One Minute Brief of the Day: Campaign to encourage anyone and everyone to say 'I'm IN'

One Minute Brief of the Day:
Campaign to encourage anyone and everyone to say 'I'm IN'

Today we've got a special brief with a great prize to be won. We're challenging the OMBLES to make this idea go viral. We want you, your family, your friends, Facebook friends, Twitter followers, pets etc... ALL to get involved in this. We want it to be BIG!!
This is a secret club that we want to get people in to. It's all about using your imagination.

BRIEF: 
All you have to do is share a picture of yourself with the words 'I'm IN' on it.
Print the image above and take a selfie... or scribble the words down.
It might be on a post-it... or you might want to turn it into a poster with other words and pictures. 
Be as creative as you like!! As long as it says 'I'm IN'.

Then ask everyone you know to do the same. Could you even get celebrities to do it?
The more shares you get... the more chance you have of winning. We want this thing to escalate quickly and reach far and wide. If anyone can make this happen... the OMBLES can. This is something we want EVERYBODY to be a part of.

PRIZE:
- 2 x VIP Manchester United Matchday Tickets inc. 3 course meal.
- The chance to create and star in a film.

There you go... a very simple brief. Are you IN?

One Minute Brief of the Day: Create a poster to help stimulate ideas and actions to build a greater Cambridgeshire @grantthorntonuk #vibrantCambridge

One Minute Brief of the Day: 

Create a poster to help stimulate ideas and actions to build a greater Cambridgeshire @grantthorntonuk #vibrantCambridge

Prize: £200 Amazon voucher

The Cambridge Live Lab is gathering regional business leaders, charity heads and local government representatives. Working together, they will think up ideas and plan courses of action that will build a greater Cambridgeshire – a region where everyone can thrive, at work and at home.

The event will ask guests to ‘discover, dream and design’ a future Cambridgeshire where existing strengths – like the university and tech cluster – are further developed and joined by others, such as world-leading infrastructure; high-growth businesses and green spaces for healthier lives.

About the Vibrant Economy programme.

In March 2016, Grant Thornton revealed that the nation’s untapped business potential could add £479bn to the UK economy by 2025. Since then, Grant Thornton has undertaken a series of work that has sought to realise the country’s full potential and develop a ‘vibrant economy’. The Live Lab is part of this programme of work.

A vibrant economy is one where business can do well as well as do good. It can be an economy that empowers people to bring out their best: one based on purposeful growth, achieved through collaboration, which nurtures thriving cities and communities nationwide

One Minute Brief of the Day: Create spoof ads for brands using #DonaldTrump @POTUS with @TheDrum @ChipShopAwards.

One Minute Brief of the Day: Create spoof ads for brands using #DonaldTrump @POTUS with @TheDrum @ChipShopAwards.

For the chance to win the #MICROCHIPS award at the Chip Shop Awards Ceremony.

Today we’ve got an extra special brief with our friends at the Chip Shop Awards.

After the huge success of the OMB sponsored category last time we are looking to go even better and even further than it reaching the New York Times last time! 

Chips in one minute? That’s right… #Microchips is BACK!!!

BRIEF:

For your chance to win the #Microchips Award sponsored by One Minute Briefs at this years Chip Shop Awards, all you have to do is create a poster that uses Donald Trump to promote a brand or product. 

We’re looking for topical, fun, clever ads that use the POTUS himself in them.

Remember to include your Twitter handle in the corner of your ad and tweet your entries to @OneMinuteBriefs @ChipShopAwards and include the hashtags #MicroChips and #TrumpDump

You might even want to tweet them to @POTUS or any other celebs and brands to get your idea shared. Let’s make this BIG!!

PRIZE:

The judging panel will create a shortlist of the best ideas & the winner will receive a beautiful crisp gold #MicroChips category Chip to put on their award shelf.

 

One Minute Brief of the Day: Speak Cockney Day March 3rd

One Minute Brief of the Day: Speak Cockney Day March 3rd

Today we've got an interesting brief with our friend Andy Green and we are looking for the OMBLES to help raise awareness for it.

The winning idea will receive a £50 cash prize.

Remember to put your twitter handle in the corner of your ads and tweet your ads to @andygreencre8iv and @oneminutebriefs

Believe it or not but the cockney accent is disappearing according to linguistic experts http://www.bbc.co.uk/news/10473059

About ‘Speak Cockney Day’

Cockney is more than an accent, or vernacular. It’s a state of being, with virtues of self-reliance, magnanimity, a commercial nous, independence of spirit, egalitarianism, directness, and occasional subversion of pomposity, pretension and poshness - and all a cause for celebration.
However, predictions are that the Cockney dialect faces a diabolical future, with expert predictions that it will disappear within 30 years.
‘Speak Cockney Day’ on March 3rd - the ‘fird of the ‘fird - is about celebrating what it is to speak, live and be a Cockney, to keep the spirit, sense and slang alive.
Whether you’re born within the sound of Bow Bells, have become a Londoner, or are now part of the Cockney diaspora, whatever your place of birth, colour or creed, ‘Speak Cockney Day’ is a time to celebrate Cockney life and culture - and also do something to help local good causes
By the way - we are not after making any money out of this - we just think it is a good idea and want to see its potential realised.

