2016: A Great Year
2016: A Great Year
Since I had a heart attack early 2015, I have decided to start documenting each year and get involved in lots of creative projects with driven creative people, so in keeping with this relatively new tradition, here goes...
We also created a recruitment campaign for young creatives called Magnaficent Seven. We received lots of entries to our competition brief in which we asked people to submit one minute videos to advertise themselves. Of these, 7 were chosen to a 7 hour creative day at our studios and experience pitching, talks and workshops along with a spot of filming. Zack and Ellis were chosen from the day to do a 7 week placement with us in 2017. Check out the video of the day here:
We created a film-led social campaign called 'Breathe Life' for kindness.org
Loneliness is one of the greatest causes of death in older people. Through a simple email request for wise advice, you can restore feelings of self worth in an older person and together help us end loneliness.
We heard the Olympic and Paralympic Parade was coming to Manchester ahead of London with lots of the golds coming from the North, so we just had to get involved! By turning Manchester Gold for their arrival. Along with our clients, we took thousands of gold hats, wigs and created a social campaign with Jonny Vegas to encourage everyone to #GoGoldMCR.
The hats made their way on stage as our sporting heroes took selfies, and there were loads of tweets as brands and the public got involved. Metrolink turned a tram gold and Nissan even brought along a fleet of gold cars! Of course, it's Manchester so it rained... but with that came a rainbow ending at the Town Hall over Team GB. A perfect ending to a golden day.
And to round up an amazing year, we had to top it all off with a Christmas campaign. We collaborated with junior creatives Alex, Asa and David on #MerryCritmas that features Father Critmas as the main star. He’s self proclaimed as the best Creative Director in the world and talented director Luke Logan filmed one of his infamous book crits where he roasts a creative team for their terrible puns, typos and innuendos in their portfolio. The website merrycritmas.com encouraged people to sign up and get involved this Christmas. After featuring in articles and magazines across the world and hundreds of creatives getting involved worldwide, we are happy to have spread some festive creative joy this year.
We even did our very own ‘behind the scenes’ #MannequinChallenge film to support the campaign at Foundry Film Studios.
One Minute Briefs has gone from strength to strength this year as we reached 13,000 followers after being Verified on Twitter thanks to all the OMBLES. We have created some great awareness for important causes and worked with some great brands to deliver impactful social campaigns. Some of the work you see above OMB played a huge part in. We hosted another event in Manchester #OMBLive3 as people came from across the country to network with fellow followers, take part in workshops, tournaments and some even won awards. It was an amazing evening and I'm very much looking forward to #OMBLive4!!
It was good to be able to talk about OMB and the #LoveYourNHS journey at a number of universities /colleges including Salford City, Leeds, Stockport and Man Met. Along with talks/workshop at School of Thought, SASCon, Glug, Pecha Kucha MCR and the V&A Museum.
Overall, it's been a great year once again. There are always ups and downs in life but it's important to take your opportunities to make things better for yourself and for other people. Collaborating with people has been hugely important this year and together we can make even more amazing things happen in 2017.
Since I had a heart attack early 2015, I have decided to start documenting each year and get involved in lots of creative projects with driven creative people, so in keeping with this relatively new tradition, here goes...
Firstly, lots of people have been saying 2016 was a shit year. No it wasn't.
It's important to focus on the positives... like this woman did: http://www.telegraph.co.uk/news/2016/07/27/12-of-the-nicest-things-which-have-happened-in-2016-so-far/
On a personal note, after the successful campaign getting the NHS to Xmas number 1 in 2015, I took on the role of MAGNAFI's Creative Director at the start of the 2016 and have had a great year working on some brilliant client and self initiated campaigns. I'd like to thank Si, Emily and Steve for this great opportunity. As well as the rest of the amazing MAGNAFI team for being...well...amazing.
Off the back of the #LoveYourNHS Campaign we have picked up a number of awards, including Creative Circle, Drum Marketing, MPA, Brand Republic & Campaign Big Awards for Best Social Media Campaign. We also won Roses Best Online/Viral Film, Integrated Campaign and the overall Grand Prix Award. Collaboration was key to this campaign, so we were delighted to win Best Collaboration awards alongside One Minute Briefs & Big Brand Ideas at the MPA Awards and at the NECB Awards.
I also won Great British Entrepreneur Awards for Social Media & a Special Award for Social Enterprise with One Minute Briefs. More importantly, I got to meet my childhood heroes Caprice & Carol Smillie at the event in London!
Winning at the NECB awards gave me the opportunity to deliver an impromptu speech to thank the North East Cheshire people who supported the campaign and helped the NHS Choir beat Justin Bieber to Xmas Number 1. I then took the chance to have my say on an important issue after discussing it earlier in the evening with Adam Britton my best mate and fellow Creative Director at neighbouring agency, Trunk. He had seen a tweet of mine against the potential closure of Macclesfield A&E department which read 'Without Macclesfield A&E I'd be dead' and we chatted about turning it into a billboard in Macclesfield. So whilst I was on stage I asked all of the people in the room to support our quest to save it and make something amazing happen for the NHS once again. After the campaign, MP David Rutley and Macclesfield got in touch with me and I vowed to do what I could by creating a film and social campaign. http://www.macclesfield-express.co.uk/news/heart-attack-survivor-joins-bid-12219097 and only a few days later plans to close the department were cancelled. The powers that be will have seen what could be achieved with the #LoveYourNHS campaign so I hope we helped to push them into the decision to keep the A&E open and save lives in the process. I will continue to support the NHS and do what I can for Macclesfield hospital after backing their annual cardiac rehab walk earlier in the year.
Continuing my own cardiac recovery, I also returned to competitive football for the first time in 20 months with Mellor F.C in 2016. It was a very daunting experience but I came on for the last 20 minutes and managed to grab a goal. Slowly but surely I have been building my confidence and fitness back up and chip in with a few goals to help the team to a good position in the league and cup. I would like to thank Adam Axford our coach and my teammates for their support and efforts in the past year. And we need to keep it up in 2017 as Adam has promised to get the club badge tattooed if we win the league!
I was also delighted to be a finalist in the Cannes Young Lions competition alongside Paul Bond for our British Red Cross print ad and also receive a Drum Dream Commendation award for a children's book I wrote with my previous agency Big Brand Ideas thanks to the fantastic illustrations by Rob Bolt. https://www.bigbrandideas.co.uk/work/new-forest-book-and-game/
As well as this, I also won a Chip Shop Award for a GambleAware poster I created. However, I was even more proud to witness a number of One Minute Briefs followers also picking up Chips for their amazing ideas, some of which started off as a one minute concept. The Grand Prix was won by OMBLES Matthew Wyatt and Paul Bond too. An amazing evening and thanks to those guys for giving me and OMB a shout out on stage.
Hopefully 2017 will bring along some more great news as it has been another amazing year in which I have been able to work with some incredibly talented people.
The launch of MAGNAFI's partnering Foundry Film Studios coincided with us creating our very first Sofology ad. So You. So Me. Sofology. A fun ad with distinctive roomsets and quirky characters.
Working with Sofology has been brilliant as they are always looking to do things differently to achieve their aim of everyone feeling at home on a sofa they love, which is why we created a brand ad to communicate each of their ology's.
I also won Great British Entrepreneur Awards for Social Media & a Special Award for Social Enterprise with One Minute Briefs. More importantly, I got to meet my childhood heroes Caprice & Carol Smillie at the event in London!
Winning at the NECB awards gave me the opportunity to deliver an impromptu speech to thank the North East Cheshire people who supported the campaign and helped the NHS Choir beat Justin Bieber to Xmas Number 1. I then took the chance to have my say on an important issue after discussing it earlier in the evening with Adam Britton my best mate and fellow Creative Director at neighbouring agency, Trunk. He had seen a tweet of mine against the potential closure of Macclesfield A&E department which read 'Without Macclesfield A&E I'd be dead' and we chatted about turning it into a billboard in Macclesfield. So whilst I was on stage I asked all of the people in the room to support our quest to save it and make something amazing happen for the NHS once again. After the campaign, MP David Rutley and Macclesfield got in touch with me and I vowed to do what I could by creating a film and social campaign. http://www.macclesfield-express.co.uk/news/heart-attack-survivor-joins-bid-12219097 and only a few days later plans to close the department were cancelled. The powers that be will have seen what could be achieved with the #LoveYourNHS campaign so I hope we helped to push them into the decision to keep the A&E open and save lives in the process. I will continue to support the NHS and do what I can for Macclesfield hospital after backing their annual cardiac rehab walk earlier in the year.
