One Minute Brief of the Day: Campaign to expose the link between Social Media & Mental Health issues to help make informed decisions about children’s internet use

One Minute Brief of the Day:

Campaign to expose the link between Social Media & Mental Health issues to help make informed decisions about children’s internet use

Today we've got a brief on an important issue that is affecting young people of today. With the rise of social media, we are looking for the OMBLES to help raise awareness across Twitter on this subject and the winning idea will receive a great prize! Get involved.

Tweet your ideas to @OneMinuteBriefs & @ITMattersInMind with the hashtag #ITMatters

Prize: Winning idea will receive £150 Amazon Vouchers

Background: 

To educate parents about the direct link between Social Media use and Mental Health to help them make informed decisions about their children’s Internet use
​
88% of teens have seen someone be mean or cruel to another person on a social networking site. The number of sexual assault cases related to social media sites has increased by 30%. 12% of teens say they witnessed unpleasant behaviour “frequently” on social networking sites. 41% of teens had a negative experience as a result of using a social networking site. 67% of teenagers say they know how to hide what they do online from their parents. 43% of teens say they would change their online behaviour if they knew that their parents were watching them. 39% think their online activity is private from everyone, including parents. 20% of kids think their parents have no idea what they are doing online.

itmattersinmind.com

Key messages:

• Highlight the stress children can experience on SM
• Make parents aware the link between SM and Anxiety
• Make people aware that often very young children are exposed to very distressing dark content on seemingly innocuous Apps

One Minute Brief of the Day: Create a @NABS_UK Christmas Card/PressAd

One Minute Brief of the Day:

Create a @NABS_UK Christmas Card/Press Ad

Today we've got a brief with our friends at NABS. This is an exciting opportunity to have your idea seen by the entire ad industry so get involved! Tweet your ideas to @OneMinuteBriefs & @NABS_UK

PROJECT BACKGROUND: 
Each year NABS sends a Christmas card to industry supporters to thank them for their support throughout the year. We also run an ad in Campaign magazine, which is our opportunity to thank all those whose support we so heavily rely on across the year and wish them a merry Christmas. We are looking for ideas for both a thank you press ad and a Christmas card.

OBJECTIVES: 
Primary:
To wish the industry a Happy Christmas

Secondary:
To thank people for their continued support throughout 2016

PRIZES: 
- £50 Love2Shop Vouchers
- Your Xmas card idea created and sent into all major ad agencies
- Your idea featured in Campaign Magazine

TARGET AUDIENCE: 
NABS’ audience of creative agencies, media agencies and media owners – from account executive to CEO – plus the regular reading public of Campaign magazine, encompassing those who know NABS and what we do and those who do not. 

PROPOSITION: 
NABS wishes you a happy Christmas 
With your help we can continue to support our industry

ABOUT NABS:
NABS is here to help improve and champion the wellbeing of everyone in advertising and media, to help you, your company and the industry succeed and thrive, at every stage on the journey of your career.

NABS does this by offering the industry career coaching, networking Opportunities, grants and workshops on things like working parents and resilience, an Advice Line which exists to offer a supportive ear, and events which bring all sides of our community together to network and learn.

NABS is funded entirely by voluntary donations from the media and advertising industry it supports. 

One Minute Brief of the Day: Campaign to raise awareness of the health effects of air pollution with @ClientEarth @TheDrum #No2DirtyAir

One Minute Brief of the Day:

Campaign to raise awareness of the health effects of air pollution with @ClientEarth @TheDrum #No2DirtyAir

ClientEarth want to raise public awareness of the health effects of air pollution in the UK – and that it doesn’t have to be this way.

Tweet your ads to @OneMinuteBriefs @TheDrum and @ClientEarth with the hashtag #No2DirtyAir #DoItDay

Prizes:

- Chance to have your work shown on billboards in London & New York.

- Have your work featured on The Drum website.


Who are Client Earth?
We are environmental law charity. We work to protect the environment through advocacy, litigation and science.

A little more depth on our challenge
Despite its image as a world-class city, London has the worst air quality in the UK and some of the most polluted streets in Europe. Legal limits designed to protect people’s health are not being met throughout London. Almost 10,000 Londoners die every year because of polluted air according to the latest medical research. Air pollution is classified as the single largest global environmental health risk by the World Health Organisation, causing heart attacks and strokes, exacerbating respiratory conditions and increasing the risk of hospitalisation and death. It is a known carcinogen and is linked to premature births, low birth weights and reduced lung capacity in children. There is also increasing evidence suggesting links to other health conditions such as diabetes, dementia and autism.

We want to raise public awareness of the causes of air pollution and the effect it can have on people’s health. The new Mayor of London is proposing an Ultra Low Emission Zone to help tackle the problem and is launching a series of consultations over the next 6 to 8 months. By raising awareness we want to build public support for bold action to tackle air pollution.

What are we looking for from the team on Plan It Day?

