Client: Pringles

About:

We were really pleased when Pringles got in touch. One of the brands we’d always wanted to collab with!

And, we just knew it would be a huge campaign as Pringles is well-loved, vibrant and fun.

The brief was really open but all about bringing to life how each can of Pringles is packed full of flavour. This led to 400+ submissions retweeted to 28,000 followers each. That’s 11.2 MILLION potential reach.

You can see some of the shortlisted entries below which were stunning pieces of work in their own right.

The quality was exceptional and the quantity overwhelming.

We are looking to do more collaborations with Pringles and, hopefully, other Kellogg brands in 2021!

Quote from Pringles:

“Thanks for the amazing collaboration – it was fantastic to see so many great entries and we’re very happy that the OMB community engaged so strongly with our brief. 😊.”

Facebook Link to Shortlist:

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.1675389692623106

Client: Clear Channel

About:

We ran this brief with Clear Channel to help Britain smile during difficult times and it was great to see our community have such fun interaction with a huge brand. The results were outstanding.

The brief was actually to make people smile with 5 words or less on a billboard. Reflecting the speed a billboard needs to get its message across.

This restriction really allowed everyone to have a laugh with the content as you can see with the shortlisted entries below.

This collaboration is actually also the start of something bigger.

We are absolutely delighted to have signed a year-long partnership with Clear Channel to run 6 One Minute Briefs during 2021. This will include review sessions for OMBLES to join in and hear which submissions are our favourites and why. This way we can hopefully help people to improve their ideas at the same time as giving them a great opportunity to be creative and have their idea displayed on billboards across the UK! Not only that, we have some great prizes to be won too.

We can’t wait to get started. Bring on Blue Monday!

Quote from Clear Channel:

“Both winning entries made me smile for different reasons. The first understood the depth and capabilities of the Out of Home medium and used our flagship digital site to its full potential. It’s great to see creatives being so… creative with our network. The other one stood out for its great, fun copywriting that truly answered the brief and worked with the playfulness of the Chewits brand.”

Facebook Link to Shortlist:

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.1617287545099988

Client: ABSOLUT

About:

We were very excited when the huge brand ABSOLUT wanted to work with us on an OMB.

Even better, the brand gave us a full license to get creative with their brand silhouette. With a brief like that, it was always going to be huge. We received hundreds of entries on the day with masses of creativity on show and the brand receiving reach in the millions in the process.

Some of the entries were beautiful and the winner ‘ABSOLUT Unity’ below was symbolic of it’s time during a time of such divide.

Following on from that brief, it was ABSOLUT-ly spectacular to welcome back ABSOLUT back to send off 2021 with each other too, this time in the form of OMBLES getting their green fingers on and showing the many innovative ways in which one iconic vodka bottle could be turned into an equally iconic upcycled Christmassy creation.

From an angel on top of the Christmas tree, an Absolut bird feeder to a Christmas cracker, every entry smashed expectations and then some. It was great to sit back and drink in all the hundreds upon hundreds of entries that came in from all over Twitter, which created impressions in their millions, we really look forward to creating some more ABSOLUT memories with them in the future.

Quote from ABSOLUT:

“Wow wow wow! So good.”

Facebook Link to Shortlist:

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.1610202199141856

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.1881550035340403

Client: Oxfam

About:

We were delighted when Oxfam got in touch with us as they are an organisation who do so much good for the world. They were looking for a new way to get an important message out there and enlisted us to engage people creatively in order to get the message out to a wider audience.

Some of the entries were powerful and shareable, as you can see below, and we received hundreds of submissions on the day that spread the message about what carbon emissions are costing the earth.

Quote from Oxfam:

Facebook Link to Shortlist:

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.1607418656086877

In a world so full of inequality across so many bases, Oxfam has always taken it upon themself to be there for those who are in need of a voice to speak up for their rights, so obviously a One Minute Brief to raise awareness around how a world together, rather than divided, should be the ultimate goal.

In previous briefs with Oxfam, we’ve never been short of incredibly moving and powerful entries that truly represent Oxfam’s call to action…and this time the power of the OMBLES truly matched Oxfam’s main mission once again.