Continuing my own cardiac recovery, I also returned to competitive football for the first time in 20 months with Mellor F.C in 2016. It was a very daunting experience but I came on for the last 20 minutes and managed to grab a goal. Slowly but surely I have been building my confidence and fitness back up and chip in with a few goals to help the team to a good position in the league and cup. I would like to thank Adam Axford our coach and my teammates for their support and efforts in the past year. And we need to keep it up in 2017 as Adam has promised to get the club badge tattooed if we win the league!
I was also delighted to be a finalist in the Cannes Young Lions competition alongside Paul Bond for our British Red Cross print ad and also receive a Drum Dream Commendation award for a children's book I wrote with my previous agency Big Brand Ideas thanks to the fantastic illustrations by Rob Bolt. https://www.bigbrandideas.co.uk/work/new-forest-book-and-game/
As well as this, I also won a Chip Shop Award for a GambleAware poster I created. However, I was even more proud to witness a number of One Minute Briefs followers also picking up Chips for their amazing ideas, some of which started off as a one minute concept. The Grand Prix was won by OMBLES Matthew Wyatt and Paul Bond too. An amazing evening and thanks to those guys for giving me and OMB a shout out on stage.
Hopefully 2017 will bring along some more great news as it has been another amazing year in which I have been able to work with some incredibly talented people.
The launch of MAGNAFI's partnering Foundry Film Studios coincided with us creating our very first Sofology ad. So You. So Me. Sofology. A fun ad with distinctive roomsets and quirky characters.
Working with Sofology has been brilliant as they are always looking to do things differently to achieve their aim of everyone feeling at home on a sofa they love, which is why we created a brand ad to communicate each of their ology's.
And, we also created a 'Life's too short to be with the wrong sofa' campaign.
This features provocative headlines alongside beautiful close up details and stunning sofas. All accompanied by en epic music track.
Another positive part of 2016 was the addition of James Clancy to the MAGNAFI creative team who came on board as Senior Creative. Some of you will know we previously worked together as a creative partnership at McCann Manchester so it's great to have him on board. One of the first pieces we created together was this ad for Betfred Vegas. Where we harked back to the 70s to literally take the viewer to Vegas.
This features provocative headlines alongside beautiful close up details and stunning sofas. All accompanied by en epic music track.
Another positive part of 2016 was the addition of James Clancy to the MAGNAFI creative team who came on board as Senior Creative. Some of you will know we previously worked together as a creative partnership at McCann Manchester so it's great to have him on board. One of the first pieces we created together was this ad for Betfred Vegas. Where we harked back to the 70s to literally take the viewer to Vegas.
We also went back in time for a very different advert for Bloom & Wild. Showing how 'times change but the sentiment stays the same' for their unique letterbox delivery for flowers through their online app.
We also created a #LoveGiving campaign to encourage people to experience the happiness giving a gift can bring. This started with an initial film created alongside my good friend and talented director/producer Lou Gallagher which led to an unbelievable 37,000 nominations in less than 2 weeks!
As well as working on great projects with amazing clients, I've also worked closely with Andy K, Charlie & Eleanor to deliver self initiated campaigns and content. Including our MAGNAFI hero film using double exposure to show our showreel on different types of people to reflect our agencies ethos of 'Capture Your Audience'.
We also created a #LoveGiving campaign to encourage people to experience the happiness giving a gift can bring. This started with an initial film created alongside my good friend and talented director/producer Lou Gallagher which led to an unbelievable 37,000 nominations in less than 2 weeks!
As well as working on great projects with amazing clients, I've also worked closely with Andy K, Charlie & Eleanor to deliver self initiated campaigns and content. Including our MAGNAFI hero film using double exposure to show our showreel on different types of people to reflect our agencies ethos of 'Capture Your Audience'.
We also created a recruitment campaign for young creatives called Magnaficent Seven. We received lots of entries to our competition brief in which we asked people to submit one minute videos to advertise themselves. Of these, 7 were chosen to a 7 hour creative day at our studios and experience pitching, talks and workshops along with a spot of filming. Zack and Ellis were chosen from the day to do a 7 week placement with us in 2017. Check out the video of the day here:
We created a film-led social campaign called 'Breathe Life' for kindness.org
Loneliness is one of the greatest causes of death in older people. Through a simple email request for wise advice, you can restore feelings of self worth in an older person and together help us end loneliness.
We heard the Olympic and Paralympic Parade was coming to Manchester ahead of London with lots of the golds coming from the North, so we just had to get involved! By turning Manchester Gold for their arrival. Along with our clients, we took thousands of gold hats, wigs and created a social campaign with Jonny Vegas to encourage everyone to #GoGoldMCR.
The hats made their way on stage as our sporting heroes took selfies, and there were loads of tweets as brands and the public got involved. Metrolink turned a tram gold and Nissan even brought along a fleet of gold cars! Of course, it's Manchester so it rained... but with that came a rainbow ending at the Town Hall over Team GB. A perfect ending to a golden day.
And to round up an amazing year, we had to top it all off with a Christmas campaign. We collaborated with junior creatives Alex, Asa and David on #MerryCritmas that features Father Critmas as the main star. He’s self proclaimed as the best Creative Director in the world and talented director Luke Logan filmed one of his infamous book crits where he roasts a creative team for their terrible puns, typos and innuendos in their portfolio. The website merrycritmas.com encouraged people to sign up and get involved this Christmas. After featuring in articles and magazines across the world and hundreds of creatives getting involved worldwide, we are happy to have spread some festive creative joy this year.
We even did our very own ‘behind the scenes’ #MannequinChallenge film to support the campaign at Foundry Film Studios.
One Minute Briefs has gone from strength to strength this year as we reached 13,000 followers after being Verified on Twitter thanks to all the OMBLES. We have created some great awareness for important causes and worked with some great brands to deliver impactful social campaigns. Some of the work you see above OMB played a huge part in. We hosted another event in Manchester #OMBLive3 as people came from across the country to network with fellow followers, take part in workshops, tournaments and some even won awards. It was an amazing evening and I'm very much looking forward to #OMBLive4!!
It was good to be able to talk about OMB and the #LoveYourNHS journey at a number of universities /colleges including Salford City, Leeds, Stockport and Man Met. Along with talks/workshop at School of Thought, SASCon, Glug, Pecha Kucha MCR and the V&A Museum.
Overall, it's been a great year once again. There are always ups and downs in life but it's important to take your opportunities to make things better for yourself and for other people. Collaborating with people has been hugely important this year and together we can make even more amazing things happen in 2017.
One Minute Brief of the Day: Campaign to stand up to the DWP in support of children with heart conditions with @echoukcharity
One Minute Brief of the Day:
Campaign to stand up to the DWP in support of children with heart conditions with @echoukcharity
Today we've got a subject that is very close to my heart, literally. I'd love the OMBLES to get behind this and there is a great prize to be won too!
Campaign to stand up to the DWP in support of children with heart conditions with @echoukcharity
Today we've got a subject that is very close to my heart, literally. I'd love the OMBLES to get behind this and there is a great prize to be won too!
Children with serious heart conditions are currently being left without a voice. Support them by demonstrating we are connected, by speaking out as one collective voice we can stop the Government discriminating against children with heart conditions.
Currently no information about children’s heart disease is given to Disability Living Allowance (DLA) assessors, even though heart conditions are the most common type of birth defect and over 6,000 children are diagnosed every year. This lack of guidance means that many seriously ill children with heart conditions are being refused DLA, simply because the assessors have no information about their condition.
We need to encourage the Department of Work & Pensions to make a change, NOW.
We need to convince young people that there is still power in the masses, that by showing we are all connected we can effect change.
Prize:
The winner, and any ideas taken through to execution, will receive a £100 John Lewis voucher
Get:
We need to encourage the Department of Work & Pensions to make a change, NOW.
We need to convince young people that there is still power in the masses, that by showing we are all connected we can effect change.
Tweet your idea to @OneMinuteBriefs & @echoukcharity with the hashtag #connectinghearts
Prize:
The winner, and any ideas taken through to execution, will receive a £100 John Lewis voucher
Get:
Young people aged 18 to 35 on Dec ? 2016
Who:
Who:
Care about the fact that seriously sick children with heart conditions are being discriminated against by the Department of Work & Pensions and wish to demonstrate solidarity and connection with them.
