Client: Macmillan

About:

Go Sober for October is one of Macmillan’s most successful fundraising campaigns and they enlisted One Minute Briefs to push their campaign even further through an engaging, creative Twitter campaign.

They wanted our community to create advertising content to encourage others to do something amazing for people facing cancer by taking on the challenge of going booze free for the month of October and getting sponsored by friends and family to do so. 

The content created generated lots of online discussion and resulted in many sign-ups there and then. With huge reach across social media, our partnership with Macmillan had an extremely positive impact on their campaign and bringing it to an even wider audience than ever before.

Quote from Macmillan:

“Working with One Minute Briefs was a really interesting experience. It was great to put the brief out there and be overwhelmed by the creative and in some cases pretty hilarious responses we got in return. Really helped open up the campaign.”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=1055775101251238

Client: Grant Thornton UK

About:

As part of Grant Thornton’s mission to build a vibrant economy in the UK, the leading business advisory firm believes more can be done to unlock the full potential of the nation’s cities and towns.

That’s why they got in touch with One Minute Briefs to help spread a message of positivity around major cities with a variety of collaborative social media brief. The first of which was to promote how Leeds can become a centre of collaboration and a region where everyone has the chance of a better future.

The content created generated interest from brands and businesses in Leeds and beyond and sparked conversation about the city online with the huge reach of the campaign. We were also able to give away some brilliant cash prizes to the winners of each brief and some of the initial ideas were worked up to become press and social content to complement the wider campaign even further.

Quote from Grant Thornton:

“Grant Thornton is looking at doing a few more One Minute Briefs to support further regional events next year following the success of previous collaborations.”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=704444006384351

Client: CITY TO SEA

About:

City To Sea have worked with us on various briefs as we have helped to amplify the messaging of their cause to a much wider audience than they could on their own. As well as this, our process allows them to create compelling content to share and get people talking about the work they do and changing behaviours.

One of our most important briefs was to help City To Sea change the narrative around reusable period products and periods in general, and see women switching from plastic disposable products to reusable ones that are better for the ocean, for our wallets & for our bodies.

The content created was extraordinary and had mass-reach across social media, with the winners receiving Amazon vouchers. The posters created were featured in articles and blogs about the work City To Sea are doing to push their story even further and help make the world a better place.

Quote from City To Sea:

“Working with OMB has been our secret weapon when it comes to generating campaign creative on a shoestring. We wouldn’t be where we are today without them.”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=1011832068978875

Client: WWF UK

About:

It has been amazing to do so many collaborative briefs with WWF as the content we create has had an impact in changing the world for the better and encourage change.

One brief in particular that we have helped spread the message of is #EarthHour which inspires people to act on climate change. We asked our followers to design a poster for social media that demonstrates in a simple way the complex issue of climate change, and why it’s so important that we act now.

Some of the entries were magnificent, one of which has since won international awards, and the reach of the campaign matched the quality due to the quantity of entries and shareability of the content on our feed.

Winners of the briefs received entry to the exclusive #EarthHour event as well as amazing cash prizes. The campaign itself had a huge impact on WWF’s social presence and resulted in them coming back for many more briefs since.

We had a huge 111 entries across the day. All retweeted to 21.5k people. 2.4million potential reach without taking into consideration the retweets of our retweets so the number is in fact much higher. That’s without considering the tweets themselves 111 x a 250 average following is an initial reach of 27,750. That’s before people started to share and RT which will times that number by ten easily. Probably a lot more as this brief had a huge amount of shares across the day. I’ve attached the numbers of impressions our tweets got alone but the beauty of the reach is that people are tweeting in to us. I’ve shared it over a two day period as the brief continued into two days and posting the winners had big reach too as the entries continued to be shared over the next few days which organically extended what was a one day brief. Have also attached a couple of the entries. One of which we’ve took further with football badges etc. These really picked up and had huge reach themselves with many likes and RTs. Overall the reach was huge on this one and one of our top briefs of the year. The brief tweet alone received 5000 impressions. Really pleased with it and hope we can do many more with you!

Quote from WWF:

“At WWF we were looking to engage a new audience in our work and turned to the wonderful OMB community for Earth Hour and Wear it Wild. Not only were the creative executions inspiring, fun, thought provoking and exceptional quality - we also found new followers and a new audience for our key campaigns.”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=524874627674624

Client: Jump Giants

About:

With great prizes to be won, we share a fun brief with our community to advertise Jump Giants, which has dominated the trampoline park industry since opening its first park in 2015.

With it’s expanding indoor entertainment, fitness and sports facilities offering, they wanted to spread the word and turned to One Minute Briefs to push the boundaries of traditional advertising while emphasising the sports-inspired Jump Giants brand.

A massive amount of entries followed in one of our best responses yet. This resulted in a large amount of conversation and visibility of the brand via social media. Brand awareness increase during a huge spike in their social reach was phenomenal and the prize-winning content was used in further albums, blogs and articles to continue the lifespan of the campaign and maximise the PR from our collaboration.