Why a cause for celebration - and action
An influential July 2010 report by Paul Kerswill, Professor of Sociolinguistics at Lancaster University, Multicultural London English: the emergence, acquisition and diffusion of a new variety, predicted that the Cockney accent will disappear from London's streets within 30 years. 
Despite the accent having been around for more than 500 years, the report claims it is being replaced in London by a new hybrid language: "Cockney in the East End is now transforming itself into Multicultural London English, a new, melting-pot mixture of all those people living here who learnt English as a second language".
Conversely, migration of Cockney speakers has led to a ‘Cockney diaspora’ with the dialect, growing out of its traditional East End heartland, to encompass all of London, both sides of the Thames estuary, Essex and wherever Cockneys are in the world. 
‘Cockneydom’ is celebrated in music, television and drama - and is a major icon of British culture.
The Cockney vernacular and slang however, has always had a challenge to be accepted. In 1909 the London County Council Conference on the Teaching of English in London Elementary Schools stated, "the Cockney mode of speech, with its unpleasant twang, is a modern corruption without legitimate credentials, and is unworthy of being the speech of any person in the capital city of the Empire."
Since then, Cockney has superficially become more socially accepted as an alternative form of the English Language rather than an inferior one. Yet scratch the surface of English society, and stigma and snobbery can still prevail. And it is this inferiority complex which could spell the killer blow for ‘Cockney’.
There is a need to assert Cockney - its slang, vernacular and expressions - so it can be a valid part of, and flourish within a new linguistic melting pot that is evolving in London, as well asserting a sense of pride among those who consider themselves Cockney, or admire the Cockney slang and culture.
Yet, an inferiority complex holds back asserting Cockney in the new linguistic melting pot: it’s not saying the old has got to be preserved. Rather, the old can evolve, survive, and flourish if promoted in a new dynamic context. 
Any new hybrid 21st century London language would be better, stronger rooted, by having some Cockney DNA in it. Hence, the need for a ‘Speak Cockney Day’ on March 3rd. 

Why March 3rd?
For ‘Speak Cockney Day’ to survive and flourish it needs a memorable date. Something that can be easily be remembered, passed on, as well a date that somehow also conveys something of the Cockney spirit
March 3rd - or ‘fird of the ‘fird - with its hint of self-deprecation, seems to fit the bill.

How did Speak Cockney Day come about?
Andy Green was born in the old East End Maternity Hospital, Stepney and grew up in Poplar. He has a passion for London culture and has launched new initiatives to promote and support the creative vibrancy of London including ‘Tubespiration’ a social enterprise where he uses the Tube as a creativity classroom, and ‘Tube Kultura’ bringing together  creative people independently doing their own creative thing associated that’s somehow associated with the London Underground.
Andy has a claim to fame that he once hit a cricket ball under the River Thames (he was actually playing cricket near the entrance to Blackwall Tunnel), but also still remembers, with some hurt, the times being hauled up in front of his junior school classmates and yelled at by the teacher to pronounce his class registration number of ‘33’ ‘properly’.

The Vision
‘Speak Cockney Day’ on March 3rd - provides a focal point for both celebrating and investing in the future survival of ‘Cockney’.
It’s not about nostalgia, a backward-looking reminisce but rather a positive statement about helping Cockney culture to adapt, grow, and flourish in a new era.
We have ideas for an on-line space where people can submit their new cockney rhyming slang and others  vote on its merits - therefore helping to ensure Cockney creates another generation of users
It’s about connecting everyone - celebrities, cockneys, non-cockneys - all who care about our London pride and do your bit keep the Cockney spirit alive & help good causes.
It’s a chance to find out more about your Cockney Culture, its rhyming slang, expressions, history, traditions and culture. Celebrate your favourite Cockney heroes, TV shows, films and bands, to enjoy what you think is your London culture so you can help preserve its qualities for future generations.
At the same time as celebrating all things ‘Cockney’, ‘Speak Cockney Day’ can also help good causes
The day provides a great opportunity for fund-raising or help spread the word of a charity or voluntary group that needs a helping hand. It more than just a right good old knees up - doing something to make our world better in some way. 

One Minute Brief of the Day: Campaign to show happiness without using faces for Facial Palsy Awareness Week with @facialpalsyuk #ShareMyHappy

One Minute Brief of the Day:

Campaign to show happiness without using faces for Facial Palsy Awareness Week with @facialpalsyuk #ShareMyHappy 

Background:

Facial Palsy Awareness Week is 1-7 March. Many people with facial palsy feel self-conscious about smiling or are unable to show happiness on their face, as some of the facial muscles are paralysed. Due to lack of awareness some people tell them to cheer up or think they are being unfriendly. 

Brief:

Raise awareness on social media about facial palsy and the fact that happiness isn’t always shown on your face. Important: You are NOT allowed to depict a FACE in your designs! You can show the back of a head. It would also be great if you could include the text ‘Because happiness isn’t always shown on your face.’ 
Tweet your idea to @oneminutebriefs and @facialpalsyuk using the hashtag #ShareMyHappy.

Prize: 

The winner will receive a Hilton London Kensington Hotel voucher (one night B&B for two people) and their design will be featured on Facial Palsy UK’s website and social media channels.

About Facial Palsy UK:

Facial Palsy UK supports people affected by facial paralysis due to any cause. There are more than 50 different causes of the condition. We raise awareness of the social, physical and psychological effects of facial palsy and aim to improve the physical and emotional health of adults and children with facial palsy.
Find out more about our work at www.facialpalsy.org.uk 

Social/web links:
http://www.facialpalsy.org.uk/help-us/facial-palsy-awareness-week/ 
https://www.facebook.com/facialpalsyuk 
https://twitter.com/facialpalsyuk
https://www.instagram.com/facialpalsyuk/
https://www.youtube.com/FacialPalsyUK 

One Minute Brief of the Day: Campaign to encourage improved access to skills and opportunities to help the West of England fulfil its potential with @GrantThorntonUK #VibrantWE

One Minute Brief of the Day: 

Campaign to encourage improved access to skills and opportunities to help the West of England fulfil its potential with @GrantThorntonUK #VibrantWE

Prize: £200 Amazon Voucher

Tweet your posters to @OneMinuteBriefs and @GrantThorntonUK with the hashtag #VibrantWE

Today, the West of England hosts a Live Lab, a day-long event bringing together the region’s champions. The event will question how access to skills and opportunities can be improved so that the West of England can fulfil its potential. 