To:
To:
Stand up for children and young people with heart conditions, to support them in accessing improved care and for their families to receive the financial support they are entitled to. By demonstrating that these children are not alone, that we as a whole are connected – and that people will speak out on these children’s behalf as one collective voice.
We’re not asking the Government for much here – simply to treat heart children fairly and ensure that Disability Living Allowance assessors receive information about the difficulties of living with a heart condition in order to be able to make an informed choice.
Key messages
The power of connection and the collective voice. We are #connecting hearts.
Give us ideas for creative, unique and emotionally arresting content (photographs, quotes, images, gifs, short films and slogans) that demonstrates connection and inspires people to join together and act as a collective voice on behalf of children and young adults with serious heart conditions – and ensures the DWP changes the guidance provided to its DLA assessors.
Ideas can either encourage people to support the charity echo’s DLA campaign, or simply encourage people to demonstrate their solidarity with heart children by connecting with them through social media.
Facebook: https://www.facebook.com/echoukcharity/
Twitter: https://twitter.com/echoukcharity
Instagram: https://www.instagram.com/echoukcharity/
Youtube: https://www.youtube.com/channel/UCJwzJ-a85J1m7f3JsWH-BKw
We’re not asking the Government for much here – simply to treat heart children fairly and ensure that Disability Living Allowance assessors receive information about the difficulties of living with a heart condition in order to be able to make an informed choice.
Key messages
The power of connection and the collective voice. We are #connecting hearts.
Give us ideas for creative, unique and emotionally arresting content (photographs, quotes, images, gifs, short films and slogans) that demonstrates connection and inspires people to join together and act as a collective voice on behalf of children and young adults with serious heart conditions – and ensures the DWP changes the guidance provided to its DLA assessors.
Ideas can either encourage people to support the charity echo’s DLA campaign, or simply encourage people to demonstrate their solidarity with heart children by connecting with them through social media.
Facebook: https://www.facebook.com/echoukcharity/
Twitter: https://twitter.com/echoukcharity
Instagram: https://www.instagram.com/echoukcharity/
Youtube: https://www.youtube.com/channel/UCJwzJ-a85J1m7f3JsWH-BKw
Website & info:: http://enews.echo-evelina.org.uk/t/t-E5DB8F20146EC8FA
One Minute Brief of the Day: Campaign to stop drivers running through red lights.
One Minute Brief of the Day:
Campaign to stop drivers running through red lights.
Today we've got a very important brief to help raise awareness of a serious issue. There is the opportunity to have your idea turned into a billboard to make a difference and potentially save lives. There is also a prize of £20 Cinema Vouchers to be won. So get involved!!
Story behind the campaign:
"At my child's school on Cavendish Road in West Didsbury, most of the 600 of the pupils have to go over a certain crossing on their way to school.
A few weeks ago a little girl was knocked over by a hit and run driver who went though a red light at the crossing. Thankfully she wasn't killed.
Even though nothing would have stopped this particular driver, every single morning I stand at the traffic lights with my daughter and car after car goes through the red lights. There's a general vibe of people just wanting to get where they're going - and screw everyone else who gets in their way.
I get it, it's rush hour, everyone just wants to get to work, but would it really kill them to wait another 60 seconds while the lights let the pedestrians cross? It won't kill the drivers but it could kill a child.
I honestly think it's only a matter of time before another kid gets knocked over.
The school have been talking to the local government and MP's about getting more signage in the area, but I'd love the OMBLES to come up with a poster campaign that we can put into action on signs in the area, as well as leaflet dropping which basically says - chill out - it's only 60 seconds mate."
One Minute Brief of the Day: Advertise #MerryCritmas with @Father_Critmas
One Minute Brief of the Day:
Advertise #MerryCritmas with @Father_Critmas
Today we've got a special One Minute Brief to advertise our latest #MerryCritmas campaign at merrycritmas.com. We'd like every single person who reads this to pledge to roast a portfolio or have their portfolio roasted by a top creative in the industry. All you have to do is click a button on the site to give the gift of your time this Xmas.
Tweet your ads to @OneMinuteBriefs @Father_Critmas and sign up to get involved at merrycritmas.com. And SHARE!!!! We want as many people as possible in the creative industry to be involved!
Prizes:
- A book crit with @Father_Critmas
- Copy of the @OneMinuteBriefs Book
- Copy of the @AgencyQuotes Book
About:
What do
creative directors in New York, London, Ottawa, Munich, and Manchester have in
common? For the first time ever, the answer is Merry Critmas - a festive
campaign encouraging ad agency staffers to give a book crit this December.
The idea
is simple - Save a turkey, roast a creative at merrycritmas.com
Visitors
to the website pick a side, choosing to either ‘roast a creative’ or ‘get
roasted’. After sharing a few details, campaign mascot Father Critmas makes
those all important matches between senior industry staff and aspiring
creatives.
Merry
Critmas came
from a conversation between copywriter Alex Goddard with creative team Asa
Bradshaw and David Felton about how difficult it is for young creatives to even
get a book crit these days.
“People
are a little kinder in December” said Alex, and the idea grew from there.
“For
undiscovered talent trying to break into advertising, it’s the perfect gift”
said Asa and David. “And for established creatives it’s an easy way of giving
something back. Just half an hour of their time can make a real difference. And
you never know who might walk through the door.”
After discussing
the idea with Nick Entwistle, Creative Director at MAGNAFI & founder of One Minute Briefs, the idea began to be brought to
life as we created a film featuring one of Father Critmas’ infamous book crits. Then the collaboration grew further, with
Trunk creating some amazing illustrations & building the website merrycritmas.com
“Here at
Magnafi we’re all about collaboration” said Nick Entwistle.
“When
people collaborate, anything is possible. We witnessed that last year when we
helped the NHS Choir beat Justin Bieber to Xmas No1. So, when Alex, Asa and
David got in touch about Merry Critmas we couldn’t resist the chance to
get involved and bring others on board to something special for the creative
industry this Christmas.”
As part
of the campaign Father Critmas will be tweeting from his very own Twitter feed,
@OneMinuteBriefs will be running a day brief and @AgencyQuotes will be getting
involved with Christmas cards being sent out in December.
With a
number of top creatives already on board, including Vikki Ross, Rory Sutherland
& Tom Richards, we are looking to grow the campaign and help to bring the
creative industry together for a very #MerryCritmas.
One Minute Brief of the Day: Advertise #OneMinuteFilms Creative Placement Competition
One Minute Brief of the Day: Advertise #OneMinuteFilms Creative Placement Competition
We've had some brilliant submissions to our creative placement competition so far... but we want to make sure no-one misses out on this great opportunity. So we want the OMBLES to help spread the word to creative grads/student that the deadline for your One Minute Films is MIDNIGHT TOMORROW 15/11/16
We want all types of creatives of all levels to take part and win themselves a place.
It literally takes one minute to advertise yourself so it's easy to get involved. Shoot your film on your phone, make a slideshow on Keynote, use Snapchat, use your webcam... it's totally upto you!
This isn't about the quality of the shooting. This is about the quality of the idea. This is about how you advertise yourself!!
Tweet your posters to us mentioning @oneminutebriefs @magnafication #ONEMINUTEFILMS & when you've done that.... get thinking of your one min film and enter at oneminfilms@magnafi.com
Deadline: MIDNIGHT Tuesday 15/11/16
We are flexible with the 7 week placement on when it starts and we can split it into separate weeks etc so don't let anything get in your way of getting involved!
What's the best that could happen?
Prizes:
- Copy of all new #OMBook2
- Ad Pad
ABOUT:
http://magnafi.com/wanted-sharp-shooting-creatives-magnaficent-seven/
We've had some brilliant submissions to our creative placement competition so far... but we want to make sure no-one misses out on this great opportunity. So we want the OMBLES to help spread the word to creative grads/student that the deadline for your One Minute Films is MIDNIGHT TOMORROW 15/11/16
We want all types of creatives of all levels to take part and win themselves a place.
It literally takes one minute to advertise yourself so it's easy to get involved. Shoot your film on your phone, make a slideshow on Keynote, use Snapchat, use your webcam... it's totally upto you!
This isn't about the quality of the shooting. This is about the quality of the idea. This is about how you advertise yourself!!