Quote from Jump Giants:

“The sheer level of social noise and activity was astonishing, with certain metrics reporting an all time high level of engagement. This was not our criteria for success, however, nor was immediate sales activation. Put simply, our criteria was to test the activity and find just one great idea; an idea that was on brand, that our client could build a campaign around. The OMB community didn’t deliver just one. They delivered dozens.”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=879910558837694

Client: Make A Wish Foundation

About:

Make A Wish Foundation got in touch to help push a great message out to a wider audience and create lots of emotive content to go with it. The brief was to celebrate World Wish Day by creating a poster of what your wish was as a child, in order to encourage people to sponsor a child’s wish on World Wish Day.

This was a very different brief for us but one that our community relished with hundreds of posts being sent through with reach in the millions once it had been shared. With great cash prizes for the winners, we received a massive amount of interaction on the day. Not only that, the nature of the brief led to some very personal stories and wishes being shared to generate lots of positive conversation online as well as people signing up to sponsor wishes on the website. A very successful campaign overall.

Quote from Make A Wish:

“It was such a great brief, thank you for supporting us! We would love to do more with you moving forward.”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=927090777453005

Client: CALM

About:
As part of the #BestManProject, CALM wanted to celebrate the power of male friendship. So, we partnered up with them to run a far-reaching social media campaign asking our audience to share their interpretation of this through the hashtag #DateWithAMate 

We were delighted to be able to collaborate with CALM after seeing some of their amazing work previously and we were glad to help them reach an even wider audience with shareable content. They didn’t want twee content, they wanted it to be positive, direct and honest, and the One Minute Briefs community delivered in one of our most engaging campaigns yet.

The campaign helped people open up and talk about mental health and the importance of friendship and if it’s helped anyone out there feel a little better and encouraged communication with their mates then it’s done it’s job. We have since gone on to work with CALM more and will continue to support their amazing cause.

Quote from CALM:

“The power of the community is something that we want to cherish and harness and the OMB community is one that is stacked with talent, demonstrated in the spectrum of responses to our brief. From the ridiculous to the sublime, we had so much choice as well as so much engagement around the responses themselves. 

Impossibly easy way to help spark a mass of creativity. ”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=892410620921021

Client: Anglian Water

About:

We offered a great cash prize for a fun brief with Anglian Water that encouraged people to love their brown lawn! Contrary to what many proud lawn owners believe, a brown lawn isn’t dying, the roots underneath are still alive and healthy. When it’s hot and dry grass goes dormant to preserve nutrients and as soon as it rains it will quickly bounce back to green.

So we tasked our community with creating social media posters to encourage people to put away the sprinkler/hosepipe and learn to save water. There was a lot of discussion online around the topic as this became an educational brief with lots of entries being sent in and shared. The content created also gave Anglian Water the chance to spread the word to their own engaged audience and coincide perfectly with their own wider campaign. We will be working together on further briefs and issues over the next year as we have a guaranteed way of reaching big audiences with important messages.

Quote from Anglian Water:

“Working with One Minute Briefs was a really great way to source good ideas from creative people online. We loved seeing the entries - they made us laugh, gave us food for thought and helped start a debate on social media.”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=1015265675302181&__tn__=-UC-R

Client: NHS Organ Donor

About:

Following the success of previous NHS x One Minute Briefs campaigns, NHS Organ Donor got in touch with us to run a social campaign to amplify their campaign around #WordSavesLives during Organ Donation Week, which was all about raising awareness of the life-saving power of organ donation and encouraging families to discuss the topic.

The brief itself featured lots of educational facts which were picked up and used in content created in response to our call for posters the promote the campaign. The community shared their ideas and, therefore, the message to their own followers and beyond as we retweeted all content to a mass-audience. The brief itself led people to the website and to the Organ Donor social feeds to continue the conversation and find out more. We saw people signing up to become organ donors on the day and we are proud to have started the conversation online, which we have no doubt led to families discussing the issue further and will lead to many lives being saved in the future.

Quote from NHS Organ Donor:

“We really liked all the entries. The submissions for our other campaigns have been fantastic too and we’d like to do more of these.”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=1030697463759002&__tn__=-UC-R

Client: The Drum

About:

We have a great relationship with The Drum having collaborated on numerous projects including ‘live’ briefs at events, sponsorship partnerships and also worked together on numerous social media briefs that have featured in their brilliant magazine articles. However, the most important briefs we have worked together on are undoubtedly those for The Drum’s #DoItDay.

In this particular brief, we asked our community to share their ideas and posters to raise awareness and inform Londoners of the dangers of air pollution. The winners actually featured in newspapers taking the reach even further than the millions it already had online.

Hundreds of eye-catching visuals and headlines were shared meaning we had quantity as well as quality and, when shared by The Drum and One Minute Briefs, this spread to a huge audience. This engaged the industry even more as the best ones were featured in an article on The Drum. Coinciding the brief with an already active hashtag on the day meant we could really make some noise and get the content seen and engaged with by the right people.