We are running a campaign on air pollution – no2dirtyair. We want interesting and original ideas on how we can raise awareness of air pollution. In particular, to reach beyond the usual suspects (e.g. those with existing environmental concerns) and in particular those most vulnerable to the impacts of air pollution (e.g. children and their parents, and older people).

What do we want them to do?
Become aware of what causes London’s air pollution, its health effects and that it doesn’t have to be this way – in order to support bold policies to tackle air pollution.

Important notes
We want an empowering message. We don’t want to just highlight the negative effects of air pollution and how it harms people’s health – what is key to our message is that this issue can be improved if the government take urgent steps to improve air quality. What we want people to understand is that the more pressure we can put on politicians and governments to tackle pollution and the health and respiratory problems it cases, the more government are likely to act.

http://www.clientearth.org/

One Minute Brief of the Day: Campaign for #BankersforGood with @TheDrum #DoItDay

One Minute Brief of the Day: 

Campaign for #BankersforGood with @TheDrum #DoItDay




Lack of financial services keep billions below poverty line – so banks have social purpose. Create a campaign around #BankersForGood

To enter, simply tweet your idea to @OneMinuteBriefs and @TheDrum using the hashtag #BankersForGood.

Prize: On Do it Day The Drum has been offered use of Clear Channel's digital billboards in Times Square New York and Piccadilly Circus London, and your idea could be chosen by the brands to feature. Get your idea on the world stage! We will also feature entries on our site and Facebook.

Background brief:
We’re inviting our communities to respond to a second quick-fire brief and giving them the potential chance to have their work showcased on some of the world’s most iconic billboards.

At The Drum’s Do it Day event next week creatives and tech players will join some of the world’s biggest companies to solve international problems using the power of creativity in a 24-hour timeframe.

We want creatives to come up with a campaign to show the world that bankers can be a force for good.

Over 30% of people on the planet lack the secure means of saving money, but there are financial institutions out there who are trying to solve this problem, showing that banks have a social purpose.

Part of the Do it Day challenge is to celebrate the good people working in the industry and encourage like-minded people to enter the space. As such the poster you create should be emotive. It should inspire people working in, or considering a career in, finance to be a 'good banker' and inspire them to support organisations that provide financial services to those on low incomes.

http://doitday.thedrum.com/

#BankersForGood
#doitday
@TheDrum



@thedrumdoitday (lowercase)

One Minute Brief of the Day: Campaign to show how Manchester can become a world class pioneer of health with @GrantThorntonUK #VibrantManchester

One Minute Brief of the Day: 

Campaign to show how Manchester can become a world class pioneer of health with @GrantThorntonUK #VibrantManchester

Overview: Grant Thornton has partnered with One Minute Briefs to encourage the nation to think about how Greater Manchester can become a world class pioneer of health.

Prize: £200 Amazon Voucher 

Tweet your posters to @OneMinuteBriefs and @GrantThorntonUK with the hashtag #VibrantManchester

On 24^th November, Manchester will host a Live Lab event, which will bring together 200 of the city’s champions to consider how Manchester can become a world class pioneer of health.

As part of Grant Thornton’s ‘Vibrant Economy’ agenda, the Live Lab will explore topics such as technological innovation in the medical sector, better collaboration between public, private and not for profit sectors and how to encourage greater wellbeing in the regions citizens more broadly.

Grant Thornton is looking for content to share that highlights how Greater Manchester could become a world class pioneer of health.

About the Vibrant Economy campaign. In March 2016, Grant Thornton revealed that the nation’s untapped business potential could add a prospective £479bn to the UK economy by 2025. The leading business advisory firm has launched an 18 month programme of activity to create a nationwide conversation about how we can drive a more vibrant economy to help bridge this potential gap, including a series of city inquiries across the UK.

Info here: http://vibranteconomy.grantthornton.co.uk/campaign/how-do-we-all-mobilise-greater-manchester-to-pioneer-world-class-health/

One Minute Brief of the Day: Create posters to communicate what it must be like for refugees fleeing with just one possession. #OneMoreThing #doitday @TheDrum @thedrumdoitday

One Minute Brief of the Day:

Create posters to communicate what it must be like for refugees fleeing with just one possession.
#OneMoreThing #doitday @TheDrum @thedrumdoitday

Today we've got an amazing opportunity to get a powerful message out across the world via social media.

Hoping for all of the OMBLES to get involved and take the opportunity for the chance to win a great prize.

Prizes:

On Do it Day The Drum has been offered use of Clear Channel's digital billboards in Times Square New York and Piccadilly Circus London, if your creative is chosen there is the potential for it to run them on these iconic screens, as well as featuring on The Drum.

This is a great opportunity to have your work seen by a huge amount of people!

