affordable and accessible for everyone in the U.K. We strongly believe that it has a hugely positive effect on individuals as well as society as a whole.
“You don’t have to be ill to get better”
As well as personal coaching, we have created a training course for others to become coaches. The big difference between us and other courses is that we don’t simply train people to become life coaches and leave them to it. The aftercare support is just as important to us as the training itself. We help people build their own business as well as source clients through social media and marketing.
Brand Values
Integrity, positivity, excellence, accountability, family, knowledge and gratitude.
http://www.ducksinarow.uk.com/
One Minute Brief of the Day: Campaign to motivate youth to vote in the EU Referendum
One Minute Brief of the Day:
Campaign to motivate youth to vote in the EU Referendum
Campaign to motivate youth to vote in the EU Referendum
Get: Young brits, those aged between 18 and 24 on June 23, 2016
Who: Are probably disenchanted with mainstream politics and one of the 52% of young people who didn’t vote in the last election and likely won’t vote in the the EU Referendum either.
To: Believe that participation in the upcoming EU referendum will have an immediate effect on their lives - whatever way they vote and whatever the outcome. Not for or against the EU, not scare or fear about what will/won’t happen if they don’t vote, but empowering young voters to have their say.
We’re not promoting either voting choice – just encouraging young people to come out the other side of the referendum feeling like they at least had a say in their future.
You must register by 7 June, 2016 if you want to vote in the EU referendum.
For more, see: http://www.aboutmyvote.co.uk/upcoming-elections-and-referendums/eu-referendum
Tweet your idea to @OneMinuteBriefs & @BiteTheBallot with the hashtag #YouthVoting
Key messages
Define who you are - don’t let them define you.
We need to convince youth that the referendum is an important event in their lives. That the result says something about who they are as a young British person - whether it is “in” or “out”. So they should be part of that decision and branding themselves - not letting someone else do it for them.
Give us ideas for emotionally arresting content (slogans, quotes, images, gifs, short films, UGC…) that gets the attention of young people and gives them pause to consider whether they should exercise their right to vote. It can’t be too pro or anti-EU, heavy or worthy - it should be fun and shareable but true.
Ideas can either encourage registration specifically, or generally voting – which by implication requires registration.
Background
For young people the result of the EU Referendum will, naturally, have the greatest impact on their lives. Yet older and more privileged voters are much more likely to vote. Whatever way they vote, and whatever the outcome – young people deserve to feel like they have had some say in their destiny to empower them to continue to take control of their lives in the future.
Many young people might know this intellectually, but that doesn’t result in registration or voting day turn outs. When it comes to voting, on the whole - young people have a short horizon of concern, respond to emotional over rational arguments, believe that generally no options reflect their interests, nor that one vote will make a difference, and are generally somewhat “relaxed” about getting to the polls. BUT if they are emotionally invested in what seems like an immediate concern they will turn out in droves, e.g. the Scottish referendum which saw 84% youth turn out.
About the Referendum:
On June 23, 2016 the UK will vote in its third ever national referendum. All eligible voters will be able to answer the question, “Should the United Kingdom remain a member of the European Union or leave the European Union?”
For more, see: http://www.aboutmyvote.co.uk/upcoming-elections-and-referendums/eu-referendum
Tweet your idea to @OneMinuteBriefs & @BiteTheBallot with the hashtag #YouthVoting
Prize
The winner, and any other ideas taken through to execution, will receive £125 cash.
The winner, and any other ideas taken through to execution, will receive £125 cash.
Key messages
Define who you are - don’t let them define you.
We need to convince youth that the referendum is an important event in their lives. That the result says something about who they are as a young British person - whether it is “in” or “out”. So they should be part of that decision and branding themselves - not letting someone else do it for them.
Give us ideas for emotionally arresting content (slogans, quotes, images, gifs, short films, UGC…) that gets the attention of young people and gives them pause to consider whether they should exercise their right to vote. It can’t be too pro or anti-EU, heavy or worthy - it should be fun and shareable but true.