We hope to do many more briefs with Oxfam in the future for different themes. The OMB process allows us to create a huge amount of great content and allow all of our followers to do something small to show their support and that means, collectively, we can make a huge impact.

Quote from Oxfam:

“ This was great. I have some very excited colleagues who want to be involved in picking a winner!”

Facebook Link to Shortlist:

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.1984672308361508

Client: PG Tips

About:

PG Tips got in touch with us to raise awareness and encourage the general public to get involved in their #CuppasTogether during lockdown.

Of course, we were up for the challenge and put together a brief with them that would inspire some great content. And, the OMBLES outdid themselves with incredible content that saw the hashtag trend nationwide on the day.

The campaign even inspired us to do an OMBLE Tea Party, where we all got a cuppa and joined a Zoom link at 3pm for a bit of a catch-up. This really embodied the spirit of the brief and it was nice to see smiles on faces at such a difficult time.

We saw many people getting together for a cuppa and a chat off the back of this brief so we are delighted that it had such a big impact for PG Tips!

Quote from PG Tips:

“A great success story. We will be showing this off to everyone!”

Facebook Link to Shortlist:

https://www.facebook.com/OneMinuteBriefs/photos/?tab=album&album_id=1485299768298767

Client: ITV Peston

About:

We were approached by ITV to run an important One Minute Brief campaign during lockdown 1.

The brief was simple…encourage the public to practice and maintain social distancing. And the response was nothing short of incredible. We received hundreds of submissions on the day as the Twitter feed was on fire.

Peston himself shared a video on Twitter, personally asking the OMBLES for their help in spreading the word ahead of their show that evening.

The team loved the entries so much that they decided to share some of the entries during the break via their online channel and also do a feature of the shortlist at the end with a shout-out to OMB.

Coming from sharing quick-fire, fun ideas when we first started OMB, to now being seen nationwide on Live TV with powerful ideas from the OMBLES being displayed, was a particularly big moment for us and we look forward to making a difference on a big scale many more times in the future!

Quote from Peston:

“It's been incredible - and will definitely be RTing in the run up to the show.

We'll be giving you a massive shout out in our 2nd twitter break AND we can run a montage of all the best ones during the end of the show to reveal the winners.”

Facebook Link to 400+ submissions in just ONE day:

https://www.facebook.com/OneMinuteBriefs/photos/?tab=album&album_id=1457775174384560

Client: King of Shaves

About:

Working with serial entrepreneur Will King and renowned Creative Director Tiger Savage on this collaborative One Minute Brief was a particular highlight.

Our first collaboration trended throughout the United Kingdom all day as we encouraged the public to #BringBackTheShave in a fun brief. Some of the submissions were brilliant and had masses of impressions each, which contributed to millions in overall reach. Other brands even got involved and interacted with some of the entries, making this one of the biggest ever OMBs!!

We then followed it up with another huge brief to promote their refillables range with #JoinTheREFILLution. This concept inspired a huge amount of creative content, which once again trended on Twitter.

We look forward to working together much more with King of Shaves in the future. Their interaction and positivity to our community has helped us a lot too!

Quote from King of Shaves:

“Thank you so much for pushing us 'to do' something as amazing as a one minute brief.

We've had some corkers!

So clever.

And, we've really enjoyed looking at the entries.

Going to be tough to choose a winner.”

Facebook Link to Shortlist:

#JoinTheRefillution Brief:

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.1669224309906311

Client: Met Office

About:

In a long-term partnership with the OMBLES, Met Office rained down a series of briefs with us to raise awareness of the release of a Met Office book about Very British Weather, their weather app and even storm warnings.

Shining down on some of the best moments however, it’s easy to say that when asked by Met Office to prepare the nation to be #WeatherReady with their official app, our followers were not short of extremely bright ideas.

In another brief, the Met Office were keen to get a brief together around how media stories were blowing up an exaggerated storm out of what could have been a simple gust of wind. To ensure the British public know exactly what is happening without all the overdone language in between, OMBLES were tasked to show that Met Office is there to show the facts and the facts alone, no fancy language.