Brief:

Refugees are people like us. Create ad that reminds people with so much what it must be like to flee with just one possession using the hashtag #OneMoreThing and #doitday 

Tweet entries to @oneminutebriefs @thedrum & @thedrumdoitday

Background:

The Drum and One Minute Briefs are today inviting our communities to take part in a quick-fire creative challenge ahead of Do It Day, with the potential to have their creative displayed on some of the world's most iconic billboards.

On 10 November brands, marketers and tech talent from both the UK and US will come together to prove that marketing can change the world in just 24 hours.

However, before the main event we’re appealing to creatives to share their ideas on how best to respond some of the toughest briefs, and what better way to honour achieving extraordinary feats in an short timeframe then setting a One Minute Briefs challenge?

We are calling on creatives to design an ad that helps people empathise with refugees leaving their homes, and remind people what it must be like to flee with just one possession.

To enter, simply tweet your idea to @OneMinuteBriefs and @TheDrum using the hashtag #OneMoreThing.

Your creative should encourage people to put themselves in the place of somebody having to quickly leave their home, and put across the enormity of the painstaking choices they must face when choosing what to leave behind.

http://doitday.thedrum.com/
#OneMoreThing

#doitday 

@TheDrum

@thedrumdoitday 

ONE MINUTE BRIEF OF THE DAY: ADVERTISE #HELLTOUPEE WITH @TRUNKAGENCY

ONE MINUTE BRIEF OF THE DAY:

ADVERTISE #HELLTOUPEE WITH @TRUNKAGENCY

Today’s brief comes straight from our friends at brand new Manchester based Engagement Agency - Trunk. You might remember their Creative Director Adam Britton as the OMBLive event host!

‘Hell Toupee’ is an addictive online game created by the team at Trunk. The game invites you to punch Donald Trump, with rewards for accuracy and points deducted for decoys. 

Brief: 

Advertise the game and Trunk to ensure it reaches a huge audience before the election. 

Hell Toupee game link - https://trunk.agency/hell-toupee/

Tweet your posters to @OneMinuteBriefs and @TrunkAgency 

Prize:

The winner will receive every creative's dream hamper (worth over £100). There will also be a special prize for the #OMBLE with the highest screenshotted score – so get playing & sharing! 

Trunk is a brand new engagement agency in Manchester working strictly with agencies only. Trunk is every agency’s new best friend – we can do complete campaigns, create highly engaging content or just provide a fresh pair of eyes on a difficult brief. Trunk launches today, 1st November 2016. We love creating HTML5 games, apps, competition mechanics, animation and illustrations. In short, cool and really creative fun stuff. If you need it doing, we'll do it better than anyone else. Why not say hello - this could be the start of a great friendship between us and your agency.

Email - hello@trunk.agency

Website - trunk.agency

Twitter @trunkagency 

One Minute Brief of the Day: Advertise the #MagnaficentSeven Creative Placement Scheme with @Magnafication

One Minute Brief of the Day: Advertise the #MagnaficentSeven Creative Placement Scheme with @Magnafication

Today we've got a great brief with a brilliant prize. As some of you already know, aside from running One Minute Briefs, I am also the Creative Director at MAGNAFI.
And, I'm looking to recruit some new creative talents to our growing team to work on the likes of big brands like Sofology, Betfred, Missguided and Very.

That's why we have created the Magnaficent Seven Creative Placement Scheme and we want the OMBLES to create posters to advertise this and encourage your friends, fellow students/grads and yourselves to get involved! 
We want all types of creatives of all levels to take part and win themselves a place.

Tweet your posters to us mentioning @oneminutebriefs @magnafication #MAGNAFICENTSEVEN .... & when you've done that.... get thinking of your one min film and enter at oneminfilms@magnafi.com

Prize: UNLIMITED 6 month Cinema Pass.

ABOUT:

WANTED: SHARP SHOOTING CREATIVES

Award winning film advertising agency MAGNAFI are on the hunt for hotshot creatives to join our growing team.
We want people with that killer creative instinct who can capture the audiences of our clients, create pitch winning ideas
and go above and beyond on self initiated projects, like the time we helped the NHS beat Bieber to Xmas No.1.  
Art directors, designers, copywriters, film-makers, students, grads...we want all types of creatives to get involved.

BRIEF: ADVERTISE YOURSELF WITH A ONE MINUTE FILM

The 7 shortlisted entrants will be invited to spend the day at MAGNAFI HQ on 24th November.
Here you‘ll experience live project work, One Minute Briefs workshops, 
inspirational talks, portfolio crits and, of course, we’ll create a film! 
All washed down with beer and Prosecco at our bar.

REWARD: 7 WEEK PAID PLACEMENT AT MAGNAFI
The person/people who impress us most on the day win a paid internship which could turn into a full time job! 

Send your entries to us at: 
oneminfilms@magnafi.com

Deadline: 15/11/16 

One Minute Brief of the Day: Campaign to support @PW_Bond's @Brave_the_Shave @MacmillanCancer Campaign

One Minute Brief of the Day: 

Campaign to support @PW_Bond's @Brave_the_Shave @MacmillanCancer Campaign

Today is a very special brief and I hope all the OMBLES will get involved.

