One Minute Brief of the Day: Advertise the #YoungLifeWriters project with @YoungLifeWriter & @TeamHighSheriff

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Today we’ve got a great brief with our friends at @YoungLifeWriter. They are launching their new project #YoungLifeWriters with an all-new Twitter feed. That’s why we have teamed up to spread the message to our talented creative audience and beyond. Please give them a follow too!!

Prize: £100 Cash Prize for the Winner!!

Tweet your posters to @OneMinuteBriefs, @YoungLifeWriter and @TeamHighSheriff with the hashtag #YoungLifeWriters

Please tag in people between 16-25 who would you think would like to feature/get involved in this great initiative. They can send their submissions to: entrieslifewriting@outlook.com

This is the perfect opportunity for young copywriters out there to have their work published for a great cause!!

About the Project:

Exciting opportunity for aspiring young authors!

The Haven Greenfield is launching the #YoungLifeWriters project and collaborating with Creative Locations Publishing based in Saddleworth and Sacred Stories Publishing based in USA to create a compilation book featuring the short stories and poetry of aspiring young life writers aged 16 to 25 from the Greater Manchester area and looking to expand this into other areas of the UK as the project expands.

Are you a young life writer with a story to tell?

Maybe you have something that you feel needs to be shared, discussed or could create positive change for your community? 

Could it inspire and unite people? Do you want to share your story of the challenges you have faced?

If your story is a reflection of a personal experience, we would love to hear from you. It can be in the form of a short story or poem.

Our vision for this project is to offer 16 to 25 year olds the opportunity to share their voices through writing. Sharing our stories is a powerful way to inspire and create positive change for ourselves and others. We hope to engage our audience of readers with messages and life experiences written from the hearts of our young people. 

We are now open for entries and the final closing date is midnight of 19th March 2019 

It is free to enter and all manuscripts will be read by a panel made up of representatives of The Haven Greenfield and Creative Locations Publishing and shortlisted before selections will be made and the authors offered the chance to feature in the compilation book to be published and marketed world-wide by Sacred Stories Publishing in paperback and e-book formats.

This project is being supported by the current High Sheriff of Greater Manchester, Dr Robina Shah and more information about her work can be found on the Team High Sheriff website.

Our belief:

We are doing this project because we feel that writing can be a powerful means of self-exploration which is often overlooked. It can be a way a young person can understand themselves, their lives and empower others to believe in themselves too.

Our aim is to really find out what young people have to say and for us to listen. The short stories and poems will be published in a book and promoted and distributed globally. Proceeds will go into a project of their choice. 

Send your submissions to: entrieslifewriting@outlook.com

Example poem: Written by Young Life Writer - Emma Sykes

I sit here in silence

With no thoughts in my head

Seeing a poem

Which only lays dead

Because of the fear,

The struggle, the pain,

To allow anyone

To even know my name.

And the persona I choose

Lies close to my heart

As a way to protect

The fire destined to start

The fire that burns

Every bridge in my soul Sealing the approval

Of my ultimate goal.

Freedom to ride

On the waves painted black

With choices so endless

You never look back

I see the elements

As they live within me

And the ‘Mother’ as she returns

And continues to be

My greatest teacher,

In times such as these

When life becomes

A little more than a breeze.

But to all my Mothers,

As we continue to grow

I ask for your guidance

In this world down below

To ignite the flames,

The passion, the power,

To rise within me,

The Great Purple Flower.

How I went from History & Politics student to writing films for Jaguar in just two years - Guest Blog Post by William Baxter

We’re delighted to share this guest blog post by William Baxter. In just two years he has transformed his career path with the help of the Bank of Creativity community, but more importantly his own drive, determination and talent. Keep reading to see his inspirational story.
— Bank of Creativity

How on earth do you advertise a company that specialises in hair restoration? Go on, take a minute to think about it…

This was the brief that started everything for me. It was January 2016 and I was a few months into a History & Politics degree at The University of Birmingham. I didn’t know a thing about advertising. All I knew was that the £100 prize would make excellent beer money.

So I entered. My first OMB was a rather hastily written bit of long-ish copy composed on my iPhone’s Notes app. It got a couple of likes over the afternoon before I more-or-less forgot about it and headed to the pub.  