Finally, to raise awareness of the upcoming storm, the Met Office wanted OMBLES to create emergency warnings around Eunice and push forward the importance of keeping safe away from the storm whilst it made its unwanted tour across the UK.

A huge amount of entries were retweeted by Met Office throughout the day to raise awareness and helped them push forward the seriousness of what a red alert meant.

Overall, collectively we saw millions of impressions from thousands of submissions across our briefs with the Met Office. We hope another flurry of collabs is forecast with the Met Office again soon!

Quote from the Met Office:

“We came up with 22 for the shortlist I think. All were superb entries though I have to say. A fantastic response!”

Facebook Links to Shortlists:

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.1682834641878611

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.1711444065684335

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.1758380844323990 

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.1792772520884822

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.1954189391409800

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.1975250925970313

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.2000792450082827

https://www.facebook.com/media/set/?vanity=OneMinuteBriefs&set=a.2002232896605449

Client: Guinness

About:

We initially ran this campaign in support of ‘The Staying Inn’. An online virtual pub where people could meet for a drink during the first lockdown. This was also about reinforcing the #StayAtHome message at the same time.

We couldn’t believe the response we had. It was absolutely huge with hundreds of entries providing reach within the millions.

One of those entries was a very simple idea for Guinness. Simply a cream sofa and a ‘Stay At Home’ line that created the famous Guinness pint silhouette with the negative space.

Within hours, the poster had gone viral with a huge amount of likes and retweets, as well as being featured on Ads of the World and Adweek with them saying… It’s Not a Real Guinness Ad. But It’s a Perfect Guinness Ad

By the following day, the poster had spread right across social media on Insta, Linkedin, Twitter and Facebook, with strong calls for Guinness to bring the posters to life and share on their own channels.

Next thing we know, Guinness got in touch with us and Luke in order to make it happen.

Then we were delighted to see a version of the poster shared on every single Guinness channel globally.

It was then featured on blogs featuring the best brand ads of lockdown and we believe that this poster will be iconic in years to come and cemented its place in history whilst sharing an extremely important message worldwide.

Quote from Guinness:

“It has gone down very well – no surprises there and great to remind ourselves of the power of a great idea well executed!”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=524874627674624

OMB-GUINNESS.jpg

Client: E-ON

About:

E-ON got in touch with us to spread the word about their energy being 100% renewable in homes around the UK.

And, our campaign reached millions across the day with hundreds of submissions each retweeted to our 28,000 followers.

And the brilliance of some of the entries saw them have tens of thousands of impressions each in their own right. The E-ON team were really pleased with the results and interacted themselves with the entries throughout the day.

We can’t wait to do more collaborations with the team!

Quote from E-ON:

“Thought the response and ideas were great - definitely keen to do more in future. The plug image was great, I absolutely loved the ‘shameless plug’ line though!!”

Facebook Link to Shortlist:

https://www.facebook.com/OneMinuteBriefs/photos/?tab=album&album_id=1253160251512721

Client: Tackle 4 MCR

About:

We were approached to run an OMB campaign to raise awareness and encourage donations for the Manchester Mayor Andy Burnham and Vincent Kompany’s homelessness charity Tackle4Mcr.

The football aspect gave us a natural creative angle to create some powerful copy and imagery through the One Minute Briefs community. And, the OMBLES did not disappoint.

The quantity of entries was huge but the quality was exceptional also with some of the submissions being liked and shared by the Mayor and Kompany themselves.

The submissions were so good, in fact, that we have plans to make a book out of some of the entries so we can further support the charity in future.

Quote from Tackle4Mcr:

“I am absolutely blown away by this!!!

They are so powerful and moving.

Could we reproduce these and hold an exhibition or create a book?

They need a long shelf life!

Amazing.”

Facebook Link to Shortlist:

https://www.facebook.com/OneMinuteBriefs/photos/?tab=album&album_id=1222206437941436

Client: SES Water

About:

We collaborated with SES Water twice for two separate issues. Engaging a huge audience creatively to deliver public messaging to reach as many people as possible.