Ideas can either encourage registration specifically, or generally voting – which by implication requires registration.
Background
For young people the result of the EU Referendum will, naturally, have the greatest impact on their lives. Yet older and more privileged voters are much more likely to vote. Whatever way they vote, and whatever the outcome – young people deserve to feel like they have had some say in their destiny to empower them to continue to take control of their lives in the future.
Many young people might know this intellectually, but that doesn’t result in registration or voting day turn outs. When it comes to voting, on the whole - young people have a short horizon of concern, respond to emotional over rational arguments, believe that generally no options reflect their interests, nor that one vote will make a difference, and are generally somewhat “relaxed” about getting to the polls. BUT if they are emotionally invested in what seems like an immediate concern they will turn out in droves, e.g. the Scottish referendum which saw 84% youth turn out.
About the Referendum:
On June 23, 2016 the UK will vote in its third ever national referendum. All eligible voters will be able to answer the question, “Should the United Kingdom remain a member of the European Union or leave the European Union?”
One Minute Brief of the Day: Campaign to help #Sheffield reach it's full potential with @grantthorntonuk
One Minute Brief of the Day:
Advertise #Sheffield Help it reach it's full potential with @grantthorntonuk
Grant Thornton is looking for content to share with their community to engage in their mission to unlock their cities’ potential. The One Minute Brief coincides with the Sheffield ‘Live Lab’ taking place in the city today. How can we promote how great Sheffield already is and how we could make it even better?
As part of Grant Thornton’s ‘Vibrant Economy’ campaign, consider what Sheffield’s future might look like if it reached its full potential, focusing on its strengths in Tech, Innovation and Creativity.
About the Vibrant Economy campaignIn March 2016, Grant Thornton revealed that the nation’s untapped business potential could add a prospective £479bn to the UK economy by 2025. The leading business advisory firm has launched an 18 month programme of activity to create a nationwide conversation about how we can drive a more vibrant economy to help bridge this potential gap, including a series of city inquiries across the UK.
Grant Thornton is kicking off the first city inquiry in Sheffield. They are gathering 200 people from the cross-section of Sheffield’s dynamic landscape – from public sector leaders to entrepreneurs – and hosting a Live Lab session that asks the region ‘how can Sheffield become the innovation and creativity capital of Europe’?
Advertise #Sheffield Help it reach it's full potential with @grantthorntonuk
Grant Thornton has partnered with One Minute Briefs to encourage the nation to think about what the future could look like for Sheffield it were to reach its full potential.
Prize: £200 Amazon Vouchers
Tweet your posters to @OneMinuteBriefs and @GrantThorntonUK with the hashtag #VibrantSheffield
Grant Thornton is looking for content to share with their community to engage in their mission to unlock their cities’ potential. The One Minute Brief coincides with the Sheffield ‘Live Lab’ taking place in the city today. How can we promote how great Sheffield already is and how we could make it even better?
As part of Grant Thornton’s ‘Vibrant Economy’ campaign, consider what Sheffield’s future might look like if it reached its full potential, focusing on its strengths in Tech, Innovation and Creativity.
About the Vibrant Economy campaignIn March 2016, Grant Thornton revealed that the nation’s untapped business potential could add a prospective £479bn to the UK economy by 2025. The leading business advisory firm has launched an 18 month programme of activity to create a nationwide conversation about how we can drive a more vibrant economy to help bridge this potential gap, including a series of city inquiries across the UK.
Grant Thornton is kicking off the first city inquiry in Sheffield. They are gathering 200 people from the cross-section of Sheffield’s dynamic landscape – from public sector leaders to entrepreneurs – and hosting a Live Lab session that asks the region ‘how can Sheffield become the innovation and creativity capital of Europe’?
For more info click here:
One Minute Brief of the Day: Advertise the #MPAFooty Tournament
One Minute Brief of the Day:
Advertise the #MPAFooty Tournament
Today we've got another brilliant brief with a great prize to be won.