As I mentioned in my #OMBLive3 talk, we are all part of OMB and we should all support each other. That's why today's brief is to support an OMBLE in his quest to do an amazing thing for a great cause. He is going to Brave the Shave and looking to raise money for Macmillan as well as making his mother smile.

So we are looking for the OMBLES to create some great posters and encourage people to donate here: https://bravetheshave.org.uk/shavers/paul-bond/

Tweet yours to @OneMinuteBriefs @PW_Bond @Brave_The_Shave & @MacmillanCancer

You can see more on Paul's blog on the link below or read on to find out more info about his campaign.

http://www.bondpaulw.com/blog/brave-the-shave

Last month, my mum was diagnosed with breast cancer.

The prognosis is good, all things considered, but it’s a lot for her to deal with.

One minute she’s walking around, feeling absolutely fine – and then, in an instant, her world is turned upside down.

And there’s nothing she can do about it.

She feels helpless.

And so do I.

It feels like there’s very little I, or the rest of my family, can do to help.

A hug. A word of encouragement. An ear to listen. A shoulder to cry on.

That’s about it.

We can’t fight the cancer, we can’t take the chemo for her and we can’t give her an organ.

All we can do is help her cope.

She hasn’t even started chemo yet, but already she’s worrying about losing her hair.

I don’t want her to feel self-conscious about that. Not on top of everything else.

I jokingly told her she could have mine. She laughed.

Okay, so she’d look ridiculous in a Paul-wig. But maybe instead of giving her hair, I could just give her a bit of confidence?

Maybe if I shaved my head, she won’t worry about it as much.

Maybe she’ll even see the funny side.

And maybe we’ll raise some money for a good cause. It is #BreastCancerAwarenessMonth after all.

So that’s the plan.

Now, those of you who know me will know that I’ve shaved my head before. So you might be thinking this is no big deal.

Well, you’d be right. That’s why I’m going to go full on slap-head. Cue ball. Chrome dome.

And if we hit the donation targets, I’ll even wax my eyebrows off completely.

And the beard? Well shaving it off is a bit too easy, so you can choose a ridiculous style for it instead.

And I will look like a giant, expressionless purple-Hitler-tache-wearing baby, for charity. If you so choose.

So here's the deal...

£0 - head shaved. Any donation would be greatly appreciated though :)

£750 - One eyebrow waxed

£1,000 - Both eyebrows waxed

And the person who gives the highest single donation gets to choose my beard style/colour.

All funds raised will go to Macmillan Cancer Support.

And I’ll wear whatever I end up with for a whole month...

Thanks for reading! If you feel like donating to a great cause, making me look ridiculous and giving my mum something to smile about, you know what to do...

One Minute Brief of the Day: Campaign for everyone to send their GOLD pics to #GoGoldMCR

One Minute Brief of the Day:
Campaign for everyone to send their GOLD pics to #GoGoldMCR

After the previous OMB that kicked the GOLD campaign off just a couple of weeks ago, it's all happening! We've got a thousand gold hats descending on Albert Square Manchester later today along with hundreds of gold wigs, t-shirts and stickers. Come and find us to grab yours and #GoGoldMCR!!

We've got Johnny Vegas on board to front the campaign and we want everyone to wear gold at the parade and send their pictures in with the hashtag #GoGoldMCR for the chance to win some amazing prizes.

So... today we want you to send in your GOLD selfies, GOLD work pics, GOLD family photos, GOLD parade pics, GOLD profile pics and encourage everyone you know to do the same!!

Tweet @OneMinuteBriefs & @GoGoldMCR using the hashtag #GoGoldMCR 

You can also use the hashtag #GBHeroesMCR and mention the brands @sofology @unshackled @betfred @booteauk @musicmagpie 

We've got some amazing brands on board giving away amazing prizes. Let's turn Manchester GOLD and beyond. Well worth getting involved!

Betfred
4 x tickets to Haydock County Whittle Chase day – 17th December Over 18s only

Betfred
4 x tickets to Haydock Last Fling Race Meeting – 30th December Over 18s only

Bootea
Entire product range for one lucky person

Sofology
Sofa up to value of £2,000 for the goldest family

Unshackled:
Gold iPhone

Music Magpie:
Free gold iWatch and free gold iPad for best dressed man and woman 

One Minute Brief of the Day: Advertise #PeanutDust

One Minute Brief of the Day:
Advertise #PeanutDust

"You know the dust at the bottom of peanuts? That's the best part."

Today in homage to my favourite show on TV... BAFTA nominated 'People Just Do Nothing', I want the OMBLES to advertise a wonderful product called Peanut Dust sold by the one & only Chabuddy G. 