In both briefs, we were asking the public to save water. One in Summer and one in Winter.

This helped to create two distinctive campaign themes that inspired masses of submissions.

Despite being the relatively ‘dry’ topic of saving water, the entries were incredible and led to the message being seen far and wide across the UK.

Quote from SES Water:

“This must be one of the biggest briefs ever? The subject matter really seemed to resonate with people which was great to see.”

Facebook Link to Shortlist:

#UnderPressure Brief

https://www.facebook.com/OneMinuteBriefs/photos/?tab=album&album_id=1510781939083883

Client: Adobe

About:

Adobe wanted to share their brilliant 20% off Creative Cloud offer with the creative industry and what better way than by collaborating with the One Minute Briefs community. This way, they could have hundreds of pieces of content to promote the offer being created by industry members themselves and sharing to their creative peers before it even reaches our feed. To do this, we ran 3 collaborative briefs across a 2 week period that had creativity at their heart. One was for #CelebratingCreativity, one to advertise #Photoshop and the third was to #AdvertiseYourself.

Across the 3 briefs, we received 352 entries, which were posted into the FB albums and were then shared via shortlists and winners. The winners alone had big reach on Facebook and we gave away hundreds in prizes to the best of the bunch.

The 352 entries are tweeted in to us so go to their own followers. 352 x average of 300 followers each = 105,600 reach.

Our top mention of the month was for the #photoshop brief with 622 engagements, 27 retweets and 97 likes. That’s off one tweet alone.

Our top media tweet for the month was the #CelebratingCreativity one with 8456 impressions, 461 engagements, 222 link clicks. Again, just one of our tweets.

 24.4k impressions for #advertiseyourself

25.3k impressions for #photoshop 

23.6 impressions for #celebratingcreativity

73,300 impressions in total from our tweets across the briefs which is a great number but the real power comes from the tweets coming in, the retweets and the creative content, which had mass reach.

 With, those 352 entries all retweeted to our 19,500 OMB audience, this equals a potential reach of 6.87 million.

We are looking forward to many more collaborations with Adobe following these incredibly successful campaigns. Perhaps we’ll even be teaming up for some events in the near future!

Quote from Adobe:

“The collaborations and brilliant entries were great to see. We’re excited for the next one!”

Facebook Link to #Photoshop Brief Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=1168186973343383

Facebook Link to #AdvertiseYourself Brief Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=1176012319227515

Facebook Link to #CelebratingCreativity Brief Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=1164152570413490


The OMBs themselves went really well as usual I’ve shared some stats which show very high impression rates. The Adobe initial tweet brief was our top tweet over the month and Jamal was our top follower who was highly engaged in tweets upto, during and after the event, particularly in our 3rd brief which he was included in.

I also shared some of the tweets that I was posting Live at the event which helped to extend the event out socially and showed us in pictures and videos at the event. Some of which were done on the 3d cameras that I couldn’t get the OMBLES off! haha. Obviously these screenshots only show our own tweets and, as ever, the power comes from people responding to us and sharing with their own followers as well as us retweeting all the content back out to our followers, so the reach in reality was huge. Really pleased with how they went and I can’t wait to do more!



Client: KFC

About:

To coincide with Valentine’s Day, we ran a competition for our followers to create posters/cards to show the ‘love of chicken’. The response was immense with hundreds of entries coming through and KFC were able to really own the #ValentinesDay hashtag with their content featuring predominantly across the tweets. As we were utilising an already trending hashtag, the reach and amount of shares were huge right across the day and, as you can see below, the quality of ideas was brilliant too.

Overall, we received 207 entries that were retweeted to 18,700 each time… giving potential reach of 3.87 million BEFORE all of the retweets from our followers and beyond. The very first tweet alone gained 25,000 impressions.

We will once again be collaborating with KFC very soon as a result of this successful campaign.