We are collaborating with our friends at the MPA who arrange several football tournaments a year for the Greater Manchester creative community.
Last year we entered a One Minute Briefs team and made it to the final after some great matches against the likes of TBWA and BJL.
With lots of agencies already signed up, we are looking to get as many Manchester based agencies involved as possible. And, with a thriving and growing creative industry, we are looking to get some of the newer agencies to take part as well as the more established agencies.
As well as a way to test your skills against other agencies , it's a great chance to network and, above all, it's great fun!
Today we'd like you to advertise the tournament & tweet your posters to @OneMinuteBriefs & @MPAweareyou with the hashtag #MPAFooty
We'd also like you to tag in creative agencies in Manchester & encourage them to get involved!
PRIZE: Winner will receive £50 Amazon vouchers.
See below for info:
MPA Football Challenge - KICK OFF - Thursday 19th May 5.30pm
http://www.mpa.org.uk/events/mpa-football-challenge-new-date-new-kick-off-time-19-05-2016
To book your place email jennie@mpa.org.uk
Why not save with our special Hat Trick offer of 2 or more bookings at a reduced price?
One tournament booking - £199 + VAT
Two tournament bookings - £175 + VAT
Three tournament bookings - £155 + VAT
Team requirements are 5 a-side.
Venue: State of the art facilities of Soccer in the City, Castlefield, Manchester.
The venue boasts:
- State of the art 3G pitches
- Qualified referees
- Secure car park
- Stylish licensed bar
- Showers and changing facilities
Advertise the #MPAFooty Tournament
Today we've got another brilliant brief with a great prize to be won.
We are collaborating with our friends at the MPA who arrange several football tournaments a year for the Greater Manchester creative community.
Last year we entered a One Minute Briefs team and made it to the final after some great matches against the likes of TBWA and BJL.
With lots of agencies already signed up, we are looking to get as many Manchester based agencies involved as possible. And, with a thriving and growing creative industry, we are looking to get some of the newer agencies to take part as well as the more established agencies.
As well as a way to test your skills against other agencies , it's a great chance to network and, above all, it's great fun!
Today we'd like you to advertise the tournament & tweet your posters to @OneMinuteBriefs & @MPAweareyou with the hashtag #MPAFooty
We'd also like you to tag in creative agencies in Manchester & encourage them to get involved!
PRIZE: Winner will receive £50 Amazon vouchers.
See below for info:
MPA Football Challenge - KICK OFF - Thursday 19th May 5.30pm
http://www.mpa.org.uk/events/mpa-football-challenge-new-date-new-kick-off-time-19-05-2016
To book your place email jennie@mpa.org.uk
Why not save with our special Hat Trick offer of 2 or more bookings at a reduced price?
One tournament booking - £199 + VAT
Two tournament bookings - £175 + VAT
Three tournament bookings - £155 + VAT
Team requirements are 5 a-side.
Venue: State of the art facilities of Soccer in the City, Castlefield, Manchester.
The venue boasts:
- State of the art 3G pitches
- Qualified referees
- Secure car park
- Stylish licensed bar
- Showers and changing facilities
One Minute Brief of the day: Campaign to promote WWF-UK’s Wear it Wild Day
One Minute Brief of the day:
Campaign to promote WWF-UK’s Wear it Wild Day
Brief:
Encourage
people to Wear it Wild on Friday 27th May and raise funds for WWF-UK’s vital work to
protect wildlife. Design a poster for social media (landscape
orientation preferred) to spread the message and inspire people to register for
their fundraising pack and raise funds.
Tweet your poster to @OneMinuteBriefs and @wwf_uk with hashtag #WearItWild.
Prize:
The winner
will receive £250 cash and a Wear it Wild goody bag. Their design will be
featured on WWF-UK’s social media – Facebook, Twitter and Instagram.
Key messages:
Wear it Wild
for a day. Love wildlife forever.