Imagine if, in the West of England:

all school leavers and young people find opportunity here first

businesses help shape the subjects in schools

future industries create the jobs for growth and for sustainability

About the Vibrant Economy campaign

In March 2016, Grant Thornton revealed that the nation’s untapped business potential could add £479bn to the UK economy by 2025. Grant Thornton has launched an 18-month programme of activity to create a nationwide conversation about how we can drive a more vibrant economy to help bridge this potential gap, which includes a series of city inquiries across the UK.

One Minute Brief of the Day: Campaign to Advertise the #RosesStudentAwards with @RosesAwards @TheDrum

One Minute Brief of the Day:

Campaign to Advertise the #RosesStudentAwards with @RosesAwards @TheDrum

Today we've got a great brief with the guys at The Drum. They are bringing back the Student Awards to the Roses and we're looking to spread the word! With 3 amazing briefs (including one set by our very own One Minute Briefs & MAGNAFI) we are looking to help get as many students involved as possible. How will you advertise the Roses Student Awards?

Prize: 2 x Tickets to the Roses Awards.

Remember to put your Twitter name in the corner of your ads and tweet to @OneMinuteBriefs @RosesAwards & @TheDrum with the hashtag #RosesStudentAwards

About:

Students - Do you have what it takes to bag a creative placement & win a coveted Roses Creative Award?

The Roses Creative Awards 2017 features a student category created to celebrate and advance next generation talent.

This award offers a practical way to support training and development by encouraging the best and the brightest to test their skills on a national stage.

With 3 great placements up for grabs at MAGNAFI, LOVE & Havas we want to offer a glimpse into the inner workings of the creative industries where students can be inspired to pursue their goal of a career in creativity.

The winners of each brief will be awarded a 2-4-week work placement at the agency that set the brief.

Entries will also be eligible to win a Gold, Silver or Bronze Roses Creative Award.

The winning work for the placements and the awards will be announced in May at the Roses Creative Awards in Manchester.

Final Deadline: 10th March

Register now to be assigned a brief: https://www.rosescreativeawards.com/signin

 

One Minute Brief of the Day: Advertise the 2017 @wwf_uk #EarthHourUK

One Minute Brief of the Day: 

Advertise the 2017 @wwf_uk #EarthHourUK

Brief:

Inspire people to act on climate change. Design a poster for social media (landscape orientation preferred) that demonstrates in a simple way the complex issue of climate change, and why it’s so important that we act now. Surprise people. Make them think. Make them look twice. Prompt them to think, ‘I should do something about this’.

Tweet your idea to @OneMinuteBriefs and @wwf_uk with hashtag #EarthHourUK.

Prize:

The winner will receive £250 cash and an Earth Hour goody bag. The winning design will be featured on WWF-UK’s social media – Facebook, Twitter and Instagram. 

Top-line messages:

The world is changing – fast. It’s never been more important to show support for action on climate change.

Earth Hour brings millions together across the world to stand up to protect our brilliant planet from climate change.

Make your Earth Hour matter. Sign up to show you support action on climate change. 

Saturday 25 March 2017, 8.30pm-9.30pm. #EarthHourUK

Background:

It’s been the hottest year on record for the third year in a row.  

Nearly 1 in 6 species are at risk of extinction from climate change and our incredible oceans and forests need protecting too. 

We have the strong foundations for action – from the Paris Agreement to the UK’s Climate Act. Now is the time to deliver the action needed to protect our planet. 

From the Sydney Opera House and the Eiffel Tower to Buckingham Palace and Edinburgh Castle, cities, towns and communities like yours across the world will make this Earth Hour matter with a global show of support for action on climate.

Last year, millions of people around the world from a record 178 countries took part in Earth Hour.

Delivering action on climate is bigger than one person, one leader or one country. Together we can make Earth Hour matter and show we all support action to protect our planet.   

About WWF:

WWF is one of the world’s largest independent conservation organisations, with more than five million supporters and a global network active in more than one hundred countries. Through our engagement with the public, businesses and government, we focus on safeguarding the natural world, creating solutions to the most serious environmental issues facing our planet, so that people and nature thrive.

Find out more about our work, past and present at wwf.org.uk.

Social/web links:

wwf.org.uk/earthhour

facebook.com/wwfunitedkingdom

twitter.com/wwf_uk 

instagram.com/wwf_uk/

One Minute Brief of the Day: Campaign to encourage collaboration that unleashes inclusive growth in Leeds and the city region @GrantThorntonUK #VibrantLeeds

One Minute Brief of the Day: 
Campaign to encourage collaboration that unleashes inclusive growth in Leeds and the city region @GrantThorntonUK #VibrantLeeds

Overview: Grant Thornton has partnered with One Minute Briefs to question how we can make Leeds a home where all sectors connect to create inclusive growth.

Prize: £200 Amazon Voucher

Tweet your posters to @OneMinuteBriefs and @GrantThorntonUK with the hashtag #VibrantLeeds

On 31^st January, Leeds will host a Live Lab event, bringing together 300 of the city’s champions to consider the question: how can we make Leeds a home where all sectors connect to create inclusive growth?

As part of Grant Thornton’s mission to build a vibrant economy in the UK, the leading business advisory firm believes more can be done to unlock the full potential of the nation’s cities and towns. In Leeds, it will host the fifth of its regional Live Lab, events designed to explore how the public, private and not for profit sectors can better work together. 

Grant Thornton is looking for content to share that highlights how Leeds can become a centre of collaboration and a region where everyone has the chance of a better future.