I was rather surprised to see my entry announced in the shortlist on Saturday morning alongside a host of rather more qualified people than me. If that had been the end, I’d have been a happy man.

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But it wasn’t the end. I won, and took the hundred quid prize. Along with it, I’d caught the OMB bug. For the next six months I entered as often as I could. I won a couple, but more importantly learnt an absolute ton from the Ombles, who embraced me as a member of the community very quickly.

Of course, so far I didn’t have any faces to go with the Twitter handles. All this changed at OMBLive3, my first chance to meet the Ombles.

It was here that I met Adam Britton, co-host of OMBLive. He took a chance on me and gave me my first placement at Big Brand Ideas, Macclesfield. This first taste of agency life cemented that this was what I wanted to do.

My next university reading week, in February 2017, wasn’t spent in the library. Instead, I headed up to Manchester to work for Nick Entwistle, the founder of the Bank of Creativity himself.

All through this time I was still entering OMB, and still improving every day. It’s true that nothing makes you better than practice.

Over Easter I spent two weeks in the Birmingham office of Spark44, the company I now work for full-time. Working on a variety of projects for their clients Jaguar and Land Rover, it certainly helped sharpen my skills.

I returned to Spark for three months in the Summer between my second and third years at Brum. To make my life even easier, I also took up the challenge of being Editor-in-Chief of Redbrick, the university’s newspaper, over the final year of my course.

By the Autumn of 2017 I certainly felt a bit more established as an Omble. I’d done four big placements, had won my fair share of OMBs and worked out what I wanted to do post-graduation.

And that was when Nick thought I was ready for my next big challenge – making a One Minute Talk to a rather big room full of rather important ad-people.

Armed with only my skint-student-spec handwritten business cards and a couple of fortifying cans of lager, I travelled down to London for OMBLive4. Somehow, the speech went down okay, and I had an absolute blast with the always-party-ready Ombles.

With my confidence high, I decided that Christmas to enter J.Walter Thompson’s YES Awards scheme. With a roughly mocked up OMB entry advertising Bin Bags, I didn’t have a great deal of hope about winning the placement.



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Yet my OMB luck continued, and I managed to bag myself six weeks at one of London’s oldest and biggest agencies. Teaming up with fellow Omble Joe Clark, working at JWT was a cracking experience.

Not only did we get to work on big brands such as Kit Kat, we also got to watch the World Cup from the comfort of their Knightsbridge terrace. The agency’s summer party also coincided with my 21st birthday, culminating in me learning another valuable lesson about the industry; how to work with a ferocious hangover.

Then, in September last year I took the big decision to uproot my life and move over to Frankfurt, Germany, to work in the lead European office of Spark44. With about three quid in my bank account and not speaking a word of German, it was certainly a bold move.

Working on brands like Jaguar and Land Rover has been an amazing experience. The highlight for me has to be writing my first big TVC, promoting the new Jaguar F-PACE SVR. Seeing my ideas come to life is something I don’t think I’ll ever grow tired of.

Looking back, it seems mad to think so much has happened in what feels like no time at all. If you’d asked me three years ago, I definitely wouldn’t have thought I’d end up working nearly 1000km away on two of the world’s most prestigious brands.

From writing ads on my Notes app, to writing ads for Jaguars, I think it just goes to show where the OMB and BOC community can take you.

Follow William on Twitter.

One Minute Brief of the Day: Create #Valentines cards to share the love of chicken with @KFC_UKI

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Today we’ve got an amazing brief with a great brand and a brilliant prize. We’re looking for the OMBLES to share lots of ideas for this fun subject this Valentine’s Day.

Tweet entries to @OneMinuteBriefs and @KFC_UKI with the hashtags #Valentines and #ValentinesDay

Prize:

It’s Valentine’s Day, so what better way to celebrate with someone you love than over a month’s worth of free buckets of finger lickin’ chicken courtesy of the Colonel!! You could even have the chance to work with KFC on social activations in the future.

Brief:

We want you to help us share the love of chicken this Valentines day by creating a series of cards perfect for someone who loves southern fried chicken as much as we do.  

The winning design/s will encapsulate KFC’s tone of voice and distinctive style. We’re not about cheesy pick up lines or inappropes innuendos... But we could definitely be won over by some witty one liners.

Social Link:

@KFC_UKI - twitter.com/KFC_UKI

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The hardest thing to advertise...