Sign up,
dress up and donate to protect our world’s wildlife.
Background:
Since 1970,
populations of wild species have fallen by half. Among these are iconic species
like rhinos, polar bears, lions, elephants and tigers.
This year,
though tiger numbers rose for the first time in conservation history, WWF needs
help to answer the overwhelming challenge of species decline and create more
success stories for other animals under threat.
In
workplaces, schools and homes up and down the country on Friday 27th
May, people will be donning wildlife-inspired fancy dress to help protect precious
wildlife.
From
cocktails with tails at home, tiger stripes in the classroom to rampaging
rhinos in the office, taking part in Wear it Wild is a way to stand out from
the herd whilst raising vital funds and awareness of the threats facing animals
and their habitats.
About WWF:
WWF is one
of the world’s largest independent conservation organisations, with more than
five million supporters and a global network active in more than one hundred
countries. Through our engagement with the public, businesses and government,
we focus on safeguarding the natural world, creating solutions to the most
serious environmental issues facing our planet, so that people and nature
thrive.
Find out
more about our work, past and present at wwf.org.uk.
Social/web
links:
One Minute Brief of the Day: Advertise that exams aren't everything for young people
One Minute Brief of the Day:
Advertise that exams aren't everything for young people
For the last two weeks The Drum and One Minute Briefs have been running hypothetical charity briefs to remind people that donating just a little time can make a huge difference. Today, we’re making it real.
We’ve teamed up with Big Change, the organisation created to think differently about the role that charity can play in driving change for young people in the UK, to run a live brief today.
At its heart Big Change is about helping young people to thrive in life, not just in exams. So for today’s briefs we want you to advertise that exams aren’t everything for young people. All you have to do to take part is tweet your idea to @OneMinuteBriefs and @TheDrum @BigChange_ using the hashtag #BeWorthwhile.
The charity wants you to help create content for its community of influencers to share with their networks so they can engage in their mission to help young people develop a "growth mindset’ or belief in being ‘limitless".
The winner will be showcased on The Drum's channels with a prize of a Drum Magazine and year's subscription.
The competition coincides with the launch of Mashable's BeWorthwhile app, which
will debut during a panel at Advertising Week Europe today (21 April) at 2.30pm moderated by our editor-in-chief, Gordon Young. The app was devised at The Drum's Do It Day event last year and is for professionals looking to make better use of their corporate volunteering days.
will debut during a panel at Advertising Week Europe today (21 April) at 2.30pm moderated by our editor-in-chief, Gordon Young. The app was devised at The Drum's Do It Day event last year and is for professionals looking to make better use of their corporate volunteering days.
The app uses artificial intelligence to match volunteers' skills, time and location with the charities that need them most. It means you could use your particular skillset to make a major contribution to good causes across the UK.
One Minute Brief of the Day: Advertise a charity to tackle internet trolling.
One Minute Brief of the Day:
Advertise a charity to tackle internet trolling.
Today we are collaborating with The Drum to set another creative challenge to remind people that donating just a little time can make a huge difference to worthwhile causes.
In the second of our hypothetical creative briefs, we want you to Advertise a charity to tackle internet trolling. All you have to do to take part is tweet your idea to @OneMinuteBriefs and @TheDrum using the hashtag #beworthwhile by 7pm tonight.
The submissions will be put to a vote tomorrow with one entrant winning a pair of tickets to The Drum and Mashable's BeWorthwhile event on Thursday 21 April at Advertising Week Europe. We'll also be showcasing the work on The Drum and the best entries will go on display at Ad Week next week.
There, we will be hosting the official unveiling of Mashable's BeWorthwhile app, which was devised at The Drum's Do It Day event last year and is for professionals looking to make better use of their corporate volunteering days.
The app uses artificial intelligence to match volunteers' skills, time and location with the charities that need them most. It means you could use your particular skillset to make a major contribution to good causes across the UK.