About the Vibrant Economy campaign

In March 2016, Grant Thornton revealed that the nation’s untapped business potential could add £479bn to the UK economy by 2025. Grant Thornton has launched an 18-month programme of activity to create a nationwide conversation about how we can drive a more vibrant economy to help bridge this potential gap, which includes a series of city inquiries across the UK.

One Minute Brief of the Day: ADVERTISE: Landmine Detection @HeroRats

One Minute Brief of the Day:

ADVERTISE: Landmine Detection @HeroRats

Today we've got a very interesting brief for a great cause. Looking forward to seeing what the OMBLES come up with!

Tweet your posters to @oneminutebriefs and @HeroRats with the hashtag #HeroRats

Prize:
£50 Amazon Vouchers.

Blurb:
APOPO is non-profit organization that saves lives by training African giant pouched rats, nicknamed ‘HeroRATs’, to quickly and safely sniff out landmines and tuberculosis using their extraordinary sense of smell. Too light to set the landmines off themselves, the HeroRATs have helped APOPO find and destroy more than 100,000 explosive devices and have also identified over 10,000 additional cases of tuberculosis.

Website
https://www.apopo.org/en/

Facebook
https://www.facebook.com/heroRAT


Twitter
https://twitter.com/HeroRATs

Instagram
https://www.instagram.com/herorats/

YouTube
https://www.youtube.com/user/apopovideos 

One Minute Brief of the Day: Campaign to show how West Midlands can become a centre of collaboration & create a better future @GrantThorntonUK #VibrantWestMidlands

One Minute Brief of the Day:
Campaign to encourage greater collaboration amongst West Midlands communities to unlock its full potential @GrantThorntonUK #VibrantWestMidlands

Overview: Grant Thornton has partnered with One Minute Briefs to encourage the nation to think about how the West Midlands can work together for a brighter future.

Prize: £200 Amazon Voucher

Tweet your posters to @OneMinuteBriefs and @GrantThorntonUK with the hashtag #VibrantWestMidlands

On 17th January, the West Midlands will host a Live Lab event, which will bring together 200 of the city’s champions to consider how the region can work together to create a greater West Midlands.

As part of Grant Thornton’s mission to build a vibrant economy in the UK, the leading business advisory firm believes more can be done to unlock the full potential of our nation’s cities and towns. It is hosting its fourth regional Live Lab to explore how to achieve better collaboration between the public, private and not for profit sector, as well as how to make the most out of growth opportunities in the West Midlands.

Grant Thornton is looking for content to share that highlights how the West Midlands can become a centre of collaboration and a region where everyone has a chance for a better future.

About the Vibrant Economy campaign
In March 2016, Grant Thornton revealed that the nation’s untapped business potential could add £479bn to the UK economy by 2025. Grant Thornton has launched an 18-month programme of activity to create a nationwide conversation about how we can drive a more vibrant economy to help bridge this potential gap, which includes a series of city inquiries across the UK.

One Minute Brief of the Day: Campaign to raise awareness for @ccesstojustice

One Minute Brief of the Day:

Campaign to raise awareness for @ccesstojustice 

Today we have a brief on an important issue that will have a big impact on over 60 million ordinary people across England and Wales. In an attempt to resolve the issue of fraudulent whiplash claims, the government is proposing draconian changes that affect ALL personal injury claims.

This will mean that the general public will have to face the insurance company, and their team of lawyer’s, alone without any support from their own no win no fee lawyer.

That's why we are asking the OMBLES to help raise awareness of this issue and help to make a stand for the general public and do what we can to stop these plans going ahead.

We're looking for scribbles, posters, scripts, designs... whatever you think could capture people's attention and perhaps your idea could even turn into a big campaign...

Remember to put your Twitter handle in the corner of your ads & tweet your entries to @ccesstojustice and @OneMinuteBriefs with the hashtag #accesstojustice

Prize: 

- Winning idea to receive £250 Amazon Vouchers

- Potential to turn your idea into a campaign.

Brief:

Campaign to raise awareness of the government’s proposals to

·       remove access to justice for 90% of all personal injury claims,

·       raising the claims level from £1,000 to £5,000

·       and removing YOUR right to support and funding for a lawyer to help with your personal injury claim. Therefore, dramatically reducing your chances of recovering a fair level of compensation for an injury, which you have suffered through no fault of your own.

Links:

Web: http://accesstojusticeactiongroup.co.uk/

Twitter : @ccesstojustice

Facebook: https://www.facebook.com/accesstojusticegroup/

ABOUT:

In a nutshell, 90% of all personal injury claims are under £5,000. That means that currently all genuinely injured people can gain support from a no win no fee lawyer, with the outcome generally being they receive the compensation they deserve. If the government raises the claims level to £5,000 this removes the option of support, unless the injured person funds taking the claim to court themselves.

For example, if you have an accident in the workplace that is not your fault and fracture your shoulder, which means you are unable to work and therefore lose earnings, you currently have three options when it comes to compensation:

1. Take the offer of compensation that your employer may offer - which is likely to be minimal

2. Fight for fair compensation in court by paying substantial legal fees to your own legal team.

3. Use the support of a no win no fee lawyer, to fight for fair compensation.

If the claims level is raised, you will not have the third option, which is the current method used by the vast majority of genuinely injured people.

Desired Outcome

Help people to understand that they currently have the right to make a personal injury claim with the support of a no win no fee lawyer, but this will not be the case if the government raises the claims level, as they would have to fund the legal support themselves. An expensive task with no guaranteed outcome.

The insurance companies are pushing hard for this government reform, with only 2 out of 300 promising to pass on to consumers a minimal saving of £40 per year in reduced car insurance premiums. But more importantly there will be no contractual obligation for insurers to do so, and no intention on the part of the government to monitor this promise.