Quote from KFC:

“Incredible! I struggled keeping on top of it all! It was a fantastic day and the content coming through was really great. Absolutely loved collaborating with you and hope we can do more of these very soon for KFC. It’s been a fab experience!”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=1135047593323988



Client: Thortful

About:

We have worked with Thortful on some thought provoking briefs around mental health and bereavement for their greetings cards website. Using One Minute Briefs, we invited our community to share ideas around these sensitive subjects for the chance to have their concepts published and get paid for every card sold. The campaigns received a huge amount of attention via social media and sparked lots of conversation around the subjects. Our most recent collaboration was actually featured in the Daily Mirror.

Quote from Thortful:

“The cards are now available to buy! Our team worked with the OMBLES to get them ready for sale. I think they look amazing. Thanks again for a very successful project!”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=1107074699454611

Client: Lad Bible

About:

We invited our followers to help Lad Bible in their recruitment of a talented young ad person.

Our Manchester neighbours were looking to reach the industry in a new way, and what better way than a One Minute Brief where tens of thousands of the ad industry are.

We asked people to submit fun ideas/posters to us and @LadBible as well as encourage them to share the job posting with family and friends.

This resulted from many job applications from our own engaged followers as well as helping to spread the message across the industry quickly about the vacancy. The content itself was of an excellent standard, capturing the role and ethos of Lad Bible and was shared to hundreds of thousands of people.

Quote from Lad Bible:

“Brilliant to work with OMB and try a different approach to recruitment.”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=1055745557920859

Client: Nestle

About:

During the World Cup in Rio, we teamed up with Nestle to encourage our audience to share their own Cheer selfies and Cheerios based posters using the hashtag #CheerRio

The reach was huge as we received lots of content and this enabled Nestle to be part of the conversation around the World Cup despite not being official sponsors. This way they could show their support and share some fun amongst their customers as well as develop content that they could then share on their own feeds.

Quote from Nestle:

“We were impressed at how quickly OMB were able to adapt and respond to create this brilliant, fun campaign. ”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=1055745557920859

Client: Fathers 4 Justice

About:

We were approached by Fathers4Justice to launch a One Minute Briefs campaign devoted to #DadsRights

Of course, we got involved and received a huge response from our audience and beyond. The posters created and shared via @OneMinuteBriefs resulted in lots of online conversation around the subject and we were able to give away some great branded prizes to the winners.

Overall, we were extremely pleased to support this great cause and generate a huge amount of content to support their campaign.

Quote from Fathers4Justice:

“Kpow! A blitzkrieg of super-powered ideas from the caped crusaders of creativity. Our collaboration was inspired and warmly received by the men in tights.”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=1055764664585615

Client: WeBuyAnyCar.com

About:

We collaborated with webuyanycar.com in response to the news the tax disc was going to be abolished and help them create some supporting online content for social and blogs.

We asked our audience to breathe new life into this condemned product by repurposing it for the modern age by creating posters to show what other things it can do, what other benefits it has or turn it into a whole new product.

The response was incredible and allowed webuyanycar.com to be right at the forefront of all the trending conversation online with a constant flow of content in partnership with @OneMinuteBriefs. We provided Amazon vouchers for the winning idea too after delivering huge reach for the client.

Quote from webuyanycar.com:

“I'm really pleased with the results. Will be racking my brains for how we can team up in the future too!”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=1055768397918575

Client: Rosetta Stone

About:

Working together with Rosetta Stone, we devised a brief to encourage our community to share posters around the theme of learning a new language as a New Year Resolution. This really sparked everyone’s imagination as we received a huge amount of entries.

With everyone talking about their own resolutions, it put the Rosetta Stone brand in front of a mass audience via social media and every piece of content was advertising their service. This resulted in a lot of people signing up initially and the brand awareness it delivered at such a relevant time was extremely strong.

Rosetta offered free subscriptions, worth hundreds of pounds, as prizes and were so impressed by our campaign that they offered huge discounts to everyone who entered.

Quote from Rosetta Stone:

“Thanks for getting the brief out so early. We’re really enjoying it and we’re very pleased with the quality and quantity of entries.”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=1055771391251609