Peanut Dust is basically the dust you find at the bottom of packs of peanuts. Sold by the pack full!
https://www.youtube.com/watch?v=O5c0XDqhmUk

Hope you'll all get involved in today's brief with an AdPad & Marker to be won for the best ad!!

Tweet yours to @OneMinuteBriefs @ChabuddyGeezy @KuruptFM with the hashtag #PeanutDust

We'd also like you to tweet the rest of the team if you can fit in your tweets! @MCGRINDAH @MANLIKEBEATS @THEWIGGYMESS @LADYMICHE2 @DECOYDUBZ

Good Luck!! 

One Minute Brief of the Day: Campaign to #GoGold for the the Manchester Olympic & Paralympic Homecoming Parade

One Minute Brief of the Day:
Campaign to #GoGold for the the Manchester Olympic & Paralympic Homecoming Parade

This year the GB Olympic and Paralympic teams won a record haul of medals in Rio. More medals than any other country IN THE WORLD apart from the states. Let's celebrate that!! Today we've got another great collab with @magnafication and we're looking for scribbles, notes, scripts, posters etc... with a great prize to be won.

We want ideas for how to spread the message, and make sure that, on the 17th October, if you, your children, or your businesses are not dripping with gold you’ll be the odd ones out!!

Tweet your ideas to us using @Magnafication @OneMinuteBriefs and the hashtag #GoGold

Prize for winning idea: 6 months UNLIMITED Cineworld Pass

About:

It’s often said that it’s London where the streets are paved with Gold…..

Manchester has been chosen to host the celebration parade on the 17th October, a day before London hosts an event. We’d like to turn Manchester Gold in celebration of the teams. Celebrating these modern day role models in the age of reality TV stars and social media pranks is hugely important in inspiring kids to believe that real people can achieve and get into sport.

We want to turn Manchester Gold on the 17th of October - Olympic and Paralympic homecoming parade. We’d like to show the rest of the country, the world, that Manchester has creativity, enthusiasm and dynamism. This is our chance to shine... and #GoGold

We want to encourage everyone to wear Gold in celebration of the role models in the GB team, and to inspire Manchester’s Children to get into sport themselves. Think of it as a mass gold fancy dress competition!!

We have already got numerous big brands/charities on board who will be going gold for the day and offering some amazing prizes to be given out to some of those who take part.

Lets turn Manchester gold on October 17th.

One Minute Brief of the Day: Advertise @Kindness_Org

One Minute Brief of the Day: 

Advertise @Kindness_Org

Today we've got a brilliant collaborative brief with our friends at kindness.org. With a great prize to be won for an amazing cause, we'd love all the OMBLES to get involved!

Tweet your posters to @Kindness_Org @OneMinuteBriefs & @Magnafication using the hashtag #ChooseKindness & we'll RT & feature it at Facebook.com/oneminutebriefs.

Prize: £100 to a charity of your choice.

About:

We’re on a mission to inspire people to choose kindness everyday. We’re a nonprofit organization. In a world where kindness has lost its way, we’re committed to bringing kindness back to the forefront of human interaction. We’re a digital platform rooted in real life. We like to think of ourselves as a bridge between the digital and physical worlds. And we’re trying to use our digital platform to spark real change in real communities across the globe. We're committed to awareness, action, and impact and are underpinned by research. And we’re here with a simple vision - to help build a kinder world.

https://www.facebook.com/kindnessorg/

https://twitter.com/kindness_org

https://www.instagram.com/kindnessorg/

https://www.youtube.com/channel/UCkcxXa_Y5b0_iusL-Yj-2yw

https://medium.com/@kindness.org

One Minute Brief of the Day: Create posters for #SwitchtheStick Campaign with @CitytoSeaBrist

One Minute Brief of the Day:

Create posters for #SwitchtheStick Campaign with @CitytoSeaBrist


Today we are collaborating with @CitytoSeaBrist to raise awareness socially of a huge problem. We want to educate and encourage others to get involved and combat this issue. This is an opportunity to share some great ideas and win yourself a prize at the same time.

Tweet: @oneminutebriefs & @citytoseabrist with the hashtag #SwitchTheStick

Prize: £50 cash and a year's supply of paper cotton buds!!

About:

Help stop plastic pollution from cotton buds NOW! We want people to sign and share the petition at switchthestick.org to ask UK retailers to change the stems of cotton buds from plastic to paper. 60% of sewage-related plastic pollution in the UK comes from cotton buds, with millions of them littering our riverbanks and coastline. UK Retailers are currently reviewing their policies on this issue so now's the time to let them know we care!

Plastic is now found in a THIRD of fish caught in Britain, including cod and haddock, and 83 per cent of UK-caught scampi are found to contain plastic particles. Sign the petition at switchthestick.org to ask retailers to switch cotton bud stems from plastic to paper.

Already switched / good guys: Johnson & Johnson, Waitrose, M&S, Coop.