Last week's brief challenged the creative community to advertise a charity for mobile phone addicts, with 130 brilliant creative responses flooding in from across the industry in just one day. Congratulations to the winner Matthew Wyatt who submitted this idea.
One Minute Brief of the Day: Advertise #DontStreamAndDrive Day
One Minute Brief of the Day:
Advertise #DontStreamAndDrive Day
Today we've got a brief for a very important subject in collaboration with @SgtTCS who is campaigning against the current trend of streaming whilst driving on the likes of Snapchat etc.
Remember to put your Twitter handle in the corner of your ads and tweet to @OneMinuteBriefs & @SgtTCS
About:
2016 is being lauded on social media as the livestreaming year. Many new platforms have appeared and existing social media giants are getting in on the act including Twitter, Snapchat, Facebook and YouTube. The use of mobile phones with faster data connections has meant that livestreaming video has gone mobile. People are now driving and streaming at the same time. Holding the phone, flipping the camera, reading and replying to comments all whilst driving. The dangers of such distractions whilst driving are obvious. I hope to help people understand these dangers and stop them from doing it.
Social web links:
Prize for winning idea:
- Idea featured in big #DontStreamAndDrive Campaign
- OMB Book.
One Minute Brief of the Day: Advertise a charity for mobile phone addicts
One Minute Brief of the Day:
Advertise a charity for mobile phone addicts
Today we have an exciting brief in collaboration with The Drum.
http://www.thedrum.com/news/2016/04/07/beworthwhile-and-take-part-drum-and-one-minute-briefs-creative-challenge-today
With a brilliant prize to be won, we'd like as many people as possible to get involved in the first of a series of briefs with the focus on charity. In this brief we are looking for you to create mobile phone addiction charity ads. The brief is totally open to interpretation. We re looking forward to seeing the results.
Shortlisted entries will be shown in a gallery at Ad Week. An amazing platform to exhibit your ideas!
So remember to include your twitter handle in the corner of your images and tweet them to @OneMinuteBriefs and @TheDrum
PRIZE:
Pair of tickets to the Mashable and The Drum event where they will present the app that will change the world at Advertising Week Europe http://advertisingweek.eu/calendar/-be-worthwhile-2016-04-21-1430
Advertise a charity for mobile phone addicts
Today we have an exciting brief in collaboration with The Drum.
http://www.thedrum.com/news/2016/04/07/beworthwhile-and-take-part-drum-and-one-minute-briefs-creative-challenge-today
With a brilliant prize to be won, we'd like as many people as possible to get involved in the first of a series of briefs with the focus on charity. In this brief we are looking for you to create mobile phone addiction charity ads. The brief is totally open to interpretation. We re looking forward to seeing the results.
Shortlisted entries will be shown in a gallery at Ad Week. An amazing platform to exhibit your ideas!
So remember to include your twitter handle in the corner of your images and tweet them to @OneMinuteBriefs and @TheDrum
PRIZE:
Pair of tickets to the Mashable and The Drum event where they will present the app that will change the world at Advertising Week Europe http://advertisingweek.eu/calendar/-be-worthwhile-2016-04-21-1430
Be Worthwhile web link - http://beworthwhile.me/
The Drum Twitter - https://twitter.com/TheDrum
The Drum Twitter - https://twitter.com/TheDrum
Mashable’s BeWorthwhile app, launched
at The Drum’s Do It Day event last year, is for professionals looking to make
better use of their corporate volunteering days. Instead of painting your local
community centre, you could use your particular skillset to make a major
contribution to charities across the UK.
How does it work? Professionals are matched up with charities according to needs, skills, time, and location.
The Drum and One Minute Briefs are kicking off a campaign to remind people that donating a just little time can make a huge difference. Respond to the next two weeks’ worth of briefs with your creativity and ideas, and you could win tickets to the Be Worthwhile event being held at Advertising Week on Thursday 21st April.
The best thing about it? You don’t even have to leave your desk.
How does it work? Professionals are matched up with charities according to needs, skills, time, and location.