Tweet your posters to us mentioning @oneminutebriefs @magnafication #ONEMINUTEFILMS & when you've done that.... get thinking of your one min film and enter at oneminfilms@magnafi.com
Deadline: MIDNIGHT Tuesday 15/11/16
We are flexible with the 7 week placement on when it starts and we can split it into separate weeks etc so don't let anything get in your way of getting involved!
What's the best that could happen?
Prizes:
- Copy of all new #OMBook2
- Ad Pad
ABOUT:
http://magnafi.com/wanted-sharp-shooting-creatives-magnaficent-seven/
One Minute Brief of the Day: Campaign to expose the link between Social Media & Mental Health issues to help make informed decisions about children’s internet use
One Minute Brief of the Day:
Campaign to expose the link between Social Media & Mental Health issues to help make informed decisions about children’s internet use
Today we've got a brief on an important issue that is affecting young people of today. With the rise of social media, we are looking for the OMBLES to help raise awareness across Twitter on this subject and the winning idea will receive a great prize! Get involved.
Tweet your ideas to @OneMinuteBriefs & @ITMattersInMind with the hashtag #ITMatters
Prize: Winning idea will receive £150 Amazon Vouchers
Background:
To educate parents about the direct link between Social Media use and Mental Health to help them make informed decisions about their children’s Internet use
88% of teens have seen someone be mean or cruel to another person on a social networking site. The number of sexual assault cases related to social media sites has increased by 30%. 12% of teens say they witnessed unpleasant behaviour “frequently” on social networking sites. 41% of teens had a negative experience as a result of using a social networking site. 67% of teenagers say they know how to hide what they do online from their parents. 43% of teens say they would change their online behaviour if they knew that their parents were watching them. 39% think their online activity is private from everyone, including parents. 20% of kids think their parents have no idea what they are doing online.
88% of teens have seen someone be mean or cruel to another person on a social networking site. The number of sexual assault cases related to social media sites has increased by 30%. 12% of teens say they witnessed unpleasant behaviour “frequently” on social networking sites. 41% of teens had a negative experience as a result of using a social networking site. 67% of teenagers say they know how to hide what they do online from their parents. 43% of teens say they would change their online behaviour if they knew that their parents were watching them. 39% think their online activity is private from everyone, including parents. 20% of kids think their parents have no idea what they are doing online.
Key messages:
- Highlight the stress children can experience on SM
- Make parents aware the link between SM and Anxiety
- Make people aware that often very young children are exposed to very distressing dark content on seemingly innocuous Apps
One Minute Brief of the Day: Create a @NABS_UK Christmas Card/PressAd
One Minute Brief of the Day:
Create a @NABS_UK Christmas Card/Press Ad
Today we've got a brief with our friends at NABS. This is an exciting opportunity to have your idea seen by the entire ad industry so get involved! Tweet your ideas to @OneMinuteBriefs & @NABS_UK
PROJECT BACKGROUND:
Each year NABS sends a Christmas card to industry supporters to thank them for their support throughout the year. We also run an ad in Campaign magazine, which is our opportunity to thank all those whose support we so heavily rely on across the year and wish them a merry Christmas. We are looking for ideas for both a thank you press ad and a Christmas card.
OBJECTIVES:
Primary:
To wish the industry a Happy Christmas
Secondary:
To thank people for their continued support throughout 2016
PRIZES:
- £50 Love2Shop Vouchers
- Your Xmas card idea created and sent into all major ad agencies
- Your idea featured in Campaign Magazine
TARGET AUDIENCE:
NABS’ audience of creative agencies, media agencies and media owners – from account executive to CEO – plus the regular reading public of Campaign magazine, encompassing those who know NABS and what we do and those who do not.
PROPOSITION:
NABS wishes you a happy Christmas
With your help we can continue to support our industry
ABOUT NABS:
NABS is here to help improve and champion the wellbeing of everyone in advertising and media, to help you, your company and the industry succeed and thrive, at every stage on the journey of your career.
NABS does this by offering the industry career coaching, networking Opportunities, grants and workshops on things like working parents and resilience, an Advice Line which exists to offer a supportive ear, and events which bring all sides of our community together to network and learn.
NABS is funded entirely by voluntary donations from the media and advertising industry it supports.
One Minute Brief of the Day: Campaign to raise awareness of the health effects of air pollution with @ClientEarth @TheDrum #No2DirtyAir
One Minute Brief of the Day:
Campaign to raise awareness of the health effects of air pollution with @ClientEarth @TheDrum #No2DirtyAir
ClientEarth want to raise public awareness of the health effects of air pollution in the UK – and that it doesn’t have to be this way.
Tweet your ads to @OneMinuteBriefs @TheDrum and @ClientEarth with the hashtag #No2DirtyAir #DoItDay
Prizes:
- Chance to have your work shown on billboards in London & New York.
- Have your work featured on The Drum website.
Who are Client Earth?
We are environmental law charity. We work to protect the environment through advocacy, litigation and science.
A little more depth on our challenge
Despite its image as a world-class city, London has the worst air quality in the UK and some of the most polluted streets in Europe. Legal limits designed to protect people’s health are not being met throughout London. Almost 10,000 Londoners die every year because of polluted air according to the latest medical research. Air pollution is classified as the single largest global environmental health risk by the World Health Organisation, causing heart attacks and strokes, exacerbating respiratory conditions and increasing the risk of hospitalisation and death. It is a known carcinogen and is linked to premature births, low birth weights and reduced lung capacity in children. There is also increasing evidence suggesting links to other health conditions such as diabetes, dementia and autism.
We want to raise public awareness of the causes of air pollution and the effect it can have on people’s health. The new Mayor of London is proposing an Ultra Low Emission Zone to help tackle the problem and is launching a series of consultations over the next 6 to 8 months. By raising awareness we want to build public support for bold action to tackle air pollution.
What are we looking for from the team on Plan It Day?
We are running a campaign on air pollution – no2dirtyair. We want interesting and original ideas on how we can raise awareness of air pollution. In particular, to reach beyond the usual suspects (e.g. those with existing environmental concerns) and in particular those most vulnerable to the impacts of air pollution (e.g. children and their parents, and older people).
What do we want them to do?
Become aware of what causes London’s air pollution, its health effects and that it doesn’t have to be this way – in order to support bold policies to tackle air pollution.
Important notes
We want an empowering message. We don’t want to just highlight the negative effects of air pollution and how it harms people’s health – what is key to our message is that this issue can be improved if the government take urgent steps to improve air quality. What we want people to understand is that the more pressure we can put on politicians and governments to tackle pollution and the health and respiratory problems it cases, the more government are likely to act.
http://www.clientearth.org/
One Minute Brief of the Day: Campaign for #BankersforGood with @TheDrum #DoItDay
One Minute Brief of the Day:
Campaign for #BankersforGood with @TheDrum #DoItDay
Lack of financial services keep billions below poverty line – so banks have social purpose. Create a campaign around #BankersForGood
Lack of financial services keep billions below poverty line – so banks have social purpose. Create a campaign around #BankersForGood
To enter, simply tweet your idea to @OneMinuteBriefs and @TheDrum using the hashtag #BankersForGood.
Prize: On Do it Day The Drum has been offered use of Clear Channel's digital billboards in Times Square New York and Piccadilly Circus London, and your idea could be chosen by the brands to feature. Get your idea on the world stage! We will also feature entries on our site and Facebook.
Background brief:
We’re inviting our communities to respond to a second quick-fire brief and giving them the potential chance to have their work showcased on some of the world’s most iconic billboards.
At The Drum’s Do it Day event next week creatives and tech players will join some of the world’s biggest companies to solve international problems using the power of creativity in a 24-hour timeframe.
We want creatives to come up with a campaign to show the world that bankers can be a force for good.
Over 30% of people on the planet lack the secure means of saving money, but there are financial institutions out there who are trying to solve this problem, showing that banks have a social purpose.
Part of the Do it Day challenge is to celebrate the good people working in the industry and encourage like-minded people to enter the space. As such the poster you create should be emotive. It should inspire people working in, or considering a career in, finance to be a 'good banker' and inspire them to support organisations that provide financial services to those on low incomes.
http://doitday.thedrum.com/
#BankersForGood
#doitday
@TheDrum
@thedrumdoitday (lowercase)
Prize: On Do it Day The Drum has been offered use of Clear Channel's digital billboards in Times Square New York and Piccadilly Circus London, and your idea could be chosen by the brands to feature. Get your idea on the world stage! We will also feature entries on our site and Facebook.