Need to change: ASDA, Tesco, Morrisons, Sainsburys, Aldi, Lidl, Boots, Superdrug.
You could mention these feeds in your tweets to get them to take notice of our campaign.

social/web links:

www.switchthestick.org

#switchthestick

@citytoseabrist

One Minute Brief of the Day: Campaign to support the #JustHealth Campaign

One Minute Brief of the Day: 

Campaign to support the #JustHealth Campaign

Today we've got the opportunity to make a difference on a potentially huge day for the NHS. Since OMB helped the NHS get to Xmas No.1, the fight to save the NHS hasn't stopped and tomorrow junior doctors and their supporters will rally outside the High Courts at 8am on the first day of the hearing with a visual demonstration of how the government are playing games with the NHS and trying to get something for nothing.

So it would be great if OMB could help raise awareness with a visual demonstration of our own via social media. Although, we don't necessarily want to attack government individuals or parties but we want to question actions/words/policies that affect the future of the NHS. The brief is upto you to interpret however you wish. Overall we want to help protect and champion the NHS.

Brief:

We're looking for notes, scribbles, scripts, posters, GIFs... ANYTHING to support the #JustHealth campaign

Tweet to @Justice4Health_ & @LoveYourNHS & @OneMinuteBriefs with the hashtag #JustHealth

Prizes: 

- Copy of the OMB Book or Free #OMBLive3 Ticket

(if you've got both we'll sort you a couple of free drinks at the event ;) !!)

- Opportunity to turn your idea into a bigger campaign or film.

Background - http://www.justiceforhealth.co.uk/

Mr Hunt first threatened to impose a contract on NHS doctors a year ago, in his King's Fund Speech he stated: "There will now be six weeks to work with BMA union negotiators before a September decision point. But be in no doubt: if we can’t negotiate, we are ready to impose a new contract."(1)

Following further failed negotiations, Mr Hunt announced his decision to unilaterally impose a contract in February 2016 where he said in Parliament: "Along with other senior NHS leaders and supported by NHS Employers, NHS England, NHS Improvement, the NHS Confederation and NHS Providers, [chief negotiator Sir David Dalton] has asked me to end the uncertainty for the service by proceeding with the introduction of a new contract that he and his colleagues consider safer for patients and fair and reasonable for junior doctors. I have therefore today decided to do that.”(2)

Since Justice for Health began this challenge in February, there have been changes and progress in the contract crisis, following the first full walk out strikes in British history and further negotiations between the BMA and government. However, Junior doctors rejected the latest contract offer put to a referendum by the BMA in June. Mr Hunt once again took the decision to unilaterally 'introduce' the rejected contract, leaving junior doctors silenced and their concerns ignored. 


(1) https://www.gov.uk/government/speeches/making-healthcare-more-human-centred-and-not-system-centred


(2) http://www.publications.parliament.uk/pa/cm201516/cmhansrd/cm160211/debtext/160211-0002.htm#16021153000002

See below for info about the campaign along with some images of placards for inspiration.

We look forward to seeing the power of the OMBLES and what they can do to help us in our campaign.

About: 
- Justice for Health was founded in March 2015 by five frontline junior doctors to mount a legal challenge against the imposition of an unsafe and unsustainable contract on Junior Doctors by the Rt Hon Jeremy Hunt, the Secretary of State for Health (SOS).

- A record breaking £300,000 was raised by over 10,000 donations through the online crowd-funding platform CrowdJustice.

- The SOS intends to impose the disputed contract on all junior doctors in England from October 5th 2016. NHS frontline staff and academics have rejected this contract as it is considered unsafe, unsustainable and undeliverable.

- The SOS’s insistence on imposition has led to the doctors’ union calling to drop imposition in order to prevent any further industrial action.


- Justice for Health’s skeleton argument will be available on their website on the first hearing day. Their team of lawyers will put three public law arguments to the judge that the SoS has:

• acted outside of his powers

• failed in his duty of clarity to parliament and the public

• been irrational in decision-making


Abuse of power
“We argue that the SOS does not have the legal power to impose a contract on training doctors and has been acting beyond their legal power in taking this decision. The SOS only has the power to agree a contract with the BMA.” Dr Ben White


Lack of clarity
“Throughout this dispute, the SOS has represented himself as the decision maker and that he will impose a contract on doctors. This contradicts his lawyers’ position that he is merely introducing the contract. They recognise that he does not have the legal power to impose. We argue that through his lack of clarity, Mr. Hunt has repeatedly misled parliament, the public and the NHS bodies that are currently implementing the contract under his instruction. This is clearly a breach of his ministerial duty of candour.” Dr Nadia Masood

Irrationality
“All NHS staff want to improve the care the Health Service provides every day of the week. This must be planned and evidenced.