The Drum and One Minute Briefs are kicking off a campaign to remind people that donating a just little time can make a huge difference. Respond to the next two weeks’ worth of briefs with your creativity and ideas, and you could win tickets to the Be Worthwhile event being held at Advertising Week on Thursday 21st April.
The best thing about it? You don’t even have to leave your desk.
One Minute Brief of the Day: Advertise @CopyCabana2016
One Minute Brief of the Day:
Advertise @CopyCabana2016
Today we've got a brief with a brilliant prize to be won. My friend Vikki Ross, who I run @AgencyQuotes with, has organised an event with Andy Maslen to celebrate the art of copywriting.
Looking forward to see how the OMBLES tackle this brief. Remember to put your Twitter handles in the corner of your ads and mention @CopyCabana2016 in your tweets.
Prize: Signed copy Andy Maslen's latest book on copywriting: Persuasive Copywriting
http://www.amazon.co.uk/gp/product/0749473991?keywords=andy%20maslen&qid=1457616439&ref_=sr_1_3&s=books&sr=1-3
INFO:
10 SPEAKERS
1 DAY – 1 BEACH
28 SEPTEMBER 2016
Are you in love with copywriting? Optimistic about copywriting? Addicted to copywriting?
Are you excited by the power of copywriting to create better products, better experiences, better brands, better lives? Not a copywriter but words really do it for you or your brand?
Join us for insights from some of the most creative, dynamic, left field, experienced, provocative minds in copywriting, marketing and advertising.
Grab a seat. And hold on tight. Prepare to celebrate the life linguistic.
This is Copy Cabana 2016.
www.copycabana.co.uk
@CopyCabana2016
Advertise @CopyCabana2016
Today we've got a brief with a brilliant prize to be won. My friend Vikki Ross, who I run @AgencyQuotes with, has organised an event with Andy Maslen to celebrate the art of copywriting.
Looking forward to see how the OMBLES tackle this brief. Remember to put your Twitter handles in the corner of your ads and mention @CopyCabana2016 in your tweets.
Prize: Signed copy Andy Maslen's latest book on copywriting: Persuasive Copywriting
http://www.amazon.co.uk/gp/product/0749473991?keywords=andy%20maslen&qid=1457616439&ref_=sr_1_3&s=books&sr=1-3
INFO:
10 SPEAKERS
1 DAY – 1 BEACH
28 SEPTEMBER 2016
Are you in love with copywriting? Optimistic about copywriting? Addicted to copywriting?
Are you excited by the power of copywriting to create better products, better experiences, better brands, better lives? Not a copywriter but words really do it for you or your brand?
Join us for insights from some of the most creative, dynamic, left field, experienced, provocative minds in copywriting, marketing and advertising.
Grab a seat. And hold on tight. Prepare to celebrate the life linguistic.
This is Copy Cabana 2016.
www.copycabana.co.uk
@CopyCabana2016
One Minute Brief of the Day: Campaign to raise awareness of Cash for Kids with @CFKKey103 @whenyouwishuk and @Key103
One Minute Brief of the Day:
Campaign to raise awareness of Cash for Kids with @CFKKey103 @whenyouwishuk and @Key103
Today we have a brilliant opportunity to be involved with a fantastic cause in collaboration with Manchesters number 1 radio station Key 103. In the first of a few OMBs, we are looking for all the amazing OMBLES to help raise awareness of the charity Key 103’s Cash for kids and encourage people to donate. We'll then be doing another exciting OMB for a special event they are planning. Watch this space!
Brief: Campaign to raise awareness of Key103’s Cash for Kids with @Key103 @cfkkey103 @whenyouwishuk
The webpage is http://www.key103.co.uk/superhero
PRIZE: 2 tickets to the KEY 103 Summer gig at the Manchester Arena.