Background brief:
We’re inviting our communities to respond to a second quick-fire brief and giving them the potential chance to have their work showcased on some of the world’s most iconic billboards.
At The Drum’s Do it Day event next week creatives and tech players will join some of the world’s biggest companies to solve international problems using the power of creativity in a 24-hour timeframe.
We want creatives to come up with a campaign to show the world that bankers can be a force for good.
Over 30% of people on the planet lack the secure means of saving money, but there are financial institutions out there who are trying to solve this problem, showing that banks have a social purpose.
Part of the Do it Day challenge is to celebrate the good people working in the industry and encourage like-minded people to enter the space. As such the poster you create should be emotive. It should inspire people working in, or considering a career in, finance to be a 'good banker' and inspire them to support organisations that provide financial services to those on low incomes.
http://doitday.thedrum.com/
#BankersForGood
#doitday
@TheDrum
@thedrumdoitday (lowercase)
One Minute Brief of the Day: Campaign to show how Manchester can become a world class pioneer of health with @GrantThorntonUK #VibrantManchester
One Minute Brief of the Day:
Campaign to show how Manchester can become a world class pioneer of health with @GrantThorntonUK #VibrantManchester
Overview: Grant Thornton has partnered with One Minute Briefs to encourage the nation to think about how Greater Manchester can become a world class pioneer of health.
Prize: £200 Amazon Voucher
Tweet your posters to @OneMinuteBriefs and @GrantThorntonUK with the hashtag #VibrantManchester
On 24th November, Manchester will host a Live Lab event, which will bring together 200 of the city’s champions to consider how Manchester can become a world class pioneer of health.
As part of Grant Thornton’s ‘Vibrant Economy’ agenda, the Live Lab will explore topics such as technological innovation in the medical sector, better collaboration between public, private and not for profit sectors and how to encourage greater wellbeing in the regions citizens more broadly.
Grant Thornton is looking for content to share that highlights how Greater Manchester could become a world class pioneer of health.
About the Vibrant Economy campaign. In March 2016, Grant Thornton revealed that the nation’s untapped business potential could add a prospective £479bn to the UK economy by 2025. The leading business advisory firm has launched an 18 month programme of activity to create a nationwide conversation about how we can drive a more vibrant economy to help bridge this potential gap, including a series of city inquiries across the UK.
One Minute Brief of the Day: Create posters to communicate what it must be like for refugees fleeing with just one possession. #OneMoreThing #doitday @TheDrum @thedrumdoitday
One Minute Brief of the Day:
Create posters to communicate what it must be like for refugees fleeing with just one possession.
#OneMoreThing #doitday @TheDrum @thedrumdoitday
#OneMoreThing #doitday @TheDrum @thedrumdoitday
Today we've got an amazing opportunity to get a powerful message out across the world via social media.
Hoping for all of the OMBLES to get involved and take the opportunity for the chance to win a great prize.
Prizes:
On Do it Day The Drum has been offered use of Clear Channel's digital billboards in Times Square New York and Piccadilly Circus London, if your creative is chosen there is the potential for it to run them on these iconic screens, as well as featuring on The Drum.
This is a great opportunity to have your work seen by a huge amount of people!
Brief:
Refugees are people like us. Create ad that reminds people with so much what it must be like to flee with just one possession using the hashtag #OneMoreThing and #doitday
Tweet entries to @oneminutebriefs @thedrum & @thedrumdoitday
Background:
The Drum and One Minute Briefs are today inviting our communities to take part in a quick-fire creative challenge ahead of Do It Day, with the potential to have their creative displayed on some of the world's most iconic billboards.
On 10 November brands, marketers and tech talent from both the UK and US will come together to prove that marketing can change the world in just 24 hours.
However, before the main event we’re appealing to creatives to share their ideas on how best to respond some of the toughest briefs, and what better way to honour achieving extraordinary feats in an short timeframe then setting a One Minute Briefs challenge?
We are calling on creatives to design an ad that helps people empathise with refugees leaving their homes, and remind people what it must be like to flee with just one possession.
To enter, simply tweet your idea to @OneMinuteBriefs and @TheDrum using the hashtag #OneMoreThing.
Your creative should encourage people to put themselves in the place of somebody having to quickly leave their home, and put across the enormity of the painstaking choices they must face when choosing what to leave behind.
http://doitday.thedrum.com/
#OneMoreThing
#doitday
@TheDrum
@thedrumdoitday
ONE MINUTE BRIEF OF THE DAY: ADVERTISE #HELLTOUPEE WITH @TRUNKAGENCY
ONE MINUTE BRIEF OF THE DAY:
ADVERTISE #HELLTOUPEE WITH @TRUNKAGENCY
Today’s brief comes straight from our friends at brand new Manchester based Engagement Agency - Trunk. You might remember their Creative Director Adam Britton as the OMBLive event host!
‘Hell Toupee’ is an addictive online game created by the team at Trunk. The game invites you to punch Donald Trump, with rewards for accuracy and points deducted for decoys.
Brief:
Advertise the game and Trunk to ensure it reaches a huge audience before the election.
Hell Toupee game link - https://trunk.agency/hell-toupee/
Tweet your posters to @OneMinuteBriefs and @TrunkAgency
Tweet your posters to @OneMinuteBriefs and @TrunkAgency
Prize:
The winner will receive every creative's dream hamper (worth over £100). There will also be a special prize for the #OMBLE with the highest screenshotted score – so get playing & sharing!
Trunk is a brand new engagement agency in Manchester working strictly with agencies only. Trunk is every agency’s new best friend – we can do complete campaigns, create highly engaging content or just provide a fresh pair of eyes on a difficult brief. Trunk launches today, 1st November 2016. We love creating HTML5 games, apps, competition mechanics, animation and illustrations. In short, cool and really creative fun stuff. If you need it doing, we'll do it better than anyone else. Why not say hello - this could be the start of a great friendship between us and your agency.
Email - hello@trunk.agency
Website - trunk.agency
Twitter @trunkagency
One Minute Brief of the Day: Advertise the #MagnaficentSeven Creative Placement Scheme with @Magnafication
One Minute Brief of the Day: Advertise the #MagnaficentSeven Creative Placement Scheme with @Magnafication
Today we've got a great brief with a brilliant prize. As some of you already know, aside from running One Minute Briefs, I am also the Creative Director at MAGNAFI.
And, I'm looking to recruit some new creative talents to our growing team to work on the likes of big brands like Sofology, Betfred, Missguided and Very.
That's why we have created the Magnaficent Seven Creative Placement Scheme and we want the OMBLES to create posters to advertise this and encourage your friends, fellow students/grads and yourselves to get involved!
We want all types of creatives of all levels to take part and win themselves a place.
Tweet your posters to us mentioning @oneminutebriefs @magnafication #MAGNAFICENTSEVEN .... & when you've done that.... get thinking of your one min film and enter at oneminfilms@magnafi.com
Prize: UNLIMITED 6 month Cinema Pass.
ABOUT:
WANTED: SHARP SHOOTING CREATIVES
Award winning film advertising agency MAGNAFI are on the hunt for hotshot creatives to join our growing team.
We want people with that killer creative instinct who can capture the audiences of our clients, create pitch winning ideas
and go above and beyond on self initiated projects, like the time we helped the NHS beat Bieber to Xmas No.1.
Art directors, designers, copywriters, film-makers, students, grads...we want all types of creatives to get involved.
BRIEF: ADVERTISE YOURSELF WITH A ONE MINUTE FILM
The 7 shortlisted entrants will be invited to spend the day at MAGNAFI HQ on 24th November.
Here you‘ll experience live project work, One Minute Briefs workshops,
inspirational talks, portfolio crits and, of course, we’ll create a film!
All washed down with beer and Prosecco at our bar.
REWARD: 7 WEEK PAID PLACEMENT AT MAGNAFI
The person/people who impress us most on the day win a paid internship which could turn into a full time job!
Send your entries to us at:
oneminfilms@magnafi.com
Deadline: 15/11/16
Today we've got a great brief with a brilliant prize. As some of you already know, aside from running One Minute Briefs, I am also the Creative Director at MAGNAFI.
And, I'm looking to recruit some new creative talents to our growing team to work on the likes of big brands like Sofology, Betfred, Missguided and Very.
That's why we have created the Magnaficent Seven Creative Placement Scheme and we want the OMBLES to create posters to advertise this and encourage your friends, fellow students/grads and yourselves to get involved!