In 2015, Jeremy Hunt misrepresented data to claim that there are 11,000 excess deaths because there aren’t enough doctors at the weekend; his justification for imposing the junior doctors’ contract. Mr. Hunt claims junior doctors are a barrier to deliver a ‘Truly 7 Day NHS’ but we already provide 7-day emergency cover. We are struggling with understaffing on a daily basis, if additional services are required, this cannot be done without more staff and funding.” Dr Francesca Silman

"Jeremy Hunt and others have made a very strong case for seven-day services, but it seems to us it's impossible on the current level of staff and the current money we have available.

The Government’s ‘seven day NHS’ plan at present is fundamentally flawed

• It lacks a definition and a resourced plan

• ‘Weekend effect’ is undefined and the data is academically disputed

• There is no evidence that changing junior doctor weekday staffing levels will improve care across the week

• It is not matched by increased staffing or funding

• The Department of Health’s own risk assessment confirms major safety concerns surrounding implementation

On this basis, it is irrational to impose this contract.

Mr. Justice Green presides over the hearing at the Royal Courts of Justice on 19th and 20th September 2016. The final judgement will be announced before the end of the month.

One Minute Brief of the Day: Campaign for @TheWorldVsMS

One Minute Brief of the Day:
Campaign for @TheWorldVsMS








Today we've got an great brief to help raise awareness and come up with ideas for the amazing @TheWorldVsMS campaign. Please get involved whether it's a scribble, poster, film ideas or something else.

We're looking for ideas that advertises the campaign itself and also solutions to the brief on http://www.theworldvsms.com itself. I work at MAGNAFI and we will put some resource behind the winning ideas to help bring them to life too.

MAGNAFI's CEO Simon Lewis is especially keen for all the OMBLES to help us make a difference as his father has MS and knows at close hand the battles he faces each day.

Please tweet your ideas to @OneMinuteBriefs @TheWorldVsMS @Magnafication

Prizes:
-Copy of the OMB Book or OMB Tee
-Free ticket to #OMBLive3
-Collaborate with MAGNAFI to have your idea made.
About the campaign:

Every day millions of people around the world live with multiple sclerosis (MS). With unpredictable symptoms, day-to-day tasks can be a real struggle – everything the everyday shouldn’t be.

That’s where The World vs.MS comes in. We’re exposing the daily challenges of living with multiple sclerosis, looking for ideas to solve them and developing one winning idea with the help of our partners Entrepreneurial Spark and MS Ireland.

And there’s one vital thing we need. You.

The MS community, teachers, students, designers, entrepreneurs, the world. We need your help. To expose these challenges. To provide ideas for solutions. To take on MS, together.


We’re currently looking for bright ideas to help solve our three chosen challenge briefs… and we want to hear yours.

The World vs.MS is about making a real difference to the lives of those living with multiple sclerosis (MS) and those who support them. By understanding their challenges, connecting people and driving innovation, our mission is to improve their everyday life.

We want to unite the MS community and give them a platform where their voice counts – to be an active movement that is driven by them, to ensure meaningful and relevant outcomes. But to do this, we also need to reach beyond the MS community, inviting collaboration and ideation from experts in a diverse range of fields, with the right skills and experience to help us drive innovation in MS.

In everything we do, we aim to expose the realities of living with MS and strive to empower everyone it affects by innovating for a better future.

http://www.theworldvsms.com

One Minute Brief of the Day: Campaign to raise awareness of @RidefortheChild

One Minute Brief of the Day: 

Campaign to raise awareness of @RidefortheChild

Today we have an amazing brief in collaboration with a good friend of mine who is doing something amazing for charity. Shane is cycling from San Fran to New York, 3200 miles in 28 days from the 1st September 2016 and is raising money for children with deafness or cancer. You can donate to the cause here: http://uk.virginmoneygiving.com/fundraiser-web/fundraiser/showFundraiserProfilePage.action?userUrl=rideforthechild

And, I thought it would be amazing if the OMBLES could help raise awareness of this amazing challenge he is taking on and help to encourage donations to the cause.

Tweet your entries to @OneMinuteBriefs and @RidefortheChild using the hashtag #rideforthechild and make sure that your name is in the corner of your entry

Prizes:
- Ride for the Child Tee shirt (as modelled by Shane below)
- Copy of the OMB Book.

To find out more about Ride for the Child See below:

Website

http://rideforthechild.co.uk 

Facebook

https://www.facebook.com/rideforthechild

Photos

https://www.dropbox.com/sh/rfa0afmjdlv6yag/AACpV_UgieGlBGdMX7p9fM1fa?dl=0

Look forward to seeing some amazing creative ideas to support an amazing campaign.

Here is what Shane had says about the Ride:

The ride

America is approximately 38 times the size of the UK, it’s also around twice as warm in September with temperatures averaging 68°F. Most people – including myself – imagined America as a highly populated, booming place. That’s definitely true in the main cities, however the middle of America can best be summed up in one word: desolate.

It’s quite painful viewing the roads on Google Maps and I imagine they will be very lonely and unforgiving as I battle my way along them on my bike.