We need to make it clear that this £40 reduction of insurance premiums will in no way make up for the loss of compensation, or the right to legal representation for the genuinely injured.

The campaign aims to create enough public support against the reforms to influence the government to think again, thereby protecting the rights of genuinely injured citizens.

Background

Access to Justice is a campaign group supported by the personal injury sector, charities and the general public in the UK.

By increasing the small claims court limit for personal injury to £5,000, the vast majority of victims would be put off from seeking compensation as:

·       The law and process is overwhelmingly complicated

·       The injured will face alone the might of insurance legal team

·       The burden of paying the court, medical and expert fees themselves, is far too much (these are currently paid for by the lawyer).

·       They wouldn’t be able to access a solicitor for advice or support, without funding the cost themselves.

The paradox is that the government currently actively encourages claims for compensation for late trains and plane delays.

Access to Justice is hoping that with enough support, the government will think again about their reforms.  A2J aims to protect the rights of citizens to have access to proper legal support and maintain the current fair levels of compensation.

2016: A Great Year

2016: A Great Year

Since I had a heart attack early 2015, I have decided to start documenting each year and get involved in lots of creative projects with driven creative people, so in keeping with this relatively new tradition, here goes...

Firstly, lots of people have been saying 2016 was a shit year. No it wasn't.

It's important to focus on the positives... like this woman did: http://www.telegraph.co.uk/news/2016/07/27/12-of-the-nicest-things-which-have-happened-in-2016-so-far/

On a personal note, after the successful campaign getting the NHS to Xmas number 1 in 2015, I took on the role of MAGNAFI's Creative Director at the start of the 2016 and have had a great year working on some brilliant client and self initiated campaigns. I'd like to thank Si, Emily and Steve for this great opportunity. As well as the rest of the amazing MAGNAFI team for being...well...amazing.

Off the back of the #LoveYourNHS Campaign we have picked up a number of awards, including Creative Circle, Drum Marketing, MPA, Brand Republic & Campaign Big Awards for Best Social Media Campaign. We also won Roses Best Online/Viral Film, Integrated Campaign and the overall Grand Prix Award. Collaboration was key to this campaign, so we were delighted to win Best Collaboration awards alongside One Minute Briefs & Big Brand Ideas at the MPA Awards and at the NECB Awards.

I also won Great British Entrepreneur Awards for Social Media & a Special Award for Social Enterprise with One Minute Briefs. More importantly, I got to meet my childhood heroes Caprice & Carol Smillie at the event in London!

Winning at the NECB awards gave me the opportunity to deliver an impromptu speech to thank the North East Cheshire people who supported the campaign and helped the NHS Choir beat Justin Bieber to Xmas Number 1. I then took the chance to have my say on an important issue after discussing it earlier in the evening with Adam Britton my best mate and fellow Creative Director at neighbouring agency, Trunk. He had seen a tweet of mine against the potential closure of Macclesfield A&E department which read 'Without Macclesfield A&E I'd be dead' and we chatted about turning it into a billboard in Macclesfield. So whilst I was on stage I asked all of the people in the room to support our quest to save it and make something amazing happen for the NHS once again. After the campaign, MP David Rutley and Macclesfield got in touch with me and I vowed to do what I could by creating a film and social campaign. http://www.macclesfield-express.co.uk/news/heart-attack-survivor-joins-bid-12219097 and only a few days later plans to close the department were cancelled. The powers that be will have seen what could be achieved with the #LoveYourNHS campaign so I hope we helped to push them into the decision to keep the A&E open and save lives in the process. I will continue to support the NHS and do what I can for Macclesfield hospital after backing their annual cardiac rehab walk earlier in the year.

Continuing my own cardiac recovery, I also returned to competitive football for the first time in 20 months with Mellor F.C in 2016. It was a very daunting experience but I came on for the last 20 minutes and managed to grab a goal. Slowly but surely I have been building my confidence and fitness back up and chip in with a few goals to help the team to a good position in the league and cup. I would like to thank Adam Axford our coach and my teammates for their support and efforts in the past year. And we need to keep it up in 2017 as Adam has promised to get the club badge tattooed if we win the league!

I was also delighted to be a finalist in the Cannes Young Lions competition alongside Paul Bond for our British Red Cross print ad and also receive a Drum Dream Commendation award for a children's book I wrote with my previous agency Big Brand Ideas thanks to the fantastic illustrations by Rob Bolt. https://www.bigbrandideas.co.uk/work/new-forest-book-and-game/

As well as this, I also won a Chip Shop Award for a GambleAware poster I created. However, I was even more proud to witness a number of One Minute Briefs followers also picking up Chips for their amazing ideas, some of which started off as a one minute concept. The Grand Prix was won by OMBLES Matthew Wyatt and Paul Bond too. An amazing evening and thanks to those guys for giving me and OMB a shout out on stage.

Hopefully 2017 will bring along some more great news as it has been another amazing year in which I have been able to work with some incredibly talented people.

The launch of MAGNAFI's partnering Foundry Film Studios coincided with us creating our very first Sofology ad. So You. So Me. Sofology. A fun ad with distinctive roomsets and quirky characters.



Working with Sofology has been brilliant as they are always looking to do things differently to achieve their aim of everyone feeling at home on a sofa they love, which is why we created a brand ad to communicate each of their ology's.

And, we also created a 'Life's too short to be with the wrong sofa' campaign.
This features provocative headlines alongside beautiful close up details and stunning sofas. All accompanied by en epic music track.



Another positive part of 2016 was the addition of James Clancy to the MAGNAFI creative team who came on board as Senior Creative. Some of you will know we previously worked together as a creative partnership at McCann Manchester so it's great to have him on board. One of the first pieces we created together was this ad for Betfred Vegas. Where we harked back to the 70s to literally take the viewer to Vegas.