We want all types of creatives of all levels to take part and win themselves a place.
Tweet your posters to us mentioning @oneminutebriefs @magnafication #MAGNAFICENTSEVEN .... & when you've done that.... get thinking of your one min film and enter at oneminfilms@magnafi.com
Prize: UNLIMITED 6 month Cinema Pass.
ABOUT:
WANTED: SHARP SHOOTING CREATIVES
Award winning film advertising agency MAGNAFI are on the hunt for hotshot creatives to join our growing team.
We want people with that killer creative instinct who can capture the audiences of our clients, create pitch winning ideas
and go above and beyond on self initiated projects, like the time we helped the NHS beat Bieber to Xmas No.1.
Art directors, designers, copywriters, film-makers, students, grads...we want all types of creatives to get involved.
BRIEF: ADVERTISE YOURSELF WITH A ONE MINUTE FILM
The 7 shortlisted entrants will be invited to spend the day at MAGNAFI HQ on 24th November.
Here you‘ll experience live project work, One Minute Briefs workshops,
inspirational talks, portfolio crits and, of course, we’ll create a film!
All washed down with beer and Prosecco at our bar.
REWARD: 7 WEEK PAID PLACEMENT AT MAGNAFI
The person/people who impress us most on the day win a paid internship which could turn into a full time job!
Send your entries to us at:
oneminfilms@magnafi.com
Deadline: 15/11/16
One Minute Brief of the Day: Campaign to support @PW_Bond's @Brave_the_Shave @MacmillanCancer Campaign
One Minute Brief of the Day:
Campaign to support @PW_Bond's @Brave_the_Shave @MacmillanCancer Campaign
Today is a very special brief and I hope all the OMBLES will get involved.
As I mentioned in my #OMBLive3 talk, we are all part of OMB and we should all support each other. That's why today's brief is to support an OMBLE in his quest to do an amazing thing for a great cause. He is going to Brave the Shave and looking to raise money for Macmillan as well as making his mother smile.
So we are looking for the OMBLES to create some great posters and encourage people to donate here: https://bravetheshave.org.uk/shavers/paul-bond/
Tweet yours to @OneMinuteBriefs @PW_Bond @Brave_The_Shave & @MacmillanCancer
You can see more on Paul's blog on the link below or read on to find out more info about his campaign.
Last month, my mum was diagnosed with breast cancer.
The prognosis is good, all things considered, but it’s a lot for her to deal with.
One minute she’s walking around, feeling absolutely fine – and then, in an instant, her world is turned upside down.
And there’s nothing she can do about it.
She feels helpless.
And so do I.
It feels like there’s very little I, or the rest of my family, can do to help.
A hug. A word of encouragement. An ear to listen. A shoulder to cry on.
That’s about it.
We can’t fight the cancer, we can’t take the chemo for her and we can’t give her an organ.
All we can do is help her cope.
She hasn’t even started chemo yet, but already she’s worrying about losing her hair.
I don’t want her to feel self-conscious about that. Not on top of everything else.
I jokingly told her she could have mine. She laughed.
Okay, so she’d look ridiculous in a Paul-wig. But maybe instead of giving her hair, I could just give her a bit of confidence?
Maybe if I shaved my head, she won’t worry about it as much.
Maybe she’ll even see the funny side.
And maybe we’ll raise some money for a good cause. It is #BreastCancerAwarenessMonth after all.
So that’s the plan.
Now, those of you who know me will know that I’ve shaved my head before. So you might be thinking this is no big deal.
Well, you’d be right. That’s why I’m going to go full on slap-head. Cue ball. Chrome dome.
And if we hit the donation targets, I’ll even wax my eyebrows off completely.
And the beard? Well shaving it off is a bit too easy, so you can choose a ridiculous style for it instead.
And I will look like a giant, expressionless purple-Hitler-tache-wearing baby, for charity. If you so choose.
So here's the deal...
£0 - head shaved. Any donation would be greatly appreciated though :)
£750 - One eyebrow waxed
£1,000 - Both eyebrows waxed
And the person who gives the highest single donation gets to choose my beard style/colour.
All funds raised will go to Macmillan Cancer Support.
And I’ll wear whatever I end up with for a whole month...
Thanks for reading! If you feel like donating to a great cause, making me look ridiculous and giving my mum something to smile about, you know what to do...
One Minute Brief of the Day: Campaign for everyone to send their GOLD pics to #GoGoldMCR
One Minute Brief of the Day:
Campaign for everyone to send their GOLD pics to #GoGoldMCR
After the previous OMB that kicked the GOLD campaign off just a couple of weeks ago, it's all happening! We've got a thousand gold hats descending on Albert Square Manchester later today along with hundreds of gold wigs, t-shirts and stickers. Come and find us to grab yours and #GoGoldMCR!!
We've got Johnny Vegas on board to front the campaign and we want everyone to wear gold at the parade and send their pictures in with the hashtag #GoGoldMCR for the chance to win some amazing prizes.
So... today we want you to send in your GOLD selfies, GOLD work pics, GOLD family photos, GOLD parade pics, GOLD profile pics and encourage everyone you know to do the same!!
Tweet @OneMinuteBriefs & @GoGoldMCR using the hashtag #GoGoldMCR
You can also use the hashtag #GBHeroesMCR and mention the brands @sofology @unshackled @betfred @booteauk @musicmagpie
We've got some amazing brands on board giving away amazing prizes. Let's turn Manchester GOLD and beyond. Well worth getting involved!
Betfred
4 x tickets to Haydock County Whittle Chase day – 17th December Over 18s only
Betfred
4 x tickets to Haydock Last Fling Race Meeting – 30th December Over 18s only
Bootea
Entire product range for one lucky person
Sofology
Sofa up to value of £2,000 for the goldest family
Unshackled:
Gold iPhone
Music Magpie:
Free gold iWatch and free gold iPad for best dressed man and woman
Campaign for everyone to send their GOLD pics to #GoGoldMCR
After the previous OMB that kicked the GOLD campaign off just a couple of weeks ago, it's all happening! We've got a thousand gold hats descending on Albert Square Manchester later today along with hundreds of gold wigs, t-shirts and stickers. Come and find us to grab yours and #GoGoldMCR!!
We've got Johnny Vegas on board to front the campaign and we want everyone to wear gold at the parade and send their pictures in with the hashtag #GoGoldMCR for the chance to win some amazing prizes.
So... today we want you to send in your GOLD selfies, GOLD work pics, GOLD family photos, GOLD parade pics, GOLD profile pics and encourage everyone you know to do the same!!
Tweet @OneMinuteBriefs & @GoGoldMCR using the hashtag #GoGoldMCR
You can also use the hashtag #GBHeroesMCR and mention the brands @sofology @unshackled @betfred @booteauk @musicmagpie
We've got some amazing brands on board giving away amazing prizes. Let's turn Manchester GOLD and beyond. Well worth getting involved!
Betfred
4 x tickets to Haydock County Whittle Chase day – 17th December Over 18s only
Betfred
4 x tickets to Haydock Last Fling Race Meeting – 30th December Over 18s only
Bootea
Entire product range for one lucky person
Sofology
Sofa up to value of £2,000 for the goldest family
Unshackled:
Gold iPhone
Music Magpie:
Free gold iWatch and free gold iPad for best dressed man and woman
One Minute Brief of the Day: Advertise #PeanutDust
One Minute Brief of the Day:
Advertise #PeanutDust
"You know the dust at the bottom of peanuts? That's the best part."
Today in homage to my favourite show on TV... BAFTA nominated 'People Just Do Nothing', I want the OMBLES to advertise a wonderful product called Peanut Dust sold by the one & only Chabuddy G.
Peanut Dust is basically the dust you find at the bottom of packs of peanuts. Sold by the pack full!
https://www.youtube.com/watch?v=O5c0XDqhmUk
Hope you'll all get involved in today's brief with an AdPad & Marker to be won for the best ad!!
Tweet yours to @OneMinuteBriefs @ChabuddyGeezy @KuruptFM with the hashtag #PeanutDust
We'd also like you to tweet the rest of the team if you can fit in your tweets! @MCGRINDAH @MANLIKEBEATS @THEWIGGYMESS @LADYMICHE2 @DECOYDUBZ
Good Luck!!
Advertise #PeanutDust
"You know the dust at the bottom of peanuts? That's the best part."
Today in homage to my favourite show on TV... BAFTA nominated 'People Just Do Nothing', I want the OMBLES to advertise a wonderful product called Peanut Dust sold by the one & only Chabuddy G.