As we all know, the hardest thing to advertise for people in advertising to advertise is themselves. Luckily, we’ve got an incredible community of creatives to help us do that.

Today we ran a campaign to advertise the Bank of Creativity through our very own One Minute Briefs platform and our followers blew us away with so many amazing ideas which we have posted to our Facebook page and featured in the album below. It was also a great test of how the launch of our website is working to communicate with the creative industry and every single submission gave an great insight into the work we do through visual or copy.

We’ll be choosing a winner over the weekend who will win free tickets to our 6th annual One Minute Briefs event! Check out all of the entries below and if you want to run a One Minute Brief like this for your brand or agency and get social reach in the millions like we did today then please get in touch!!

One Minute Brief of the Day: Advertise the #BankOfCreativity @BOC_ATM

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Some of you will already know that One Minute Briefs was recently incorporated into the Bank of Creativity. To coincide with the launch of the new website, we are looking for the OMBLES to submit ideas to advertise the Bank of Creativity and what it does.

Tweet your ads to @oneminutebriefs and @BOC_ATM with the hashtag #BankOfCreativity

Prize: 2 x free tickets to the #OMBLive6 event.

About:

We decided to do this to streamline all of our projects and services into one place and give OMB it’s own page. Take a look around the website and you will see our work, accounts, mission statement and the interest we’ve received around the world.

We create engaging campaigns that convert brand investment into big interest rates.

Our Statement:

The Bank of Creativity brings together the perfect balance of creative professionals to generate big interest rates for brands by capturing audiences with engaging campaigns.

By doing away with typical agency overheads, we can pass on savings to our clients and bring ideas to life quickly and effectively, whilst delivering a strong return on investment.

Flexible accounts mean we can work on a project-by-project basis or offer longer term content plans at a fixed rate to suit you.

Our speciality is in film and social media, however our extensive range of close contacts allows us to branch out into animation, design, events/PR, radio, print & more.

And, as a bonus, we have 50,000+ followers on our various social channels, which means we can maximise the reach & power of our work.

In addition to all of this, we host creative events, workshops, and deliver talks for agencies, universities and businesses such as the BBC, Lloyds Bank and SKY. We also have several books published and have featured in articles and won awards across the world.

One Minute Brief of the Day: Create posters for #LyttleMoments on #WorldCancerDay with @LyttleFight

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I am very sad to be writing this on #WorldCancerDay but I saw a post from Isabella’s family at the weekend and felt that OMB could once again help Isabella. We had previously done a campaign that resulted in the video below starring the amazing Isabella herself.

Unfortunately, Isabella’s Neuroblastoma has spread and the family have been informed the following by doctors.

We were sat down and told the words we have most feared hearing since October 2010. We were told that we need to make some memories with Isabella. The scan results from Tuesday has shown significant progression in just three weeks and the neuroblastoma is showing up in new places.

That’s why today we want to create posters of positivity for Isabella and encourage donations to the #LyttleMoments cause to help her and her family make some amazing memories together.

Please enter and share the work of others via retweets as much as you can and share the following link in your tweets. https://www.justgiving.com/crowdfunding/tony-mccormack-1

Remember to read all of the links to fully understand why we are running the brief to help the family and get involved.

Tweet entries to @OneMinuteBriefs @LyttleFight with the hashtags #LyttleMoments and #WorldCancerDay

Thank you.

One Minute Brief of the Day: Advertise #DECHOX with @TheBHF

One Minute Brief of the Day:

Advertise #DECHOX with @TheBHF

Following our brilliant previous briefs with the British Heart Foundation, we have got another one for their new cause. A subject that we just know the OMBLES will want to get their teeth into!!

About:

Dechox is our nationwide challenge to give up chocolate throughout February.

Anything with cocoa in it is off limits - from the sprinkles on your cappuccino, to that 3pm chocolate bar. By stepping up and getting your friends, family and colleagues to sponsor you, you'll be raising money to fund our vital research.

We’re asking people to go chocolate-free for a month for both the challenge and the cause.

The satisfaction of completing Dechox is reward in itself - especially if you're competing with family and friends! Plus, every donation you raise, no matter the amount, helps to power our life saving research into heart and circulatory diseases.