We also went back in time for a very different advert for Bloom & Wild. Showing how 'times change but the sentiment stays the same' for their unique letterbox delivery for flowers through their online app.




We also created a #LoveGiving campaign to encourage people to experience the happiness giving a gift can bring. This started with an initial film created alongside my good friend and talented director/producer Lou Gallagher which led to an unbelievable 37,000 nominations in less than 2 weeks!





As well as working on great projects with amazing clients, I've also worked closely with Andy K, Charlie & Eleanor to deliver self initiated campaigns and content. Including our MAGNAFI hero film using double exposure to show our showreel on different types of people to reflect our agencies ethos of 'Capture Your Audience'.

We also created a recruitment campaign for young creatives called Magnaficent Seven. We received lots of entries to our competition brief in which we asked people to submit one minute videos to advertise themselves. Of these, 7 were chosen to a 7 hour creative day at our studios and experience pitching, talks and workshops along with a spot of filming. Zack and Ellis were chosen from the day to do a 7 week placement with us in 2017. Check out the video of the day here:

We created a film-led social campaign called 'Breathe Life' for kindness.org
Loneliness is one of the greatest causes of death in older people. Through a simple email request for wise advice, you can restore feelings of self worth in an older person and together help us end loneliness.



We heard the Olympic and Paralympic Parade was coming to Manchester ahead of London with lots of the golds coming from the North, so we just had to get involved! By turning Manchester Gold for their arrival. Along with our clients, we took thousands of gold hats, wigs and created a social campaign with Jonny Vegas to encourage everyone to #GoGoldMCR.



The hats made their way on stage as our sporting heroes took selfies, and there were loads of tweets as brands and the public got involved. Metrolink turned a tram gold and Nissan even brought along a fleet of gold cars! Of course, it's Manchester so it rained... but with that came a rainbow ending at the Town Hall over Team GB. A perfect ending to a golden day.

And to round up an amazing year, we had to top it all off with a Christmas campaign. We collaborated with junior creatives Alex, Asa and David on #MerryCritmas that features Father Critmas as the main star. He’s self proclaimed as the best Creative Director in the world and talented director Luke Logan filmed one of his infamous book crits where he roasts a creative team for their terrible puns, typos and innuendos in their portfolio. The website merrycritmas.com encouraged people to sign up and get involved this Christmas. After featuring in articles and magazines across the world and hundreds of creatives getting involved worldwide, we are happy to have spread some festive creative joy this year.



We even did our very own ‘behind the scenes’ #MannequinChallenge film to support the campaign at Foundry Film Studios.



One Minute Briefs has gone from strength to strength this year as we reached 13,000 followers after being Verified on Twitter thanks to all the OMBLES. We have created some great awareness for important causes and worked with some great brands to deliver impactful social campaigns. Some of the work you see above OMB played a huge part in. We hosted another event in Manchester #OMBLive3 as people came from across the country to network with fellow followers, take part in workshops, tournaments and some even won awards. It was an amazing evening and I'm very much looking forward to #OMBLive4!! 
It was good to be able to talk about OMB and the #LoveYourNHS journey at a number of universities /colleges including Salford City, Leeds, Stockport and Man Met. Along with talks/workshop at School of Thought, SASCon, Glug, Pecha Kucha MCR and the V&A Museum.

Overall, it's been a great year once again. There are always ups and downs in life but it's important to take your opportunities to make things better for yourself and for other people. Collaborating with people has been hugely important this year and together we can make even more amazing things happen in 2017. 

One Minute Brief of the Day: Campaign to stand up to the DWP in support of children with heart conditions with @echoukcharity

One Minute Brief of the Day:
Campaign to stand up to the DWP in support of children with heart conditions with @echoukcharity

Today we've got a subject that is very close to my heart, literally. I'd love the OMBLES to get behind this and there is a great prize to be won too!

Children with serious heart conditions are currently being left without a voice. Support them by demonstrating we are connected, by speaking out as one collective voice we can stop the Government discriminating against children with heart conditions.

Currently no information about children’s heart disease is given to Disability Living Allowance (DLA) assessors, even though heart conditions are the most common type of birth defect and over 6,000 children are diagnosed every year. This lack of guidance means that many seriously ill children with heart conditions are being refused DLA, simply because the assessors have no information about their condition.

We need to encourage the Department of Work & Pensions to make a change, NOW. 

We need to convince young people that there is still power in the masses, that by showing we are all connected we can effect change. 

Tweet your idea to @OneMinuteBriefs & @echoukcharity with the hashtag #connectinghearts

Prize:
The winner, and any ideas taken through to execution, will receive a £100 John Lewis voucher

Get: 

Young people aged 18 to 35 on Dec ? 2016

Who: 

Care about the fact that seriously sick children with heart conditions are being discriminated against by the Department of Work & Pensions and wish to demonstrate solidarity and connection with them.

To: 

Stand up for children and young people with heart conditions, to support them in accessing improved care and for their families to receive the financial support they are entitled to. By demonstrating that these children are not alone, that we as a whole are connected – and that people will speak out on these children’s behalf as one collective voice.

We’re not asking the Government for much here – simply to treat heart children fairly and ensure that Disability Living Allowance assessors receive information about the difficulties of living with a heart condition in order to be able to make an informed choice.

Key messages
The power of connection and the collective voice. We are #connecting hearts.

Give us ideas for creative, unique and emotionally arresting content (photographs, quotes, images, gifs, short films and slogans) that demonstrates connection and inspires people to join together and act as a collective voice on behalf of children and young adults with serious heart conditions – and ensures the DWP changes the guidance provided to its DLA assessors.

Ideas can either encourage people to support the charity echo’s DLA campaign, or simply encourage people to demonstrate their solidarity with heart children by connecting with them through social media.