Peanut Dust is basically the dust you find at the bottom of packs of peanuts. Sold by the pack full!
https://www.youtube.com/watch?v=O5c0XDqhmUk
Hope you'll all get involved in today's brief with an AdPad & Marker to be won for the best ad!!
Tweet yours to @OneMinuteBriefs @ChabuddyGeezy @KuruptFM with the hashtag #PeanutDust
We'd also like you to tweet the rest of the team if you can fit in your tweets! @MCGRINDAH @MANLIKEBEATS @THEWIGGYMESS @LADYMICHE2 @DECOYDUBZ
Good Luck!!
One Minute Brief of the Day: Campaign to #GoGold for the the Manchester Olympic & Paralympic Homecoming Parade
One Minute Brief of the Day:
Campaign to #GoGold for the the Manchester Olympic & Paralympic Homecoming Parade
This year the GB Olympic and Paralympic teams won a record haul of medals in Rio. More medals than any other country IN THE WORLD apart from the states. Let's celebrate that!! Today we've got another great collab with @magnafication and we're looking for scribbles, notes, scripts, posters etc... with a great prize to be won.
We want ideas for how to spread the message, and make sure that, on the 17th October, if you, your children, or your businesses are not dripping with gold you’ll be the odd ones out!!
Tweet your ideas to us using @Magnafication @OneMinuteBriefs and the hashtag #GoGold
Prize for winning idea: 6 months UNLIMITED Cineworld Pass
About:
It’s often said that it’s London where the streets are paved with Gold…..
Manchester has been chosen to host the celebration parade on the 17th October, a day before London hosts an event. We’d like to turn Manchester Gold in celebration of the teams. Celebrating these modern day role models in the age of reality TV stars and social media pranks is hugely important in inspiring kids to believe that real people can achieve and get into sport.
Campaign to #GoGold for the the Manchester Olympic & Paralympic Homecoming Parade
This year the GB Olympic and Paralympic teams won a record haul of medals in Rio. More medals than any other country IN THE WORLD apart from the states. Let's celebrate that!! Today we've got another great collab with @magnafication and we're looking for scribbles, notes, scripts, posters etc... with a great prize to be won.
We want ideas for how to spread the message, and make sure that, on the 17th October, if you, your children, or your businesses are not dripping with gold you’ll be the odd ones out!!
Tweet your ideas to us using @Magnafication @OneMinuteBriefs and the hashtag #GoGold
Prize for winning idea: 6 months UNLIMITED Cineworld Pass
About:
It’s often said that it’s London where the streets are paved with Gold…..
Manchester has been chosen to host the celebration parade on the 17th October, a day before London hosts an event. We’d like to turn Manchester Gold in celebration of the teams. Celebrating these modern day role models in the age of reality TV stars and social media pranks is hugely important in inspiring kids to believe that real people can achieve and get into sport.
We want to turn Manchester Gold on the 17th of October - Olympic and Paralympic homecoming parade. We’d like to show the rest of the country, the world, that Manchester has creativity, enthusiasm and dynamism. This is our chance to shine... and #GoGold
We want to encourage everyone to wear Gold in celebration of the role models in the GB team, and to inspire Manchester’s Children to get into sport themselves. Think of it as a mass gold fancy dress competition!!
We have already got numerous big brands/charities on board who will be going gold for the day and offering some amazing prizes to be given out to some of those who take part.
Lets turn Manchester gold on October 17th.
One Minute Brief of the Day: Advertise @Kindness_Org
One Minute Brief of the Day:
Advertise @Kindness_Org
Today we've got a brilliant collaborative brief with our friends at kindness.org. With a great prize to be won for an amazing cause, we'd love all the OMBLES to get involved!
Tweet your posters to @Kindness_Org @OneMinuteBriefs & @Magnafication using the hashtag #ChooseKindness & we'll RT & feature it at Facebook.com/oneminutebriefs.
Prize: £100 to a charity of your choice.
About:
We’re on a mission to inspire people to choose kindness everyday. We’re a nonprofit organization. In a world where kindness has lost its way, we’re committed to bringing kindness back to the forefront of human interaction. We’re a digital platform rooted in real life. We like to think of ourselves as a bridge between the digital and physical worlds. And we’re trying to use our digital platform to spark real change in real communities across the globe. We're committed to awareness, action, and impact and are underpinned by research. And we’re here with a simple vision - to help build a kinder world.
One Minute Brief of the Day: Create posters for #SwitchtheStick Campaign with @CitytoSeaBrist
One Minute Brief of the Day:
Create posters for #SwitchtheStick Campaign with @CitytoSeaBrist
Today we are collaborating with @CitytoSeaBrist to raise awareness socially of a huge problem. We want to educate and encourage others to get involved and combat this issue. This is an opportunity to share some great ideas and win yourself a prize at the same time.
Tweet: @oneminutebriefs & @citytoseabrist with the hashtag #SwitchTheStick
Prize: £50 cash and a year's supply of paper cotton buds!!
About:
Help stop plastic pollution from cotton buds NOW! We want people to sign and share the petition at switchthestick.org to ask UK retailers to change the stems of cotton buds from plastic to paper. 60% of sewage-related plastic pollution in the UK comes from cotton buds, with millions of them littering our riverbanks and coastline. UK Retailers are currently reviewing their policies on this issue so now's the time to let them know we care!
Plastic is now found in a THIRD of fish caught in Britain, including cod and haddock, and 83 per cent of UK-caught scampi are found to contain plastic particles. Sign the petition at switchthestick.org to ask retailers to switch cotton bud stems from plastic to paper.
Already switched / good guys: Johnson & Johnson, Waitrose, M&S, Coop.
Need to change: ASDA, Tesco, Morrisons, Sainsburys, Aldi, Lidl, Boots, Superdrug.
You could mention these feeds in your tweets to get them to take notice of our campaign.
social/web links:
www.switchthestick.org
#switchthestick
@citytoseabrist
Today we are collaborating with @CitytoSeaBrist to raise awareness socially of a huge problem. We want to educate and encourage others to get involved and combat this issue. This is an opportunity to share some great ideas and win yourself a prize at the same time.
Tweet: @oneminutebriefs & @citytoseabrist with the hashtag #SwitchTheStick
Prize: £50 cash and a year's supply of paper cotton buds!!
About:
Help stop plastic pollution from cotton buds NOW! We want people to sign and share the petition at switchthestick.org to ask UK retailers to change the stems of cotton buds from plastic to paper. 60% of sewage-related plastic pollution in the UK comes from cotton buds, with millions of them littering our riverbanks and coastline. UK Retailers are currently reviewing their policies on this issue so now's the time to let them know we care!
Plastic is now found in a THIRD of fish caught in Britain, including cod and haddock, and 83 per cent of UK-caught scampi are found to contain plastic particles. Sign the petition at switchthestick.org to ask retailers to switch cotton bud stems from plastic to paper.
Already switched / good guys: Johnson & Johnson, Waitrose, M&S, Coop.
Need to change: ASDA, Tesco, Morrisons, Sainsburys, Aldi, Lidl, Boots, Superdrug.
You could mention these feeds in your tweets to get them to take notice of our campaign.
social/web links:
www.switchthestick.org
#switchthestick
@citytoseabrist
One Minute Brief of the Day: Campaign to support the #JustHealth Campaign
One Minute Brief of the Day:
Campaign to support the #JustHealth Campaign
Today we've got the opportunity to make a difference on a potentially huge day for the NHS. Since OMB helped the NHS get to Xmas No.1, the fight to save the NHS hasn't stopped and tomorrow junior doctors and their supporters will rally outside the High Courts at 8am on the first day of the hearing with a visual demonstration of how the government are playing games with the NHS and trying to get something for nothing.
So it would be great if OMB could help raise awareness with a visual demonstration of our own via social media. Although, we don't necessarily want to attack government individuals or parties but we want to question actions/words/policies that affect the future of the NHS. The brief is upto you to interpret however you wish. Overall we want to help protect and champion the NHS.
Brief:
We're looking for notes, scribbles, scripts, posters, GIFs... ANYTHING to support the #JustHealth campaign
Tweet to @Justice4Health_ & @LoveYourNHS & @OneMinuteBriefs with the hashtag #JustHealth
Prizes:
- Copy of the OMB Book or Free #OMBLive3 Ticket
(if you've got both we'll sort you a couple of free drinks at the event ;) !!)