Quote from The Drum:

“Thanks for all your help. We’ve been so impressed with the community and the ideas they had. Some of the work will be featured in national newspapers and on the digital billboards in Time Square, New York!”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=656602354501850

Client: Melanoma UK

About:

We worked with Melanoma UK on an extremely important brief and offered a great cash incentive to our followers to share their ideas to ‘ban the sunbed’!


Melanoma, the deadliest form of skin cancer, kills 6 people every day and we wanted to create content that communicates this so that we could share it across social media as far as we could. As well as that, we are looking to turn one of the ideas into a film in the near future to further amplify the campaign.

The amount of entries we received was astonishing and the quality was extremely strong as the shares went way beyond our own feed right across the world. The content was used in further articles, blogs and emails in order to spread the important message to an even bigger audience.

Quote from Melanoma UK:

“Up until recently we hadn't heard of One Minute Briefs, we are now glad that we did!  Some of the ideas we received during one of our campaigns were simply amazing. If we had sat for a month in a darkened room, we would never have managed to come with anything so clever. It had a massive impact on a particular campaign and got a lot of people engaging with us, who might not necessarily have done so.     ”

Facebook Link to Shortlist:

https://www.facebook.com/media/set/?set=basw.AboMgFs4V03bM2cFK8a5JVkYH75TOMo-lvSGEaWxwm7ESpiWu1KCWCmUfIu9v-ILRSbx_WxO4FiUl4OI0yzLZ3MA6TIdE8cbgxxxdc0DbF693b_SJ3ydhEErimNaMPdFmBn2nvgjq_fXhNYbkZ3U_d7LySdsRud7Jz1BIuhjjpDadSpm9cIOWQx8xu25cqqgltk.1030044773824271.1030044997157582.1030044903824258.1030044900490925.1030044983824250.1030044883824260.1030044887157593.1030044993824249.1030045013824247&type=1

Client: JCB

About:

We have done numerous collaborative briefs with JCB now, which has helped them to market their products and brand to a whole new audience via social media through relevant hashtags. It has helped get the brand out there with strong branded content created by our talented creative followers and the numbers of entries we received for their #NowYouCan were huge.

The brief advertised their TeleSkid machine and it’s distinguishing features helped our followers to create unique shareable content that could be used in future articles and blogs to be shared from the JCB team to their existing and prospective audiences.

Quote from JCB:

“One minute briefs is a great way to create some engagement with a different audience for us. It's great for awareness, and some of the radical ideas we receive encourage our teams to think outside the box.”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=1034407420054673

Client: Vegetarian Society

About:

In one of our most engaging brief in the history of One Minute Briefs, we asked our creative community to share ideas to promote #NationalVegetarianWeek

The hashtag, created by the Vegetarian Society, was being used to discuss the topic but, by teaming up with us, they could create prolific content on the feed throughout the day. This resulted in lots of discussion and shared content that spread their positive message far and wide across social media.

The amount of entries we received was astounding and, with each piece of content promoting the cause, helped the campaign reach millions of people. This led to people finding out more on the website and we were able to give great prizes to the winners of our brief. They even featured in the Vegetarian Society annual and future communications.

Quote from Vegetarian Society:

“Thanks for everything you've done to help us with this project – it's been a really exciting thing for us to get involved with, and we've all loved it here in the office.  And I'm still astounded at the quantity of entries.”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=935085029986913&__tn__=-UC-R

Client: Lucozade

About:

Our collaboration with Lucozade saw us put a challenge out to our community to create social content promoting Lucozade Energy. We received a huge amount of entries for this great brand with some amazing concepts capturing the brief perfectly. This gave the Lucozade brand mass-reach due to the shareable nature of the content and the consistent amount of branded content being shared from our feed throughout the day.

We are now looking at doing more One Minute Briefs with Lucozade’s sister brands in order to reach even more people as our community grows and grows each day.

Quote from Lucozade:

“Thanks to OMB & everyone who submitted all the great ideas. We absolutely loved them here at Lucozade HQ!!”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=1055812567914158

Client: Gumtree

About:

We were really pleased to be approached by Gumtree when they wanted to run a One Minute Briefs campaign to coincide with their sponsorship of Celebrity Big Brother. The brief to advertise the auction of the CBB house furniture was really different and inspired our community massively. We received hundreds of posters in response resulting in reach on Twitter in the millions.

The content itself was highly shareable and, when combined with a trending hashtag, the engagement levels were immense. It is still, to this day, one of our most successful campaigns ever. The content itself was shared even further in articles and blogs etc and used in ongoing communications as the overall campaign gained momentum.

Quote from Gumtree:

“Can't believe it had such a great response - we are SO pleased!”

Facebook Link to Shortlist:

https://www.facebook.com/pg/OneMinuteBriefs/photos/?tab=album&album_id=1055756437919771