Web link: bhf.org.uk/dechox

Twitter: @TheBHF

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#WorldHealthDayEveryDay

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Yesterday was #WorldMentalHealthDay. But what is today?

We must keep talking and sharing stories to remove the stigma attached to mental health issues. If you have a broken leg, you'd tell someone and have it fixed. So why do so many of us keep a broken mind to ourselves?

Thats why I ran a One Minute Brief campaign to coincide with #WMHD2018 and encourage people to speak to others about their mental health. Some of the content created was extremely powerful and far-reaching but, most importantly, it began to spark conversation and positivity online. The OMB community is the most inclusive, diverse and supportive group of people I've seen on social media and mental well-being is right at the heart of that. We exist to inspire, build each other's confidence, create real-life friendships whilst helping each other improve creatively and personally. It's a level playing field whether you're a Creative Director or a junior...or not even in the creative industry. No one is hear to out-do each other or put others down. We're here to help each other be successful. And success is different to different people. To some, success is getting out of bed in the morning.

As well as the conversation happening online, some members of the OMB Board began to speak up in our group chat about their own battles with mental health. I was quite taken aback as I had no idea of their struggles.

The conversation started with someone in the group simply asking how everyone's day had been...and in what must have been difficult and differing from the auto-pilot "Ok...you?" this was the first response.

"Mine wasn’t so good. Been off work for 5 weeks with anxiety.. (inspired by today’s OMB’s to speak up) hope everyone else is good!?"

Suddenly every single person replied saying that they are here to talk whenever needed. On top of that, the others began to share their own stories. Proving not all is as it seems are the comments from the guys below:

"I’ll give my story of dealing with anxiety (for some reason I find it harder to write about then talk about. Face to face I’ll tell you no problem but put it In writing I’m shaking like a shitting dog, it’s taken me all morning to try and write) but a couple of years ago I think I let my anxiety get the better of me. My job was changing, my friendship group was changing and even the fucking economy was changing. So I just felt out of control, so I panicked and began changing what I could control. A cocktail of denial, panic attacks and an obsession with food and the gym. I nearly gave up the creative career because I felt at a dead end. I eventually pulled through and saw a councillor, and it still wasn’t for me but the admission that I had an issue allowed me to work with it. Sure there are times it does creep back in having to a supportive network and platforms like OMB with gives you the confidence boast, supportive community reminder that you a fucking awesome at what you do!"

"Everyone seems to feel that people in the creative industries are always happy, constantly creative etc and it’s not the case."

"In the spirit of openness...I've actually been on anti-anxiety/ antidepressants for one month now..."

"No drugs but have had therapy for issues. I think being reflective and sharing is a big step to helping a situation. I've had massive anxiety episodes. Feel like a fraud sometimes but, for the 100th time, OMB helps chip away at it and let some light in."

"I had an anxiety 'episode' watching Bake Off the other night...fecking Bake off...who even does that? (It wasn't related to Bake Off in any way, just shows how your sub-conscious can blindside you out of nowhere though)"

"Hi, I've just been catching up with some of the comments on here and feel inspired by everyone being so open about their struggles. I thought I'd share my story too for anyone who wants to read it! I did graphic design at college and uni quite a few years ago now... I really struggled in my last year. Looking back at it now, I know I was struggling with depression. i shut myself a way a little, especially from the people I was most closest to. I just had an overwhelming feeling that I wasn't good enough and I'm sad to say I lost my love for being creative. I have always compared myself to other people, which I'm trying to be better at. When I finished uni, I took some time off from doing creative things. I just didn't know what I wanted to do in my life but knew I had to try and figure it out. I did some work experience at Media City on my day off from my job at the time, and then ended up taking a job. After a couple of different roles I have found my feet in the Communications team, doing some design work, website, and editing... It's a great team to be in and I love that I get chance to do some creative stuff again. Since being introduced to One Minute Briefs, I have found the love and support of this amazing community. And I've got my confidence back a little too. Thank you to you all. I'm always here for anyone who ever needs to talk about how they feel."

Wow.

Suddenly we have found out so much about each other that we had never thought before. This can change everything. Now all of us know we can talk to each other when the going gets tough and we've also learnt things that will allow us to be more sensitive to one another during conversation and moving forwards.

Of course, I had to share my own thoughts on mental health and the fact that I suffer from anxiety and depression at times. I didn't go in to much detail at the time. Instead, deciding to write this piece because I feel it's important to share experiences to help others who may feel they are alone in their thinking.