- Opportunity to turn your idea into a bigger campaign or film.
Background - http://www.justiceforhealth.co.uk/
Mr Hunt first threatened to impose a contract on NHS doctors a year ago, in his King's Fund Speech he stated: "There will now be six weeks to work with BMA union negotiators before a September decision point. But be in no doubt: if we can’t negotiate, we are ready to impose a new contract."(1)
Following further failed negotiations, Mr Hunt announced his decision to unilaterally impose a contract in February 2016 where he said in Parliament: "Along with other senior NHS leaders and supported by NHS Employers, NHS England, NHS Improvement, the NHS Confederation and NHS Providers, [chief negotiator Sir David Dalton] has asked me to end the uncertainty for the service by proceeding with the introduction of a new contract that he and his colleagues consider safer for patients and fair and reasonable for junior doctors. I have therefore today decided to do that.”(2)
Since Justice for Health began this challenge in February, there have been changes and progress in the contract crisis, following the first full walk out strikes in British history and further negotiations between the BMA and government. However, Junior doctors rejected the latest contract offer put to a referendum by the BMA in June. Mr Hunt once again took the decision to unilaterally 'introduce' the rejected contract, leaving junior doctors silenced and their concerns ignored.
(1) https://www.gov.uk/government/speeches/making-healthcare-more-human-centred-and-not-system-centred
(2) http://www.publications.parliament.uk/pa/cm201516/cmhansrd/cm160211/debtext/160211-0002.htm#16021153000002
Mr Hunt first threatened to impose a contract on NHS doctors a year ago, in his King's Fund Speech he stated: "There will now be six weeks to work with BMA union negotiators before a September decision point. But be in no doubt: if we can’t negotiate, we are ready to impose a new contract."(1)
Following further failed negotiations, Mr Hunt announced his decision to unilaterally impose a contract in February 2016 where he said in Parliament: "Along with other senior NHS leaders and supported by NHS Employers, NHS England, NHS Improvement, the NHS Confederation and NHS Providers, [chief negotiator Sir David Dalton] has asked me to end the uncertainty for the service by proceeding with the introduction of a new contract that he and his colleagues consider safer for patients and fair and reasonable for junior doctors. I have therefore today decided to do that.”(2)
Since Justice for Health began this challenge in February, there have been changes and progress in the contract crisis, following the first full walk out strikes in British history and further negotiations between the BMA and government. However, Junior doctors rejected the latest contract offer put to a referendum by the BMA in June. Mr Hunt once again took the decision to unilaterally 'introduce' the rejected contract, leaving junior doctors silenced and their concerns ignored.
(1) https://www.gov.uk/government/speeches/making-healthcare-more-human-centred-and-not-system-centred
(2) http://www.publications.parliament.uk/pa/cm201516/cmhansrd/cm160211/debtext/160211-0002.htm#16021153000002
See below for info about the campaign along with some images of placards for inspiration.
We look forward to seeing the power of the OMBLES and what they can do to help us in our campaign.
About:
-
Justice for Health was founded in March 2015 by five frontline junior doctors to mount a legal challenge against the imposition of an unsafe and unsustainable contract on Junior Doctors by the Rt Hon Jeremy Hunt, the Secretary of State for Health (SOS).
- A record breaking £300,000 was raised by over 10,000 donations through the online crowd-funding platform CrowdJustice.
- The SOS intends to impose the disputed contract on all junior doctors in England from October 5th 2016. NHS frontline staff and academics have rejected this contract as it is considered unsafe, unsustainable and undeliverable.
- The SOS’s insistence on imposition has led to the doctors’ union calling to drop imposition in order to prevent any further industrial action.
- Justice for Health’s skeleton argument will be available on their website on the first hearing day. Their team of lawyers will put three public law arguments to the judge that the SoS has:
• acted outside of his powers
• failed in his duty of clarity to parliament and the public
• been irrational in decision-making
Abuse of power
“We argue that the SOS does not have the legal power to impose a contract on training doctors and has been acting beyond their legal power in taking this decision. The SOS only has the power to agree a contract with the BMA.” Dr Ben White
Lack of clarity
“Throughout this dispute, the SOS has represented himself as the decision maker and that he will impose a contract on doctors. This contradicts his lawyers’ position that he is merely introducing the contract. They recognise that he does not have the legal power to impose. We argue that through his lack of clarity, Mr. Hunt has repeatedly misled parliament, the public and the NHS bodies that are currently implementing the contract under his instruction. This is clearly a breach of his ministerial duty of candour.” Dr Nadia Masood
Irrationality
“All NHS staff want to improve the care the Health Service provides every day of the week. This must be planned and evidenced.
In 2015, Jeremy Hunt misrepresented data to claim that there are 11,000 excess deaths because there aren’t enough doctors at the weekend; his justification for imposing the junior doctors’ contract. Mr. Hunt claims junior doctors are a barrier to deliver a ‘Truly 7 Day NHS’ but we already provide 7-day emergency cover. We are struggling with understaffing on a daily basis, if additional services are required, this cannot be done without more staff and funding.” Dr Francesca Silman
"Jeremy Hunt and others have made a very strong case for seven-day services, but it seems to us it's impossible on the current level of staff and the current money we have available.
The Government’s ‘seven day NHS’ plan at present is fundamentally flawed
• It lacks a definition and a resourced plan
• ‘Weekend effect’ is undefined and the data is academically disputed
• There is no evidence that changing junior doctor weekday staffing levels will improve care across the week
• It is not matched by increased staffing or funding
• The Department of Health’s own risk assessment confirms major safety concerns surrounding implementation
On this basis, it is irrational to impose this contract.
-
Justice for Health was founded in March 2015 by five frontline junior doctors to mount a legal challenge against the imposition of an unsafe and unsustainable contract on Junior Doctors by the Rt Hon Jeremy Hunt, the Secretary of State for Health (SOS).- A record breaking £300,000 was raised by over 10,000 donations through the online crowd-funding platform CrowdJustice.
- The SOS intends to impose the disputed contract on all junior doctors in England from October 5th 2016. NHS frontline staff and academics have rejected this contract as it is considered unsafe, unsustainable and undeliverable.
- The SOS’s insistence on imposition has led to the doctors’ union calling to drop imposition in order to prevent any further industrial action.
- Justice for Health’s skeleton argument will be available on their website on the first hearing day. Their team of lawyers will put three public law arguments to the judge that the SoS has:
• acted outside of his powers
• failed in his duty of clarity to parliament and the public
• been irrational in decision-making
Abuse of power
“We argue that the SOS does not have the legal power to impose a contract on training doctors and has been acting beyond their legal power in taking this decision. The SOS only has the power to agree a contract with the BMA.” Dr Ben White
Lack of clarity
“Throughout this dispute, the SOS has represented himself as the decision maker and that he will impose a contract on doctors. This contradicts his lawyers’ position that he is merely introducing the contract. They recognise that he does not have the legal power to impose. We argue that through his lack of clarity, Mr. Hunt has repeatedly misled parliament, the public and the NHS bodies that are currently implementing the contract under his instruction. This is clearly a breach of his ministerial duty of candour.” Dr Nadia Masood
Irrationality
“All NHS staff want to improve the care the Health Service provides every day of the week. This must be planned and evidenced.
In 2015, Jeremy Hunt misrepresented data to claim that there are 11,000 excess deaths because there aren’t enough doctors at the weekend; his justification for imposing the junior doctors’ contract. Mr. Hunt claims junior doctors are a barrier to deliver a ‘Truly 7 Day NHS’ but we already provide 7-day emergency cover. We are struggling with understaffing on a daily basis, if additional services are required, this cannot be done without more staff and funding.” Dr Francesca Silman
"Jeremy Hunt and others have made a very strong case for seven-day services, but it seems to us it's impossible on the current level of staff and the current money we have available.
The Government’s ‘seven day NHS’ plan at present is fundamentally flawed
• It lacks a definition and a resourced plan
• ‘Weekend effect’ is undefined and the data is academically disputed
• There is no evidence that changing junior doctor weekday staffing levels will improve care across the week
• It is not matched by increased staffing or funding
• The Department of Health’s own risk assessment confirms major safety concerns surrounding implementation
On this basis, it is irrational to impose this contract.
Mr. Justice Green presides over the hearing at the Royal Courts of Justice on 19th and 20th September 2016. The final judgement will be announced before the end of the month.