When tweeting... please include the following:
@cfkkey103 along with @whenyouwishuk and @Key103
Info:
Key 103 Cash for Kids
Key103’s Cash for Kids is a local charity that fundraises to help disadvantaged and disabled children across Greater Manchester. We stand up proud in our local community championing the children & projects who need an extra helping hand, supporting children in our city living in difficult circumstances dealing with issues such as poverty, abuse, neglect and short life expectancy. Every penny that is raised stays locally dealing with issues on our doorstep and responding to the needs of our communities.
As a grant giving charity for Superhero Day every year we identify an extremely worthy cause and pledge to raise around £100k. This year the worthy cause is ‘When You Wish Upon A Star’.
When You Wish Upon A Star is a charity whose primary aim is to grant the wishes of children suffering from a life threatening or terminal illness. Each day the charity receives referrals from Hospitals, Hospices and families requesting a wish for a child in their care. When You Wish Upon A Star comes into their lives at a time when the family of a newly diagnosed child, is in deep distress. The charity’s Wish Fairy sprinkles her fairy dust and the magic begins…a Wish is Born!
A donation of £100,000 would enable the charity to grant more wishes for children and their families, when they need it the most.
A wish is time spent with family away from long stays in hospital and painful treatments. It can be a treasured meeting with their favourite Pop Star, be a Superhero for a day, and “a Once in a Lifetime” wish to meet Mickey Mouse, Swim with a Dolphin, or have a special Birthday Party in Cinderella’s Castle in Disneyland.
It means so much to have the support of Key103, Cash for Kids, enabling children from the Greater Manchester area to say, “When I Wished Upon A Star …. My Dream Came True!
Charity Number: 1122062 Company Number: 06424810
Campaign to raise awareness of Cash for Kids with @CFKKey103 @whenyouwishuk and @Key103
Today we have a brilliant opportunity to be involved with a fantastic cause in collaboration with Manchesters number 1 radio station Key 103. In the first of a few OMBs, we are looking for all the amazing OMBLES to help raise awareness of the charity Key 103’s Cash for kids and encourage people to donate. We'll then be doing another exciting OMB for a special event they are planning. Watch this space!
Brief: Campaign to raise awareness of Key103’s Cash for Kids with @Key103 @cfkkey103 @whenyouwishuk
The webpage is http://www.key103.co.uk/superhero
PRIZE: 2 tickets to the KEY 103 Summer gig at the Manchester Arena.
When tweeting... please include the following:
@cfkkey103 along with @whenyouwishuk and @Key103
Info:
Key 103 Cash for Kids
Key103’s Cash for Kids is a local charity that fundraises to help disadvantaged and disabled children across Greater Manchester. We stand up proud in our local community championing the children & projects who need an extra helping hand, supporting children in our city living in difficult circumstances dealing with issues such as poverty, abuse, neglect and short life expectancy. Every penny that is raised stays locally dealing with issues on our doorstep and responding to the needs of our communities.
As a grant giving charity for Superhero Day every year we identify an extremely worthy cause and pledge to raise around £100k. This year the worthy cause is ‘When You Wish Upon A Star’.
When You Wish Upon A Star is a charity whose primary aim is to grant the wishes of children suffering from a life threatening or terminal illness. Each day the charity receives referrals from Hospitals, Hospices and families requesting a wish for a child in their care. When You Wish Upon A Star comes into their lives at a time when the family of a newly diagnosed child, is in deep distress. The charity’s Wish Fairy sprinkles her fairy dust and the magic begins…a Wish is Born!
A donation of £100,000 would enable the charity to grant more wishes for children and their families, when they need it the most.
A wish is time spent with family away from long stays in hospital and painful treatments. It can be a treasured meeting with their favourite Pop Star, be a Superhero for a day, and “a Once in a Lifetime” wish to meet Mickey Mouse, Swim with a Dolphin, or have a special Birthday Party in Cinderella’s Castle in Disneyland.
It means so much to have the support of Key103, Cash for Kids, enabling children from the Greater Manchester area to say, “When I Wished Upon A Star …. My Dream Came True!
Charity Number: 1122062 Company Number: 06424810