I have talked at a couple of mental health and well-being events in the last year and I have skimmed the surface in how I am affected by it but I am becoming more comfortable with talking about it the more I hear other stories. I was shocked to hear emotive stories from Chris Bird, Naomi Timperley and Dominic McGregor who are all very successful entrepreneurs. They discussed life events, personal stories and battles with depression. How could this be?! All I ever see of them is winning award after award, speaking at loads of events, winning business and smiles on their faces. Yet the stories they told were what was behind all that. A complete eye-opener for me that has inspired me to talk more on the subject.

I am very lucky to be able to attend events, do talks to tell my story and have won a few awards along the way. But all of the stuff shared online is the positive stuff. What isn't seen is the nervousness about doing such talks, the terrifying prospect I face when networking with people I don't know due to anxiety. Recently I didn't attend an important event I absolutely should have been at. I panicked about having to meet people. This will seem strange to people who have seen me meet so many people over the past year but it's true.

To compound this, I do a job where I create public-facing work. Once that work is out there in the world, it's open to scrutiny and, in some cases, negativity. One film I made, which went viral and helped raise a huge amount for a little girl with cancer, received some negative comments online. Me being me, didn't see the thousands of amazing supportive comments and focussed on the bad ones... even trying to reply to them personally. But as a creative, it's important we learn to understand that not everyone will like what you do.

And that's ok.

I never realised that until recently. It's the same with One Minute Briefs. It's received negativity a few times due to the way it works and how people can post to it publicly. Certain people don't like it and some even think it's an insult to the craft of the creative industry by trying to solve briefs quickly. What these people fail to realise is that I am a Creative Director too and this is just a tool for starting ideas off. And it's been proven to work time and time again including being the foundation of the NHS Xmas Number 1 campaign. At times, I've wasted time trying to persuade people what OMB is all about and it can be very hurtful to see negative comments about something that you put so much time in to to help others. However, recently I've learnt to embrace that some people will love it and some will hate it. With that though, comes a whole new problem when I'm attending events and doing talks. Some of the people who don't believe in what I'm doing will be in the audiences which makes you feel even more on edge. Whereas, after giving it a lot of thought, now I understand that I'm doing it for the people who want to be part of something great and decided against throwing in the towel on One Minute Briefs as a result of the overwhelming messages of support I have received.

Those who were at the #OMBLIVEFIVE event would have seen the support and love everyone had for each other. None more so than Ze Anwar. He won an award for OMBLES' OMBLE of the Year and, as part of his prize, we helped organise a paid placement at Kindred Agency for him. This was something we really pushed to make happen as Ze had been out of work for the best part of 10 years and even attempted to take his own life after ongoing bouts of depression. Yet this guy has extreme talent. He's now in the 3rd week of a two-week placement. Not bad! I'll always remember what his wife said to me a year ago. "You saved Zed's life and you saved our family." For me, that makes all of the hard work and all of the struggles worthwhile. I think it's important to help yourself by helping others.

Ze and all the OMBLES gave me something back when I needed it most 3 years ago after my heart attack aged 26. They started a #GetWellSoonNick brief which ran itself on Twitter whilst I was in my hospital bed contemplating what the future would hold. http://creative-account.blogspot.com/2015/05/what-it-feels-like-tohave-heart-attack.html Since then, I have tried to turn being at the lowest of the low and being too scared to even stand up at first into a positive where I will go out there and do what it takes to achieve great things. However, there's one thing that stops me doing all of the things I want to do.

Me.

When you have something like a heart attack at the back of your mind at all times, it does hold you back. It can cause you to feel down, anxious in public spaces at the mere hint of pain and this can be severely de-motivating. Knowing what you could achieve if you applied yourself fully but being unable to do it can be the most depressing thing in the world even when on the outside you appear to be achieving a lot. My personality is non-stop busy but sometimes I feel I'm not achieving anything at all. This is a blessing and a curse as it means I push for great work and always strive for better but I struggle to settle and be happy with what I've got right here and now within both my career and personal life.

But you know what... I'm trying. And that's all that matters.

So next time you feel down, talk to someone. What's the best that could happen?

Let's make it #WorldMentalHealthDay. Every day.