San Francisco to New York is around 3200 miles and I’m going to be cycling it over a period of 28 days. Averaging 120 miles a day, I will cross 11 states and proceed through four timezones. I will be tailed for the duration of the ride by a support team who will be stationed in an RV vehicle.

Although the ride itself is going to be tough, the support in the RV vehicle shouldn’t be underestimated. It’s essential that I’m never in need of food or water in such high temperatures. The washing, cooking, massaging (ha), organisation and of course the directions are all fundamental to the ride going smoothly.

Cycling a distance which is almost 40% further than the Tour De France and travelling a higher average distance per day, it’s not a challenge for the faint-hearted. Add the incredibly hot temperates into the mix and it’s an incredibly difficult challenge for anyone.

I will head through the Rocky Mountains, reaching elevations of over 9000ft and undoubtably experience fatigue because of high altitudes. I will be documenting information about the ride, my training and other bits and pieces in detail throughout the next year.

I’m 100% focused on my goal of completing the ride and doing my absolute best to reach my fundraising target of £10k. I really hope you can help me achieve it!

One Minute Brief of the Day: Advertise the OMB Awards & Tournament

One Minute Brief of the Day:
Advertise the OMB Awards & Tournament

With the #OMBLive3 event only a few weeks away, we want to get people involved in the 'Live' One Minute Briefs tournament and also get their votes in for OMBLE'S OMBLE of the Year. We want people to tweet in their votes and get people entering the tournament so today's brief is all about this.

Tickets to the event are going fast so don't miss out and get them now! https://www.eventbrite.co.uk/e/one-minute-briefs-live-3-tickets-26906352625

Prize: We are giving away a free ticket to #OMBLive3.
(If you've already got one we'll refund it or you can bring along a friend)

One Minute Brief of the Day: Advertise @OldPhotoRestore

One Minute Brief of the Day:

Advertise @OldPhotoRestore

Today we've got a great brief with our friend @PickNickDesign who offers a photo restoration service @OldPhotoRestore - restoring faded & damaged old photos and colourising black & white photos. 

About: It is likely that you or a family member have a collection of old photos that are slowly deteriorating and those family history moments are fading away. By having those photos restored, it will not only create a backup, but you are restoring the captured moments of your family history for future generations to enjoy.

Brief: To advertise the benefits of photo restoration. 

Prize: £50 worth of free photo restoration to use for yourself or as a gift. (High resolution scan/s will be required.)

Hashtag: #PhotoRestoration 

Tag: @OneMinuteBriefs and @OldPhotoRestore 

Resources: You are welcome to use the following logo and photos. 

Further Reading: www.photorestoration.services, www.facebook.com/OldPhotoRestore/,www.twitter.com/oldphotorestore

Guest Blog Post by @WorldOfOlly - The Value of a Minute

Guest Blog Post by @WorldOfOlly - The Value of a Minute

We often forget the value of a minute. It can be the difference between a football team winning the cup, and deeming themselves a failure. It can be the difference between securing tickets to Glastonbury, and having to watch it on TV. For me, one minute was the difference between the proudest moment of my advertising career, and never knowing I was one minute away from it.

One morning in January 2016, One Minute Briefs set their daily brief on Twitter – advertise WWF’s Earth Hour campaign. That was it. Five words. I read it, thought it was a nice brief and put my phone down.

For a split second I was ready to let it float away and become nothing more than a passing thought. But we Creatives don’t have such luxury to let things go.

My subconscious started smashing thoughts together. Could this go with that? Where does this fit in? Discard that. Wait, bring a bit more of that in. Nearly there. Just a touch of this. And done!

After 60 seconds of intense brain fuckery, an idea dropped into my conscious. I like to imagine it had a little bow on top, for presentation purposes. A quick scamp. Bang that out on Twitter. Done.

Let me save you the X Factor suspense. The idea won. Out of 160 very worthy entries, mine came out on top. And with it, a £250 prize. Summer holiday to France sorted. I just got back actually. It was very nice.

At this point most people would stop. Bask in the moment. Lap up the applause. Then move on. But most people aren’t Creatives. We aren’t happy until an idea has been pushed to the very edge of its potential.

I got in contact with the client at WWF who set the brief with OMB. One request – let’s make this idea happen. And we did. With help from friends in the industry, the idea was designed up, a campaign strategy created and away it went.

There is nothing more satisfying for a Creative than to see work you’re truly proud of out in the real world. Actually, that’s a lie. Recognition is more satisfying. And that came in the form of a Platinum Hermes Award several weeks later.

It took me one minute to create that idea. A competition-winning idea, that ran as a live campaign and went on to win a prestigious award. Don’t forget the holiday it paid for.

One Minute Briefs taught me the value of a minute. I will be forever grateful to them for giving me my proudest moment in advertising. Could you be a minute away from yours? They’ve just posted today’s brief.

Olly Cooper - @WorldOfOlly