Facebook: https://www.facebook.com/echoukcharity/

Twitter: https://twitter.com/echoukcharity

Instagram: https://www.instagram.com/echoukcharity/

Youtube: https://www.youtube.com/channel/UCJwzJ-a85J1m7f3JsWH-BKw

Website & info:: http://enews.echo-evelina.org.uk/t/t-E5DB8F20146EC8FA

One Minute Brief of the Day: Campaign to stop drivers running through red lights.

One Minute Brief of the Day:

Campaign to stop drivers running through red lights.

Today we've got a very important brief to help raise awareness of a serious issue. There is the opportunity to have your idea turned into a billboard to make a difference and potentially save lives. There is also a prize of £20 Cinema Vouchers to be won. So get involved!!

Story behind the campaign:

"At my child's school on Cavendish Road in West Didsbury, most of the 600 of the pupils have to go over a certain crossing on their way to school.

A few weeks ago a little girl was knocked over by a hit and run driver who went though a red light at the crossing. Thankfully she wasn't killed.

Even though nothing would have stopped this particular driver, every single morning I stand at the traffic lights with my daughter and car after car goes through the red lights. There's a general vibe of people just wanting to get where they're going - and screw everyone else who gets in their way. 

I get it, it's rush hour, everyone just wants to get to work, but would it really kill them to wait another 60 seconds while the lights let the pedestrians cross? It won't kill the drivers but it could kill a child.

I honestly think it's only a matter of time before another kid gets knocked over. 

The school have been talking to the local government and MP's about getting more signage in the area, but I'd love the OMBLES to come up with a poster campaign that we can put into action on signs in the area, as well as leaflet dropping which basically says  - chill out - it's only 60 seconds mate."

One Minute Brief of the Day: Advertise #MerryCritmas with @Father_Critmas

One Minute Brief of the Day:

Advertise #MerryCritmas with @Father_Critmas

Today we've got a special One Minute Brief to advertise our latest #MerryCritmas campaign at merrycritmas.com. We'd like every single person who reads this to pledge to roast a portfolio or have their portfolio roasted by a top creative in the industry. All you have to do is click a button on the site to give the gift of your time this Xmas.

Tweet your ads to @OneMinuteBriefs @Father_Critmas and sign up to get involved at merrycritmas.com. And SHARE!!!! We want as many people as possible in the creative industry to be involved!

Prizes: 

- A book crit with @Father_Critmas

- Copy of the @OneMinuteBriefs Book

- Copy of the @AgencyQuotes Book 

About: 

What do creative directors in New York, London, Ottawa, Munich, and Manchester have in common? For the first time ever, the answer is Merry Critmas - a festive campaign encouraging ad agency staffers to give a book crit this December.

The idea is simple - Save a turkey, roast a creative at merrycritmas.com

Visitors to the website pick a side, choosing to either ‘roast a creative’ or ‘get roasted’. After sharing a few details, campaign mascot Father Critmas makes those all important matches between senior industry staff and aspiring creatives.

Merry Critmas came from a conversation between copywriter Alex Goddard with creative team Asa Bradshaw and David Felton about how difficult it is for young creatives to even get a book crit these days.

“People are a little kinder in December” said Alex, and the idea grew from there.

“For undiscovered talent trying to break into advertising, it’s the perfect gift” said Asa and David. “And for established creatives it’s an easy way of giving something back. Just half an hour of their time can make a real difference. And you never know who might walk through the door.”

After discussing the idea with Nick Entwistle, Creative Director at MAGNAFI & founder of One Minute Briefs, the idea began to be brought to life as we created a film featuring one of Father Critmas’ infamous book crits. Then the collaboration grew further, with Trunk creating some amazing illustrations & building the website merrycritmas.com

“Here at Magnafi we’re all about collaboration” said Nick Entwistle.

“When people collaborate, anything is possible. We witnessed that last year when we helped the NHS Choir beat Justin Bieber to Xmas No1. So, when Alex, Asa and David got in touch about Merry Critmas we couldn’t resist the chance to get involved and bring others on board to something special for the creative industry this Christmas.”

As part of the campaign Father Critmas will be tweeting from his very own Twitter feed, @OneMinuteBriefs will be running a day brief and @AgencyQuotes will be getting involved with Christmas cards being sent out in December.

With a number of top creatives already on board, including Vikki Ross, Rory Sutherland & Tom Richards, we are looking to grow the campaign and help to bring the creative industry together for a very #MerryCritmas.

One Minute Brief of the Day: Advertise #OneMinuteFilms Creative Placement Competition

One Minute Brief of the Day: Advertise #OneMinuteFilms Creative Placement Competition

We've had some brilliant submissions to our creative placement competition so far... but we want to make sure no-one misses out on this great opportunity. So we want the OMBLES to help spread the word to creative grads/student that the deadline for your One Minute Films is MIDNIGHT TOMORROW 15/11/16

We want all types of creatives of all levels to take part and win themselves a place.
It literally takes one minute to advertise yourself so it's easy to get involved. Shoot your film on your phone, make a slideshow on Keynote, use Snapchat, use your webcam... it's totally upto you!

This isn't about the quality of the shooting. This is about the quality of the idea. This is about how you advertise yourself!!

Tweet your posters to us mentioning @oneminutebriefs @magnafication #ONEMINUTEFILMS & when you've done that.... get thinking of your one min film and enter at oneminfilms@magnafi.com

Deadline: MIDNIGHT Tuesday 15/11/16 

We are flexible with the 7 week placement on when it starts and we can split it into separate weeks etc so don't let anything get in your way of getting involved!
What's the best that could happen?

Prizes: 
- Copy of all new #OMBook2
- Ad Pad

ABOUT:

http://magnafi.com/wanted-sharp-shooting-creatives-magnaficent-seven/

One Minute Brief of the Day: Campaign to expose the link between Social Media & Mental Health issues to help make informed decisions about children’s internet use

One Minute Brief of the Day:

Campaign to expose the link between Social Media & Mental Health issues to help make informed decisions about children’s internet use

Today we've got a brief on an important issue that is affecting young people of today. With the rise of social media, we are looking for the OMBLES to help raise awareness across Twitter on this subject and the winning idea will receive a great prize! Get involved.

Tweet your ideas to @OneMinuteBriefs & @ITMattersInMind with the hashtag #ITMatters

Prize: Winning idea will receive £150 Amazon Vouchers

Background: 

To educate parents about the direct link between Social Media use and Mental Health to help them make informed decisions about their children’s Internet use
​
88% of teens have seen someone be mean or cruel to another person on a social networking site. The number of sexual assault cases related to social media sites has increased by 30%. 12% of teens say they witnessed unpleasant behaviour “frequently” on social networking sites. 41% of teens had a negative experience as a result of using a social networking site. 67% of teenagers say they know how to hide what they do online from their parents. 43% of teens say they would change their online behaviour if they knew that their parents were watching them. 39% think their online activity is private from everyone, including parents. 20% of kids think their parents have no idea what they are doing online.

itmattersinmind.com

Key messages:

• Highlight the stress children can experience on SM
• Make parents aware the link between SM and Anxiety
• Make people aware that often very young children are exposed to very distressing dark content on seemingly innocuous Apps

One Minute Brief of the Day: Create a @NABS_UK Christmas Card/PressAd

One Minute Brief of the Day:

Create a @NABS_UK Christmas Card/Press Ad

Today we've got a brief with our friends at NABS. This is an exciting opportunity to have your idea seen by the entire ad industry so get involved! Tweet your ideas to @OneMinuteBriefs & @NABS_UK

PROJECT BACKGROUND: 
Each year NABS sends a Christmas card to industry supporters to thank them for their support throughout the year. We also run an ad in Campaign magazine, which is our opportunity to thank all those whose support we so heavily rely on across the year and wish them a merry Christmas. We are looking for ideas for both a thank you press ad and a Christmas card.

OBJECTIVES: 
Primary:
To wish the industry a Happy Christmas

Secondary:
To thank people for their continued support throughout 2016

PRIZES: 
- £50 Love2Shop Vouchers
- Your Xmas card idea created and sent into all major ad agencies
- Your idea featured in Campaign Magazine

TARGET AUDIENCE: 
NABS’ audience of creative agencies, media agencies and media owners – from account executive to CEO – plus the regular reading public of Campaign magazine, encompassing those who know NABS and what we do and those who do not. 

PROPOSITION: 
NABS wishes you a happy Christmas 
With your help we can continue to support our industry

ABOUT NABS:
NABS is here to help improve and champion the wellbeing of everyone in advertising and media, to help you, your company and the industry succeed and thrive, at every stage on the journey of your career.

NABS does this by offering the industry career coaching, networking Opportunities, grants and workshops on things like working parents and resilience, an Advice Line which exists to offer a supportive ear, and events which bring all sides of our community together to network and learn.

NABS is funded entirely by voluntary donations from the media and advertising industry it supports. 

One Minute Brief of the Day: Campaign to raise awareness of the health effects of air pollution with @ClientEarth @TheDrum #No2DirtyAir

One Minute Brief of the Day:

Campaign to raise awareness of the health effects of air pollution with @ClientEarth @TheDrum #No2DirtyAir

ClientEarth want to raise public awareness of the health effects of air pollution in the UK – and that it doesn’t have to be this way.

Tweet your ads to @OneMinuteBriefs @TheDrum and @ClientEarth with the hashtag #No2DirtyAir #DoItDay

Prizes:

- Chance to have your work shown on billboards in London & New York.

- Have your work featured on The Drum website.


Who are Client Earth?
We are environmental law charity. We work to protect the environment through advocacy, litigation and science.

A little more depth on our challenge
Despite its image as a world-class city, London has the worst air quality in the UK and some of the most polluted streets in Europe. Legal limits designed to protect people’s health are not being met throughout London. Almost 10,000 Londoners die every year because of polluted air according to the latest medical research. Air pollution is classified as the single largest global environmental health risk by the World Health Organisation, causing heart attacks and strokes, exacerbating respiratory conditions and increasing the risk of hospitalisation and death. It is a known carcinogen and is linked to premature births, low birth weights and reduced lung capacity in children. There is also increasing evidence suggesting links to other health conditions such as diabetes, dementia and autism.

We want to raise public awareness of the causes of air pollution and the effect it can have on people’s health. The new Mayor of London is proposing an Ultra Low Emission Zone to help tackle the problem and is launching a series of consultations over the next 6 to 8 months. By raising awareness we want to build public support for bold action to tackle air pollution.

What are we looking for from the team on Plan It Day?

We are running a campaign on air pollution – no2dirtyair. We want interesting and original ideas on how we can raise awareness of air pollution. In particular, to reach beyond the usual suspects (e.g. those with existing environmental concerns) and in particular those most vulnerable to the impacts of air pollution (e.g. children and their parents, and older people).

What do we want them to do?
Become aware of what causes London’s air pollution, its health effects and that it doesn’t have to be this way – in order to support bold policies to tackle air pollution.

Important notes
We want an empowering message. We don’t want to just highlight the negative effects of air pollution and how it harms people’s health – what is key to our message is that this issue can be improved if the government take urgent steps to improve air quality. What we want people to understand is that the more pressure we can put on politicians and governments to tackle pollution and the health and respiratory problems it cases, the more government are likely to act.

http://www.clientearth.org/